Category: General Product Consumption
General Product Consumption market research reports by Euromonitor International
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France in 2040: The Future Demographic
France in 2040: The Future Demographic The population increase in France from 2021 to 2040 will be driven by rising life expectancy and positive net migration. Ageing will be a central theme shaping demographics Euromonitor's France in 2040: The Future Demographic report analyses factors influencing ... Read More
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Turkey in 2040: The Future Demographic
Turkey in 2040: The Future Demographic Rising life expectancy and positive natural change will drive population growth in Turkey. Ageing will continue, with the population above 65 rising while under-14s decline. However, the large number of children in the country will make Turkey an attractive mar ... Read More
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Poland in 2040: The Future Demographic
Poland in 2040: The Future Demographic Depopulation in Poland from 2021-2040 will be the result of negative natural change, with rising death rates and reduced births. Ageing will continue, with almost a quarter of the population being 65+ by 2040. Women will increasingly aim to establish a career b ... Read More
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Bulgaria in 2040: The Future Demographic
Bulgaria in 2040: The Future Demographic Depopulation in Bulgaria in 2021-2040 will be driven by natural decrease, but negative net migration in most years will also contribute. Ageing is set to accelerate with Bulgaria remaining among the top three oldest regional countries, thus impacting consumer ... Read More
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Lebanon in 2040: The Future Demographic
Lebanon in 2040: The Future Demographic Lebanon’s population is set to experience depopulation overall in 2021-2040, despite some growth after 2034. Strong rates of negative net migration, which will cancel out natural increase for most of timeframe, drive this trend. Ageing will be a key theme, im ... Read More
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Megatrends: Premiumisation
Megatrends: Premiumisation This report provides an update on Premiumisation – one of Euromonitor International’s 10 megatrends, exploring the three key pillars of the trend to highlight where opportunities lie for business. Premiumisation continues to be highly sought-after by consumers seeking to ... Read More
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Slovakia in 2040: The Future Demographic
Slovakia in 2040: The Future Demographic After peaking in 2024, Slovakia’s population is set to decline up to 2040, driven by natural decrease. Ageing will remain a key demographic theme as longevity climbs and birth rates drop overall, impacting consumer trends and putting more pressure on state-fu ... Read More
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Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa
Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and ... Read More
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Asia Pacific in 2040: The Future Demographic
Asia Pacific in 2040: The Future Demographic Asia Pacific’s population is set to expand in 2021-2040, driven by positive, yet declining, rates of natural change. The ageing trend is set to accelerate, impacting consumer trends, though the region will remain relatively young in terms of its median ag ... Read More
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Netherlands in 2040: The Future Demographic
Netherlands in 2040: The Future Demographic Rapid population expansion in the Netherlands in 2021-2040 will be mainly driven by positive net migration rates. Ageing will remain a key trend, influenced by climbing longevity and low fertility rates, as older groups swell. Urbanisation will continue to ... Read More
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Megatrends in Malaysia
Megatrends in MalaysiaThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Malaysia. Euromonitor's Megatrends in ... Read More
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El Salvador in 2040: The Future Demographic
El Salvador in 2040: The Future DemographicDriven by natural increase, El Salvador’s population will expand at a slower pace than the Latin America region overall in 2021-2040. Meanwhile, net migration will remain negative as many emigrate. An acceleration of the ageing trend will impact consumer t ... Read More
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Megatrends: Wellness - Mapping Strategic Priorities in Health, Beauty and Fashion
Megatrends: Wellness - Mapping Strategic Priorities in Health, Beauty and Fashion Amid a proliferating wellness market, successful strategies hinge on a delicate balance of accessibility, authenticity, and tangible results, with emphasis on scientific backing, affordability, and seamless integration ... Read More
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Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods
Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and perso ... Read More
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Megatrends in South Africa
Megatrends in South Africa This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in South Africa. Euromonitor's Megat ... Read More
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Paraguay in 2040: The Future Demographic
Paraguay in 2040: The Future DemographicNatural increase will drive rapid population expansion in Paraguay in 2021-2040. Ageing will quicken; however, Paraguay will remain relatively young in terms of its median age. The country has the potential to benefit from a demographic dividend as the proport ... Read More
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Eastern Europe in 2040: The Future Demographic
Eastern Europe in 2040: The Future DemographicDriven mainly by natural decrease Eastern Europe will be the only world region to experience depopulation in 2021-2040. Ageing will remain a significant trend over the timeframe, impacting the consumer landscape and putting pressure on government finance ... Read More
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Bosnia and Herzegovina in 2040: The Future Demographic
Bosnia and Herzegovina in 2040: The Future Demographic Continuing depopulation in Bosnia and Herzegovina in 2021-2040 will be driven mainly by natural decrease, though negative net migration rates after 2023 will also influence this trend. Ageing will accelerate further as birth rates decline and lo ... Read More
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Megatrends: Understanding Sustainable Consumers 2023
Megatrends: Understanding Sustainable Consumers 2023 Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights in ... Read More
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Tunisia in 2040: The Future Demographic
Tunisia in 2040: The Future DemographicPopulation expansion in Tunisia up to 2040 will be driven by natural increase in 2021-2040, as net migration remains negative. Ageing will be a key theme, impacting consumer trends and putting more pressure on state resources. Tunisia’s appeal as a consumer mar ... Read More
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Megatrends in the United Arab Emirates
Megatrends in the United Arab Emirates This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in United Arab Emirates. ... Read More
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Bangladesh in 2040: The Future Demographic
Bangladesh in 2040: The Future Demographic Bangladesh will experience rapid population expansion in 2021-2040, driven by natural increase. Rapid ageing will be a key theme, though the country will remain younger in terms of median age than the region overall. As well as a substantial and surging pop ... Read More
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Megatrends in Colombia
Megatrends in Colombia This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Colombia Euromonitor's Megatrends in Colombia report ... Read More
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Malaysia in 2040: The Future Demographic
Malaysia in 2040: The Future Demographic Swift population expansion in Malaysia in 2021-2040 will be mainly driven by natural increase, though positive net migration after 2022 will also contribute. Ageing will be a key theme, affecting consumer trends and putting further pressure on the healthcare ... Read More
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Top Global Consumer Trends 2024
Top Global Consumer Trends 2024This report provides an overview of Euromonitor’s Global Consumer Trends for 2024, the consumer-driven trends expected to have the most impact on business in the year ahead, outlining important insights into consumers’ values and shopping motivations. Strategy Briefing ... Read More
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