Category: Sports Nutritionals
Sports Nutritionals market research reports by Euromonitor International
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Sports Drinks in Canada
Sports Drinks in Canada Sports drinks saw volume sales decline in 2024, as the category faced headwinds from several competing products in Canada. Hydration sticks/drinks have emerged in powder concentrates causing some challenges for the sports drinks category as they provide a convenient single se ... Read More
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Sports Drinks in India
Sports Drinks in India Sports drinks in India, which only has a presence off-trade, is expected to maintain double-digit growth rates in both volume and current value terms in 2024. Nevertheless, sales of sports drinks continue to lag many other soft drinks categories, such as juice, carbonates, and ... Read More
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Sports Drinks in Guatemala
Sports Drinks in Guatemala For the third consecutive year, sports drinks recorded double-digit growth in 2024. Sports drinks have been gaining interest amongst Guatemalans, with consumers not only associating them with rehydrating during or after sports practice, but also as pleasant tasting drinks ... Read More
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Sports Drinks in Lithuania
Sports Drinks in Lithuania Sales of sports drinks in Lithuania continue to rise rapidly in 2024, recording off-trade volume sales growth of 10%. These products are increasingly consumed by recreational athletes as well as a growing number of consumers seeking added benefits in their beverages, such ... Read More
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Sports Drinks in Uruguay
Sports Drinks in Uruguay Sports drinks in Uruguay has experienced its fourth consecutive year of robust retail volume growth in 2024, driven by an expanding array of consumption occasions. The ongoing health and fitness trend, coupled with the residual effects of the 2023 tap water crisis, has fuell ... Read More
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Sports Nutrition in Singapore
Sports Nutrition in Singapore Sports nutrition is becoming an essential part of active lifestyles in Singapore, despite residents juggling increasingly busy schedules. With gyms now fully operational and the government focused on expanding running and cycling paths to promote outdoor exercise, physi ... Read More
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Sports Drinks in North Macedonia
Sports Drinks in North Macedonia The growing emphasis on sports and fitness activities has continued to underpin stable consumer demand for sports drinks in North Macedonia in 2024. This trend is particularly prominent among younger consumers, sports enthusiasts, and professional athletes. The categ ... Read More
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Sports Drinks in Costa Rica
Sports Drinks in Costa Rica Sugar-free alternatives such as Gatorade Zero and Powerade Zero have achieved notable success in Costa Rica in 2024, particularly among health-conscious consumers seeking low-calorie hydration. These options appeal to individuals who previously avoided sports drinks due t ... Read More
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Sports Drinks in Singapore
Sports Drinks in Singapore The overall market for sports drinks in Singapore is set to record another year of positive volume growth in 2024, fuelled by the full-scale hosting of various sporting events and the revival of community running clubs across the island. Leading sports drinks brand 100 Plu ... Read More
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Sports Drinks in Nigeria
Sports Drinks in Nigeria Despite its positive performance, sports drinks in Nigeria remains a niche category as many locals still do not consider sports drinks as a tool to support exercise and sports. Indeed, frequenting gyms is not yet part of the mainstream culture in Nigeria, with gym membership ... Read More
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Sports Drinks in Ukraine
Sports Drinks in Ukraine In 2024, sports drinks recorded off-trade volume growth of 14% following a significant sales drop in 2022. However, the category was challenged by decreased disposable incomes and increased caution in spending on non-essential items, in addition to limited availability of sp ... Read More
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Sports Drinks in Japan
Sports Drinks in Japan In 2023, sports drinks in Japan experienced only low growth in off-trade volume terms, and is expected to turn to decline in 2024, largely as a result of a backlash following a dynamic performance in 2022. While off-trade volume sales are projected to decrease, off-trade curre ... Read More
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Sports Drinks in Ecuador
Sports Drinks in Ecuador The close pricing between sports drinks and bottled water has had a significant impact on consumer preferences in Ecuador, leading to a noticeable rise in sports drinks sales. With sports drinks priced only slightly higher than bottled water, they have become an attractive c ... Read More
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Sports Drinks in Latvia
Sports Drinks in Latvia Sports drinks in Latvia is expected to register healthy volume growth, in what is an emerging product, with plenty of room for growth. This is in despite of being more expensive than many other soft drinks offerings. The health and wellness trend is bolstering sales as consum ... Read More
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Sports Drinks in Algeria
Sports Drinks in Algeria Sports drinks is set to experience low growth in 2024 due to the ongoing economic crisis, which is resulting in rising inflation, depreciation of the Algerian dinar and declining disposable income levels. Growing maturity, the introduction of fewer new products and the high ... Read More
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Sports Drinks in Indonesia
Sports Drinks in Indonesia The sports drinks market in Indonesia is expected to deliver a static performance in off-trade volume terms in 2024. This is despite typically favourable conditions, including hot weather and low rainfall, which are often associated with increased demand. Before the pandem ... Read More
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Sports Drinks in Sweden
Sports Drinks in Sweden Sports drinks in Sweden saw an exceptional surge in 2024, largely driven by the introduction of reduced sugar variants. These key launches, including high-profile products like Prime Hydration and Coca-Cola's reduced sugar Powerade, have led to considerable consumer interest ... Read More
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Sports Drinks in Switzerland
Sports Drinks in Switzerland Health and fitness trends, with more Swiss consumers resuming or taking up sports activities, contributed to moderate growth of volume and current value sales in sports drinks in 2024. This helped the category expand gradually beyond its traditionally small base, which h ... Read More
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Sports Drinks in Ireland
Sports Drinks in Ireland Sports drinks is proving to be a buoyant category in Ireland in 2024, seeing decent positive growth in both value and volume terms. Notably all sales are via retail (off-trade), as sports drinks are not available through foodservice (on-trade) channels. Euromonitor Internati ... Read More
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Sports Drinks in Bolivia
Sports Drinks in Bolivia Sports drinks in Bolivia has shown notable growth in 2024, reflecting its evolving position as a viable option for daily hydration routines. Increased consumer awareness of the importance of hydration has contributed to sustained sales volumes, bolstered by the stability of ... Read More
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Sports Drinks in the Czech Republic
Sports Drinks in the Czech Republic In 2024, sports drinks continued to see strong growth in the Czech Republic despite price increases driven by inflation and the rise in value-added tax from 15% to 21%. Although the pace of growth has slightly slowed, the landscape remains robust. This ongoing dem ... Read More
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Sports Drinks in Germany
Sports Drinks in Germany Despite stagnation in off-trade volume sales, demand for sports drinks in Germany remains significantly above pre-pandemic levels in 2024. Germany has witnessed a sustained interest in health and fitness, particularly in endurance sports such as running, cycling, and outdoor ... Read More
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Sports Drinks in Croatia
Sports Drinks in Croatia Sports drinks in Croatia in 2024 are increasingly being sold through sports stores and gyms, where fitness enthusiasts and professional athletes frequently shop. These stores offer a curated selection of sports drinks, with experts often on hand to give advice. E-commerce is ... Read More
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Sports Drinks in Bosnia and Herzegovina
Sports Drinks in Bosnia and Herzegovina The growing prominence of sports, fitness activities, and regular exercise has sustained strong demand for sports drinks in Bosnia and Herzegovina in 2024. This category has particularly benefited from its appeal among younger consumers, professional athletes, ... Read More
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Sports Drinks in Mexico
Sports Drinks in Mexico In 2024, Euromonitor decided to include hydrating beverages with electrolytes in the sports drinks category. This decision considers the competitive environment, the positioning of available products, and consumption occasions observed amongst consumers. These beverages were ... Read More
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