Category: Lawn & Garden
Lawn & Garden market research reports by Euromonitor International
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Western Europe Home and Garden
Home and Garden in Western Europe After contending with the pandemic, Western Europe emerged into a period of high inflation, with rates hitting levels not seen for decades in many of the region’s countries. This, in turn, set off a cost-of-living crisis for many consumers, dampening demand in the h ... Read More
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Ukraine Gardening
Gardening in Ukraine Gardening registered strong growth in current value terms in Ukraine in 2023 despite economic challenges. With decreasing purchasing power impacting households, many turned to planting gardens as a practical and cost-effective way to supplement their food supply and engage in a ... Read More
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Asia Pacific Home and Garden
Home and Garden in Asia Pacific The Asia Pacific home and garden market, having seen a pan-regional decline in 2020 due to COVID-19, suffered again in 2022, as case numbers surged across China, after the recovery seen in 2021. However, most countries were recording positive growth in 2023, with Indi ... Read More
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Ukraine Home and Garden
Home and Garden in Ukraine Home and garden in Ukraine experienced notable growth in current value terms in 2023 despite ongoing economic challenges and the impact of Russia’s ongoing war in the country. The overall recovery of the economy, with a 5% increase in real GDP following a sharp decline in ... Read More
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Turkey Gardening
Gardening in Turkey In 2023, Turkey's gardening sector experienced significant growth in the use of fertiliser, driven by the burgeoning interest in home gardening. Leading brands such as Vilmorin (Vilmorin Anadolu Tohumculuk), Çiçek Costuran (Ozlem Hasere Ilaclari), and Proseed (Proseed Tarim Gida ... Read More
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Turkey Home and Garden
Home and Garden in Turkey Home and garden in Turkey achieved significant value growth in 2023, attributed to macroeconomic factors in the country. However, inflation levels and interest rates remain high, thus helping to support value sales but also posing as a constraint to consumer spending power ... Read More
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Romania Home and Garden
Home and Garden in Romania Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising living costs, all of which s ... Read More
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Romania Gardening
Gardening in Romania Gardening registered double-digit growth in current value terms across all categories in 2023, with more consumers becoming aware of the available products on the market. Retailers have been offering an increasingly diverse array of products, both in terms of brands and prices. ... Read More
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Malaysia Gardening
Gardening in Malaysia Gardening in Malaysia saw steady growth in current value terms in 2023, primarily driven by urbanisation, the developing DIY culture, and evolving consumer preferences. For instance, rapid urbanisation led to a rise in apartment living with limited outdoor spaces. This fuelled ... Read More
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The Netherlands Home and Garden
Home and Garden in the Netherlands The macroeconomic situation in the Netherlands was marked by a slowdown in growth, with GDP contracting over the first three quarters of 2023 which was met with declining consumer confidence. High inflation also had a substantial impact on disposable incomes, resul ... Read More
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The Philippines Home and Garden
Home and Garden in the Philippines The home and garden industry in the Philippines experienced growth in 2023, despite inflationary pressures, as there was an increase in disposable income and higher employment rates. This provided consumers with more spending power, driving demand for home and gard ... Read More
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Switzerland Home and Garden
Home and Garden in Switzerland In 2023, the home and garden market in Switzerland experienced a slight decline as the country faced macroeconomic issues such as inflation, an economic slowdown, rising interest rates, and global conflicts, which collectively led to a cautious approach to growth. Desp ... Read More
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Taiwan Gardening
Gardening in Taiwan Gardening remained a popular recreational activity in Taiwan in 2023, as more people recognised its therapeutic benefits, including reducing stress and anxiety and enhancing mood. However, with the country facing a shortage of outdoor space in urban areas, many consumers turned t ... Read More
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The Netherlands Gardening
Gardening in the Netherlands Fertiliser experienced slower growth in current value terms in 2023. Despite the Netherlands' strong tradition of horticulture and gardening, with a significant portion of the population actively engaged in these activities, the demand for fertiliser faced challenges. Th ... Read More
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Malaysia Home and Garden
Home and Garden in Malaysia Sales of home and garden products remained strong in Malaysia in current value terms in 2023. However, this was primarily due to inflation, which led to higher prices, boosting overall value sales. A surge in home renovation projects, fuelled by increased time spent at ho ... Read More
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Poland Home and Garden
Home and Garden in Poland The home and garden market in Poland registered a more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with inflationary pressures, high intere ... Read More
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Italy Gardening
Gardening in Italy Gardening in Italy saw a significant decline in sales in 2023 which was in part due to the erratic weather which was linked to the impact of climate change. The country experienced severe droughts followed by heavy rains, creating a challenging environment for gardeners. The cruci ... Read More
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The Philippines Gardening
Gardening in the Philippines Gardening saw current value growth in the Philippines in 2023. The surge in the popularity of pots and planters during the year can be attributed to the growing demand for potted plants, which has influenced consumer behaviour significantly. Firstly, pressing issues such ... Read More
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Poland Gardening
Gardening in Poland The gardening market in Poland proved to be more resilient than other categories in 2023, with high single-digit growth in current value terms. In a challenging macroeconomic environment, characterised by high inflation and a contracting housing market, consumers prioritised thei ... Read More
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Italy Home and Garden
Home and Garden in Italy Home and garden saw slower growth in current value terms in 2023 compared to the previous two years, with this being driven by a combination of factors. Economic uncertainty and inflation played a significant role, leading to an increase in list prices which subsequently dis ... Read More
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Switzerland Gardening
Gardening in Switzerland In 2023, despite economic uncertainties, the gardening category experienced only marginal declines, reflecting a shift towards conservative consumer spending habits in Switzerland. The emphasis on home-centric lifestyles prompted increased interest in personal gardens, servi ... Read More
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Taiwan Home and Garden
Home and Garden in Taiwan Home and garden in Taiwan saw a stagnant performance in current value terms in 2023, in contrast to the modest growth recorded in the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific region, such as Singapore ... Read More
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South Korea Home and Garden
Home and Garden in South Korea In 2023, home and garden in South Korea saw low current value growth, but faced mixed performances across various categories, influenced by the broader economic landscape and shifting consumer preferences. Real GDP growth slowed in 2023, impacting consumer spending and ... Read More
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South Korea Gardening
Gardening in South Korea Gardening in South Korea witnessed a slight current value decline in 2023, although many categories maintained solid growth. For instance, gardening equipment experienced increasing sales, due to the rising popularity of gardening as a recreational activity and a means of se ... Read More
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India Gardening
Gardening in India In 2023, in a continuation of the trend seen for the previous two years, gardening in India witnessed double-digit current value growth. Growth was driven by a significant surge in the trend of “green-gifting”, particularly emphasising the popularity of potted plants as thoughtful ... Read More
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