Category: Product Consumption
Product Consumption market research reports by Euromonitor International
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China in 2040: The Future Demographic
China in 2040: The Future Demographic After peaking in 2024, China’s population will decline up to 2040 as deaths overtake births. Rapid ageing, exacerbated by the legacy of the one child policy, will impact consumer trends and put further pressure on state resources. Urbanisation will continue to b ... Read More
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Vietnam Cities Review
Vietnam Cities Review Hanoi and Ho Chi Minh City are Vietnam’s most economically vibrant cities, thanks to large populations, developed labour markets and increasing investment in the megacities. Moreover, Ho Chi Minh City holds the greatest potential for future economic growth. However, challenges ... Read More
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The UK Cities Review
The UK Cities Review London, Bristol and Edinburgh are the UK’s most economically vibrant cities. The cities’ economic strength is partially supported by elevated consumer expenditure and extensive digitalisation. Nevertheless, Birmingham holds the greatest potential for future economic growth. Howe ... Read More
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Megatrends in Hong Kong, China
Megatrends in Hong Kong, China This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Hong Kong, China. Euromoni ... Read More
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Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific
Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy ... Read More
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The Impact of the War in Ukraine on Channels in Russia
The Impact of the War in Ukraine on Channels in Russia This report examines the early impact of the war in Ukraine on the retailing sector in Russia. Decreased disposable incomes, the suspension of activities by international players, sanctions and price increases have influenced consumers’ prioriti ... Read More
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Consumer Types in Japan
Consumer Types in Japan Consumer types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better dev ... Read More
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Consumer Lifestyles in Japan
Consumer Lifestyles in Japan Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Japan Euromonitor's Consumer ... Read More
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Chile in 2040: The Future Demographic
Chile in 2040: The Future Demographic Steady population expansion in Chile up to 2040 will be influenced by natural increase and after 2030, positive net migration. Ageing will be a key theme as older groups surge, transforming consumer trends. Chile will remain one of the most urbanised regional co ... Read More
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Pakistan in 2040: The Future Demographic
Pakistan in 2040: The Future Demographic Population expansion will be rapid in Pakistan in 2021-2040 with natural increase driving this trend. Although birth rates will decline over this timeframe, they will remain elevated, ensuring Pakistan continues to be a young country in a regional context. Sw ... Read More
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Myanmar in 2040: The Future Demographic
Myanmar in 2040: The Future Demographic Rapid population expansion in 2021-2040 will be driven by natural increase. The ageing trend will accelerate; however, Myanmar will remain relatively young in a regional context and if prepared it could take advantage of a demographic dividend over this timefr ... Read More
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Cities Household Necessities Spending Index
Cities Household Necessities Spending Index The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities. The repo ... Read More
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Germany in 2040: The Future Demographic
Germany in 2040: The Future Demographic Germany’s population is set to decline up to 2040, after peaking in 2022, as net migration rates fall, and natural decrease occurs. Ageing is set to quicken as people live longer and birth rates drop, resulting in major changes in consumer trends and a further ... Read More
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Nursultan in Kazakhstan
Nursultan in Kazakhstan The Nursultan in Kazakhstan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consume ... Read More
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The Future of Emerging Asia
The Future of Emerging Asia Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia will account for almost ... Read More
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Top Five Digital Consumer Trends in 2022
Top Five Digital Consumer Trends in 2022 Technological advances in 2022 will continue to reshape shopping behaviour for digitally-savvy consumers. This report explores the top five tech-driven trends expected to reshape commerce the most in the year ahead. Some of the trends included in this report’ ... Read More
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Consumers in 2022
Consumers in 2022 The consumer landscape of 2022 will be characterised by a strong rebound in consumer expenditure on hotels and catering, transport, and leisure and recreation, as pent-up demand is released. On the whole, global consumer expenditure is set to grow by 4.5% year-on-year in real terms ... Read More
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Consumer Cities 2022: Where to Look for Opportunities?
Consumer Cities 2022: Where to Look for Opportunities? The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Citi ... Read More
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Top 10 Global Consumer Trends 2022
Top 10 Global Consumer Trends 2022 This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is responding across consum ... Read More
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Voice of the Industry: Consumer Lifestyles 2021
Voice of the Industry: Consumer Lifestyles 2021 This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping and spending priorities and corporate strategy objectives from professionals working in compan ... Read More
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Plant-based Eating and Alternative Proteins
Plant-based Eating and Alternative Proteins Plant-based eating and alternative proteins are on the rise. More consumers are limiting consumption of animal agriculture-derived products, and this dynamic segment of food and nutrition is home to continuing innovation. Health, sustainability and animal ... Read More
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Electronics and Appliance Specialist Retailers in Denmark
Electronics and Appliance Specialist Retailers in Denmark Electronics and appliance retailers continued to see positive growth in 2021. In 2020, the category saw high growth as many consumers chose to spend the money they would have otherwise spent on travel and dining out on buying new items to use ... Read More
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Permissible Indulgence: Finding the Balance
Permissible Indulgence: Finding the Balance Through pandemic, people are more interested in healthy eating, but consuming indulgent food for stress relief is also important. Between these opposite eating habits, players are seeking to find balance, which increasingly boosts the market for permissibl ... Read More
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Morocco Cities Review
Morocco Cities Review Casablanca and Rabat showed the highest net migration rates in 2020, and will remain the most populous cities in Morocco by 2025. Robust population growth in Casablanca is driving urban development, along with implementation of the Smart City initiative, and addressing of the n ... Read More
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Romania Cities Review
Romania Cities Review In Bucharest and other Romanian cities, the population is expected to shrink as the number of births remains in decline and net migration remains negative. In 2020, Timisoara and Constanta were the leaders in terms of internet connectivity, with the National Strategy on Digital ... Read More
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