Category: Consumer Behavior
Consumer Behavior market research reports by Euromonitor International
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Staple Foods in the US
Staple Foods in the US 2024 has presented a challenging year for consumers and players alike in staples in the US. While economic uncertainty and conservative spending, coupled with lifestyle changes and slowing prices, are set to contribute to retail volume recovery in a few key categories, overall ... Read More
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Consumer Types in South Korea
Consumer Types in South Korea Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can bett ... Read More
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Consumer Types in Japan
Consumer Types in Japan Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better dev ... Read More
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Megatrends in the UK
Megatrends in the UK This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the UK. Euromonitor's Megatrends in the ... Read More
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Asia Driving Routine and Impulse Eating Occasions
Driving Routine and Impulse Eating Occasions in Asia Spending is set to improve in Asia Pacific, shifting consumer priorities from affordability to longer-term value seeking across channels. Brands must offer superior value regardless of time and place. Snack and meal solutions can tap into routine ... Read More
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Product Innovation in Soft Drinks
Product Innovation in Soft Drinks This report utilises Euromonitor International’s new Passport Innovation portal to explore new launches and sub-brands in global soft drinks. Three key innovation platforms are identified for global non-alcoholic beverages in 2023/2024, with product examples from la ... Read More
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Serbia in 2040: The Future Demographic
Serbia in 2040: The Future Demographic Depopulation in Serbia from 2021-2040 will be the result of the rising death rate and reduced births. Improved living standards and declining births will see ageing continue, with over a quarter of the population being 65+ by 2040. The rural population will con ... Read More
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Staple Foods in the US
Staple Foods in the US Similar to 2022, 2023 is set to be a challenging year for staple foods. While most of the supply chain issues from the pandemic have subsided, commodities still present an issue, some to more elevated levels, due to the persistence of the war in Ukraine as well as an unprecede ... Read More
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Healthy Ageing – Dietary Products Targeting the Older Adult in Asia Pacific
Healthy Ageing – Dietary Products Targeting the Older Adult in Asia Pacific Older adults are a key consumer group, as companies explore opportunities in the context of an ageing population across Asia Pacific markets. This report investigates the evolving consumption habits not only of senior consum ... Read More
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Revisiting the Fundamentals of Snackification
Revisiting the Fundamentals of Snackification Eating occasions and snacking patterns have been altered. With rising concern for health, consumers are seeking out nutritionally qualified snacks with more attention to what is considered “good for me”. In addition, out-of-home occasions are reemerging; ... Read More
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Consumer Values and Behaviour in Denmark
Consumer Values and Behaviour in Denmark This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in Denmark report analyses factors influenci ... Read More
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Consumer Types in South Korea
Consumer Types in South Korea Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can bett ... Read More
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Consumer Values and Behaviour in Belgium
Consumer Values and Behaviour in Belgium This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in Belgium report analyses factors influenci ... Read More
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The Evolution of Health-Conscious Eating
The Evolution of Health-Conscious Eating Consumers are embracing holistic lifestyles, prioritising a nourishing diet that promotes physical and mental wellbeing. As a result, the demand for functional ingredients targeting the gut-brain axis and specific need states like memory, stress and sleep is ... Read More
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New Consumer Landscape: The Consumer Is Changing
New Consumer Landscape: The Consumer Is Changing The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes and ... Read More
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Eating at Home: Opportunities in the New Consumer Landscape
Eating at Home: Opportunities in the New Consumer Landscape The eating-at-home business has surged in the last years, offering more options for consumers. This includes meal delivery, ready meals, home-cooked food, and even snacks that deliver satiety and nutrition. In the context of inflationary pr ... Read More
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Personalisation and Digital Wellness in Food and Nutrition
Personalisation and Digital Wellness in Food and Nutrition Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for general health invites businesses’ innovations to create more granular tech solut ... Read More
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Inflation Surge: Packaged and Fresh Food
Inflation Surge: Packaged and Fresh Food The sharp increase in prices of food in 2022 is directly linked to rises in costs of commodities, labour, energy and transportation. Consumers are reacting to inflation according to their income level, price sensitivity and brand loyalty. Responses include ch ... Read More
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Navigating the Cost-of-Living Crisis
Navigating the Cost-of-Living Crisis After decades of low inflation, economies, companies and consumers worldwide struggle to cope with the surging cost-of-living crisis. While the costs are proliferating, the expansion in remuneration is slow. This squeeze on living standards leads to decreasing di ... Read More
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Consumer values and behaviour in the United Kingdom
Consumer values and behaviour in the United Kingdom This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in the United Kingdom. Euromonitor's Consumer values and behaviour in the Unite ... Read More
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Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific
Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy ... Read More
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Consumer Types in Japan
Consumer Types in Japan Consumer types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better dev ... Read More
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Top 10 Global Consumer Trends 2022
Top 10 Global Consumer Trends 2022 This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is responding across consum ... Read More
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Mindful Eating and Food as Medicine
Mindful Eating and Food as Medicine Mindful consumption is on the rise as health has become a top priority in a post-pandemic world. This report highlights emerging trends around functionality, clean label and digital wellness and examines the role of nutritional wellbeing in the context of mindful ... Read More
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The World Beyond the Pandemic: Future Priorities and Preferences
The World Beyond the Pandemic: Future Priorities and Preferences The COVID-19 pandemic has reshaped the consumer landscape - accelerating changes that were afoot prior to the pandemic while also causing disruptions. With technology and consumer behaviour changing rapidly, companies are required to m ... Read More
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