Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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The 2025-2030 World Outlook for Retail Sales of Vaginal Moisturizers
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2025-2030 World Outlook for Polypropylene Absorbent Hygiene Products
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2025-2030 World Outlook for Ultra-Thin Maxi Pads
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Vaginal Odor Control Products
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2025-2030 World Outlook for Vaginal Pessary
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Applicator Tampons
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Standard and Thick Maxi Pads
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2025-2030 World Outlook for Adult Diapers
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Feminine Intimate Care
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Organic and Natural Tampons
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2025-2030 World Outlook for Incontinence Care Products
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Hygiene Products
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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2024 Global Forecast for Menstrual Hygiene Management Market (2025-2030 Outlook)-High Tech & Emerging Markets Report
... countries. The product or service category is within the NAICS Medical Laboratories industry. The product or service category is within the NAICS Medical Laboratories industry. The global market is expected to increase from USD xx ... Read More
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France Women's Intimate Care Products Market Overview, 2029
... an integral component of their total self-care regimen. This cultural emphasis on cleanliness and wellness fuels demand for a diverse selection of intimate care products that cater to a variety of needs and preferences. The ... Read More
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South Africa Women's Intimate Care Products Market Overview, 2029
... cultural variety, and economic goals. South Africa's intimate care products market reflects a deep commitment to holistic well-being and self-care, as seen by a growing recognition of the importance of intimate cleanliness in preserving overall ... Read More
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Menstrual Care in Hong Kong, China
... These products not only make consumers feel safe, but also help to reduce the risk of infection in sensitive areas caused by prolonged contact with a wet menstrual product surface. Slim/thin/ultra-thin towels continued to achieve ... Read More
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Menstrual Care in Canada
... Despite these challenges, menstrual care demonstrated resilience, exhibiting inflation-driven growth alongside modest volume increases. Procter & Gamble and Kimberly Clark maintained their stronghold in the market, leveraging widespread distribution channels and a reputat... Euromonitor International's ... Read More
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Menstrual Care in Argentina
... steady. Notably, categories such as standard towels, pantyliners, and tampons demonstrated minimal ups and downs, signalling a more consistent market environment. The sales dynamics of menstrual care products were influenced by factors such as outdoor ... Read More
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Menstrual Care in Bosnia and Herzegovina
... of rising prices caused by inflation, menstrual care continues to grow in current value terms. High costs of living are a pain point for locals and so demand has remained weak in 2023. Pantyliners registered ... Read More
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Menstrual Care in Belgium
... the exploration of alternative methods affecting the menstrual cycle diminishes the demand for traditional menstrual care solutions. Additionally, pantyliners is experiencing a shift due to the diminishing taboo around adult incontinence, leading to higher demand ... Read More
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Menstrual Care in Colombia
... market share in 2023 as consumers sought more affordable options despite being viewed as basic compared to commercial goods, economic offerings and private labels offered by discounters gained ground, as many women prioritised cost over ... Read More
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Menstrual Care in Azerbaijan
... stabilisation of inflation rates, this means unit prices are also starting to stabilise. That said, inflation does remain relatively high, which continues to support value sales. Overall, we are seeing a normalisation effect, as consumers ... Read More
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Menstrual Care in Indonesia
... incomes, newfound financial flexibility and greater access to essential services and commodities including healthcare, education and a broader range of consumer goods. One notable result has been local consumers’ heightened awareness and understanding of menstrual ... Read More
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Retail Adult Incontinence in the US
... prices for their products. Adult incontinence was not exempt from these external pressures, with the unit price for retail adult incontinence products increasing significantly in current value terms. Euromonitor International's Retail Adult Incontinence in USA ... Read More
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Menstrual Care in the US
... an overall increased cost of living, even essential categories experienced consumer re-evaluation. Menstrual care was not excluded from this reality, with players across the category increasing prices in the face of higher production costs. This ... Read More
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