Category: Consumer Goods
Consumer Goods market research reports by Euromonitor International
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Sports Drinks in Bosnia and Herzegovina
Sports Drinks in Bosnia and Herzegovina The growing prominence of sports, fitness activities, and regular exercise has sustained strong demand for sports drinks in Bosnia and Herzegovina in 2024. This category has particularly benefited from its appeal among younger consumers, professional athletes, ... Read More
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L’Oreal Groupe in Beauty and Personal Care (World)
L’Oreal Groupe in Beauty and Personal Care (World) L'Oréal Groupe experienced another year of growth in 2023, further solidifying its position as the leading beauty and personal care company in terms of value. For another year, the company has increased its share of the global market; now representi ... Read More
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Top Five Trends in Eyewear
Top Five Trends in Eyewear Even as global inflation eases in 2024, prolonged economic uncertainties have created new spending norms generating new trends that will drive eyewear growth over the next five years. Added value and sustainable offerings will be addressing not only what consumers desire b ... Read More
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Financial Cards and Payments in Mexico
Financial Cards and Payments in Mexico During 2024, the economic outlook in Mexico has been impacted by inflationary and political factors, while the low unemployment rate, higher salaries, and the active performance of the banking sector have attracted a greater number of customers, moving towards ... Read More
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Apparel Accessories in Portugal
Apparel Accessories in Portugal With consumers limiting their expenditure on all apparel and footwear in Portugal, apparel accessories naturally came under pressure as they are often deemed non-essentials. Consumption declined across all types of products. The milder winter in 2023-4 further weakene ... Read More
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Childrenswear in Portugal
Childrenswear in Portugal Childrenswear tends to perform better in Portugal during economic downturns, as parents try to minimise the impact on children. However, childrenswear volume and value sales declined in 2024, with all categories suffering. Competition has intensified with brands using promo ... Read More
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Footwear in Poland
Footwear in Poland While the polarisation trend is evident in both high-end and low-end footwear in Poland, mid-priced footwear is showing resilience. Local Polish brands are managing to hold their ground due to customer loyalty and quality products. Brands that provide traditional, durable, and wel ... Read More
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Hosiery in Romania
Hosiery in Romania Consumers in Romania are increasingly gravitating toward hosiery that makes a fashion statement and adds a new element to their outfit. Both sheer and non-sheer options are seeing a rise in demand for patterned, textured, and colourful designs. From classic fishnet and lace to bol ... Read More
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Menswear in Romania
Menswear in Romania The shift to back to office work boosted demand for professional menswear in 2023, especially suits and shirts. Although this trend was less pronounced in 2024, these categories remain staples in men’s wardrobes, with many consumers seeking affordable yet stylish options. Male co ... Read More
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Childrenswear in Taiwan
Childrenswear in Taiwan Sportswear is considered a dynamic segment in Taiwan’s childrenswear category. Children’s sportswear is available from key brands, including adidas kids, Puma kids, Nike kids, and Fila kids. The apparel typically features a number of functional benefits, such as odour-control ... Read More
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Apparel and Footwear in Poland
Apparel and Footwear in Poland Apparel and footwear in Poland witnessed a rebound in retail volume sales over 2024, despite the challenges caused by rising production costs and the high cost of living facing locals. Consumer purchasing power has increased thanks to higher wages and easing inflation ... Read More
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Jeans in Poland
Jeans in Poland The jeans market in Poland is becoming polarised, with both premium and budget segments experiencing higher growth than the mid-priced segment. Premium jeans are in high demand as consumers seek superior quality and unique designs to stand out. Often, premium and super premium brands ... Read More
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Womenswear in Portugal
Womenswear in Portugal Over 2024, womenswear sales declined in volume and value terms due to the cumulative effects of inflation and rising interest rates on purchasing power. All segments except for super premium jeans recorded decline as consumers made cutbacks on womenswear expenditure. Consumer ... Read More
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Apparel Accessories in Norway
Apparel Accessories in Norway Apparel accessories in Norway faced further decline in volume sales over 2024, although there was a mild improvement in consumption year on year. Apparel accessories are purchased with less frequency compared to most apparel categories. With inflation rising in recent y ... Read More
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Hosiery in Portugal
Hosiery in Portugal In line with the broader trend, hosiery sales posted strong declines in 2024, as consumers limited expenditure and chose not to replace hosiery as often. Both sheer and non-sheer hosiery saw notable decline in current value sales as consumers switched to cheaper products. The lim ... Read More
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Sportswear in Norway
Sportswear in Norway Even though sportswear is very mature in Norway, it was the best performing segment during the pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic with many stating that it was key for mental health. Norwegians, who are already very outd ... Read More
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Womenswear in Poland
Womenswear in Poland Womenswear in Poland is seeing an evolution in consumer preferences, particularly among fashion-conscious buyers. A growing number of Polish women are knowledgeable about various aspect of fashion, focusing on factors like fabric quality, tailoring, sustainability, and provenanc ... Read More
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Childrenswear in Poland
Childrenswear in Poland Parents in Poland are giving children more control over the purchasing decision when it comes to clothing choices. This trend is reflected in the growing popularity of franchised products featuring popular TV and internet characters. Children are exposed to a significant amou ... Read More
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Childrenswear in Norway
Childrenswear in Norway Childrenswear in Norway is expected to display a modest volume decline in 2024, although this reflects a slight improvement on the previous year. Parents, in particular mothers, often shop for their children at the same time as buying for themselves. The category received an ... Read More
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Footwear in Taiwan
Footwear in Taiwan Footwear with multi-functional benefits continue to be popular in Taiwan since they can be used for different occasions. Outdoor brands such as Salomon and Hoka have become the biggest winners in outdoor and performance footwear. In the face of economic uncertainty consumers tend ... Read More
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Jeans in Norway
Jeans in Norway Jeans continue to record weak sales in 2024 following a post-pandemic surge as Norwegian consumers returned to normal lifestyles. The category is increasingly struggling with a very high degree of maturity, with jeans being a staple in most Norwegian’s wardrobes. The informal nature ... Read More
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Footwear in Norway
Footwear in Norway Over 2024, footwear witnessed a better sales performance in Norway, with stagnant volume sales after the decline in the previous year. Consumers invested heavily in footwear during 2021-22 as life returned to normal post-pandemic, notably sports footwear. Following this surge in d ... Read More
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Jeans in Portugal
Jeans in Portugal Jeans reported a decline in sales over 2024 as consumers made major cutbacks on this staple item. Average unit prices have decreased as consumers switched to more affordable products. There was a notable increase in jeans consumption during discounting periods as consumers looked f ... Read More
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Womenswear in Romania
Womenswear in Romania While premium brands remain popular in Romania, lower-end and fast-fashion brands are increasingly capturing retail value share in womenswear. H&M and Zara have both gained share gained traction in 2024 largely influenced by rising demand for both higher quality and affordable ... Read More
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Hosiery in Poland
Hosiery in Poland Colourful and creative hosiery options are gaining popularity in Poland as consumers look for affordable yet bold fashion statements. Socks, stockings, and tights with vibrant patterns, mismatched designs, and forward-thinking aesthetics that were once niche have now entered the ma ... Read More
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