Category: General Cosmetics & Personal Care
General Cosmetics & Personal Care market research reports by Euromonitor International
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Away-From-Home Tissue and Hygiene in Denmark
Despite the value growth of away-from-home (AFH) tissue in 2024, the weakness in the economic climate has led to more price-sensitive purchasing decisions, which has dampened growth rates due to rising cost concerns. However, manufacturers like Essity benefited from the heightened focus on hygiene a ... Read More
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Wipes in Bolivia
Wipes value sales increased in alignment with rising prices in 2024. The higher cost of imports was detrimental as all most wipes products are imported. Higher financial costs were incurred to make payments to suppliers abroad, which pushed up retail prices. Baby wipes is the largest category and mo ... Read More
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Retail Adult Incontinence in Peru
Retail adult incontinence has maintained steady volume and value growth despite the recent recession and high costs of living in Peru. Increasing awareness and consumer education has bolstered retail volume growth. Recommendations from friends or doctors, in addition to communication efforts of comp ... Read More
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Wipes in Romania
Sales of wipes in Romania experienced double-digit value growth in 2024, continuing to be appreciated as a convenient solution for both personal use and surface care. Widespread availability, diverse pack formats, and ongoing discounting efforts significantly drove this strong performance. Euromonit ... Read More
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Away-From-Home Tissue and Hygiene in Romania
Value sales of away-from-home (AFH) tissue increased in 2024, benefiting from a rise in tourism and an uplift in sales through foodservice. The National Institute of Statistics reported a 4.2% increase in the number of tourists visiting Romania in the first nine months of 2024, compared to the same ... Read More
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Tissue and Hygiene in Canada
In 2024, tissue and hygiene in Canada experienced a mixed performance, influenced by stabilising inflation, increasing domestic production capacities, and shifts in consumer behaviour. While retail tissue and hygiene saw more moderate growth compared to the rapid expansion in 2023, the sector still ... Read More
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Retail Adult Incontinence in Argentina
In 2024, while retail value sales of adult incontinence products increased, retail volume sales experienced a decline. Despite the economic downturn impacting demand for many tissue and hygiene products, retail adult incontinence sales remained more resilient than the average, resulting in only a sl ... Read More
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Rx/Reimbursement Adult Incontinence in Argentina
In 2024, value sales for RX/reimbursement adult incontinence products grew, although the distribution of adult diapers is largely unaffected by economic cycles. The users of adult diapers distributed by the government are primarily elderly or disabled individuals with limited mobility, making these ... Read More
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Wipes in Canada
Value sales of wipes increased in 2024, with growth primarily driven by the performance of moist toilet wipes. The demand for these products rose due to increased consumer awareness of personal hygiene, the convenience they offer, and their alignment with broader wellness trends. However, baby wipes ... Read More
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Retail Adult Incontinence in Romania
Retail adult incontinence saw a significant double-digit value increase in 2024, driven by the ageing population and a decrease in the stigma associated with using incontinence products. Growing consumer awareness also contributed positively to the category's performance. In a challenging economic e ... Read More
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Tissue and Hygiene in Vietnam
Sales of tissue and hygiene products in Vietnam saw strong growth in both value and volume terms in 2024. This growth was driven by rising income levels and improved living standards, which have enhanced consumer awareness about using the right products for specific purposes. Additionally, product i ... Read More
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Retail Adult Incontinence in Vietnam
Retail value sales of adult incontinence products rose significantly in 2024, thanks to Vietnam's rapidly ageing population. Higher disposable incomes, improved living standards and increased awareness about the importance of choosing the right products for elderly care also fuelled growth. Local co ... Read More
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Rx/Reimbursement Adult Incontinence in the Netherlands
Value sales of RX/reimbursement adult incontinence increased modestly in 2024, but negative volume growth continued to exert downward pressure on overall performance. Many consumers opted to purchase incontinence products through retail channels or e-commerce platforms rather than rely on reimbursed ... Read More
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Retail Adult Incontinence in the Netherlands
In 2024, value sales of retail adult incontinence increased, primarily driven by the ageing population and growing consumer awareness. The Netherlands’ expanding elderly demographic contributed to sustained demand, as incontinence remains a common issue associated with ageing. Increased public aware ... Read More
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Away-From-Home Tissue and Hygiene in the Netherlands
Value sales of away-from-home tissue increased in 2024, reflecting the continued recovery of demand following recent disruptions. Growth was largely driven by demographic changes, the rebound of the hospitality sector, and increased hygiene awareness. However, cost containment measures in healthcare ... Read More
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Tissue and Hygiene in the Netherlands
Sales of tissue and hygiene in the Netherlands rose in 2024, driven by inflationary pressures, evolving consumer preferences, and shifts in distribution dynamics. While sustainability remained a dominant theme, affordability became increasingly critical as consumers faced cost-of-living challenges. ... Read More
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Tissue and Hygiene in Kenya
Sales of tissue and hygiene in Kenya rose notably in value terms in 2024, driven primarily by robust consumer demand and increased adoption of disposable hygiene products. In volume terms, the market also experienced moderate growth, driven by continued urbanisation, higher disposable incomes, and t ... Read More
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Tissue and Hygiene in El Salvador
Sales of tissue and hygiene rose at a moderate level in both retail value and volume terms in 2024. The Salvadoran market experienced some price stability across most tissue and hygiene product categories. However, consumers continued to be impacted by a higher cumulative cost of living that had dev ... Read More
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Retail Adult Incontinence in Kenya
Value sales of retail adult incontinence increased moderately in 2024, reflecting growth from a relatively small market base. Despite expanding awareness, adult incontinence remains relatively unknown in Kenya, with persistent social stigma influencing consumer perceptions and adoption. Moderate/hea ... Read More
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Wipes in Vietnam
Wipes in Vietnam benefited from rising income levels and improved living standards in 2024, supporting growth for the overall category. Vietnamese consumers increasingly use wipes both at home and on the go as quick and convenient solutions for maintaining cleanliness. Growth is further fuelled by a ... Read More
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Personal Care Appliances in India
Hair care appliances in India, including hair dryers, hair styling appliances and hair and beard trimmers, recorded robust growth in 2024, due to a rising emphasis on physical appearance and personal grooming by local consumers. Euromonitor International's Personal Care Appliances in India report of ... Read More
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Tissue and Hygiene in Malaysia
Retail tissue sales in Malaysia 2024 slowed slightly compared to the previous year, as the effect of inflation has begun to subside, and prices have stabilised. A civil servant salary increase of more than 13%, that began in December 2024, is likely to boost local consumer spending by improving purc ... Read More
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Retail Tissue in Bulgaria
Retail tissue developed positively in current value terms over 2024, although there was a noticeable slowdown compared to recent years, due to falling inflation and price stabilisation. Volume sales rose slightly as the propensity to buy some additional retail tissue products improved, notably paper ... Read More
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Rx/Reimbursement Adult Incontinence in Colombia
Despite significant challenges within Colombia’s healthcare system – including government interventions affecting major EPS providers such as Sanitas, Nueva EPS, and Famisanar, as well as the financial struggles prompting Sura and Compensar to request withdrawal from the system – Rx/reimbursement in ... Read More
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Retail Adult Incontinence in Colombia
Retail value sales of adult incontinence products experienced positive growth in 2024, driven by increasing awareness of urinary health issues and a reduction in the stigma associated with incontinence. Consumers are becoming more confident in seeking out specialised products that cater to their nee ... Read More
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