Category: Apparel Manufacturing
Apparel Manufacturing market research reports by Euromonitor International
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Jeans in Norway
Jeans in Norway Jeans continue to record weak sales in 2024 following a post-pandemic surge as Norwegian consumers returned to normal lifestyles. The category is increasingly struggling with a very high degree of maturity, with jeans being a staple in most Norwegian’s wardrobes. The informal nature ... Read More
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Jeans in Portugal
Jeans in Portugal Jeans reported a decline in sales over 2024 as consumers made major cutbacks on this staple item. Average unit prices have decreased as consumers switched to more affordable products. There was a notable increase in jeans consumption during discounting periods as consumers looked f ... Read More
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Apparel Accessories in Romania
Apparel Accessories in Romania Apparel accessories in Romania reported steady growth in 2024 with demand driven by the trend towards practical fashion, as many people look for items that serve a purpose beyond aesthetics. With cold weather and seasonal shifts, woollen scarves and beanies are very po ... Read More
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Apparel and Footwear in Portugal
Apparel and Footwear in Portugal In 2024, apparel and footwear in Portugal is facing major challenges due to the decline in consumer spending caused economic uncertainty and an unseasonably mild climate that impeded sales in the first half of the year. To combat declining sales, major brands relied ... Read More
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Apparel and Footwear in Norway
Apparel and Footwear in Norway Apparel and footwear in Norway witnessed a second year of volume decline in 2024, although the trend was less pronounced than in 2023. Despite the strong premiumisation trend, lower inflation and frequent discounting led to lower current value growth in 2024. Prices st ... Read More
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Apparel and Footwear in Romania
Apparel and Footwear in Romania Apparel and footwear in Romania is experiencing steady growth across multiple categories, fuelled by a combination of economic recovery, rising disposable incomes and shifting consumer preferences. The industry is rapidly adapting to post-pandemic consumer expectation ... Read More
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Jeans in Taiwan
Jeans in Taiwan Jeans in Taiwan witnessed slower volume growth 2024, due to growing competition from apparel made from functional fabrics which are relatively light, stretchable, and cooler. Although denim can be improved with a new style or functional denim fabrics, it is not the first mainstream c ... Read More
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Sportswear in Portugal
Sportswear in Portugal Sportswear recorded volume sales decline in 2024, with sports apparel posting the weakest results. Although both, apparel and footwear have been affected by lower purchasing power, sports apparel has felt the impact of this more acutely. The lower levels of brand loyalty in sp ... Read More
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Jeans in Romania
Jeans in Romania As the trend toward casual dressing continues to evolve in Romania, jeans have become a wardrobe staple for consumers of all ages. Consumers value versatile clothing that enables a seamless transition from work to social settings. Nevertheless, cocooning remains an important trend i ... Read More
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Jeans in Thailand
Jeans in Thailand Jeans continue to be a wardrobe staple in Thailand, with positive growth expected both retail volume and current value terms in 2024. The popularity of jeans is driven by their versatility, offering various styles and fabrics that suit both casual and smarter looks. With fast fashi ... Read More
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Womenswear in Saudi Arabia
Womenswear in Saudi Arabia Women’s empowerment in Saudi Arabia, aligned with the objectives of Vision 2030, is driving growth in the womenswear market. The government is making significant strides in enhancing women’s rights, improving support systems, and expanding professional opportunities across ... Read More
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Womenswear in Thailand
Womenswear in Thailand The market for womenswear in Thailand is experiencing a shift toward multi-purpose products, as consumers increasingly prioritise both fashion and functionality. While style remains a key factor in purchasing decisions, there is growing demand for clothing that offers comfort ... Read More
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Jeans in the Netherlands
Jeans in the Netherlands Jeans in the Netherlands registered strong volume growth in 2024 driven by an increase in unit prices and a shift towards premium products. Consumers are encouraged to buy products that place a stronger emphasis on design, durability and sustainable production. There is grow ... Read More
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Apparel Accessories in Greece
Apparel Accessories in Greece The return to physical office settings and formal events like weddings and christenings in Greece has positively impacted apparel accessories such as belts and ties in 2024, albeit to a lesser extent than the previous year. Ongoing economic challenges, including inflati ... Read More
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Apparel Accessories in South Korea
Apparel Accessories in South Korea Apparel accessories remains in a small negative slump in South Korea in 2024, albeit faring much better than seen in 2023 when the declines were much steeper. However, it should be noted that there was a reason for this previous crash in volume sales, as early 2023 ... Read More
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Sportswear in South Korea
Sportswear in South Korea Sportswear is maintaining healthy value growth in South Korea in 2024, albeit at lower levels than seen in the recent review period, as sales normalise after the enhanced value created by inflationary pressures leading to high unit prices. Overall, sportswear is supported b ... Read More
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Hosiery in South Korea
Hosiery in South Korea Hosiery is managing to achieve small positive volume gains in South Korea in 2024, albeit at lower levels than seen in recent years. Sales are supported by the fact that hosiery has become a means of expressing individual styles, with consumers moving away from plan hosiery an ... Read More
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Apparel and Footwear in France
Apparel and Footwear in France Apparel and footwear is in a negative slump in France in 2024, in both value and volume terms. This is attributed to several factors, including a sluggish birth rate negatively affecting childrenswear, gloomy weather during the first half of the year negatively affecti ... Read More
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Sportswear in Saudi Arabia
Sportswear in Saudi Arabia Saudi Arabia is undergoing a significant socioeconomic transformation, with sports emerging as a key element of its Vision 2030 agenda. This strategic initiative aims to promote mass participation in sports, elevate athletic performance, and establish the Kingdom as a glob ... Read More
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Menswear in Saudi Arabia
Menswear in Saudi Arabia Local streetwear is rapidly expanding in Saudi Arabia's menswear market, driven by brands like 1886, Not Boring, and Anonymous, which have resonated strongly with Gen Z consumers. These brands tap into the desire for self-expression, offering a variety of on-trend designs ac ... Read More
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Sportswear in Morocco
Sportswear in Morocco Sportswear in Morocco continues to see healthy growth in current value terms, although the rate of expansion declined slightly compared to the previous year. Consumer demand is primarily driven by the increasing adoption of active and healthy lifestyles, including greater parti ... Read More
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Jeans in Greece
Jeans in Greece Jeans have experienced significant growth in Greece during the post-pandemic period, benefiting from a strong shift away from formalwear toward more casual options. A key factor driving this trend is the increasing acceptance of leisurewear in formal settings, including the workplace ... Read More
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Hosiery in France
Hosiery in France Hosiery remains in a structural decline in France in 2024, in both volume and value terms, in both sheer and non-sheer hosiery. Non-sheer, however, is seeing a slightly less steep drop in volume terms, along with non-sheer hosiery managing to achieve marginally positive value sales ... Read More
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Jeans in South Korea
Jeans in South Korea Jeans maintains positive growth in South Korea in 2024, in both value and volume terms. Economy jeans is seeing the most robust growth (value and volume), while super premium jeans is seeing the lowest growth, with volume in a slight negative slump (albeit improved from the prev ... Read More
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Sportswear in Thailand
Sportswear in Thailand The sportswear market in Thailand is experiencing robust growth, fuelled by a growing emphasis on health and wellness among local consumers. Regular exercise and fitness routines, such as running, yoga, gym workouts, and outdoor sports, have become integral to the lifestyles o ... Read More
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