Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Menstrual Care in Estonia
... in the country. Slim/thin/ultra-thin towels with wings emerged as the frontrunners in 2023, experiencing the most rapid volume growth. Their popularity stems from innovative design features and the utilisation of materials prioritising utmost comfort during ... Read More
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Menstrual Care in Croatia
... were already experiencing margin pressures, had no choice but to transfer the additional cost burdens resulting from these inflated overheads to consumers. Consequently, by the end of the year, Croatian consumers found themselves paying significantly ... Read More
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Menstrual Care in Denmark
... of the review period. Higher input costs, such as material sourcing, labour, distribution and transportation, resulted in still strong inflation and higher retail price points. As such, retail volume sales rose only very marginally in ... Read More
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Menstrual Care in Ecuador
... spending behaviour, with political instability and rising prices shaping purchasing decisions. This scenario has led consumers to look for cheaper options, boosting the sale of low-cost brands while increasing footfall to the hard discounter channel. ... Read More
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Menstrual Care in Egypt
... continued to be felt in the country throughout the year. Sanitary protection products remain essential for women in Egypt, with the female population expanding steadily. The rising number of women joining the workforce and pursuing ... Read More
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Menstrual Care in the Czech Republic
... care products, especially higher-value products, in 2023, which led to an increase in current retail value sales in the Czech Republic. The rising prices for menstrual care were not crucial for consumers, as reliability mattered ... Read More
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Menstrual Care in France
... women who needed to buy menstrual care products. Price hikes in raw materials, energy, products costs and distribution supported the category’s value growth. Products were subject to unit-price rises according to the quantities of paper ... Read More
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Menstrual Care in Costa Rica
... liners had a VAT rate of 1% from 1 February 2023, down from the previous rate of 13%. This change was part of the Basic Basket scheme, with a VAT reduction implemented on selected essential ... Read More
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2024 Global: Sanitary Towels, Tampons And Similar Articles Of Paper Pulp, Paper, Cellulose Wadding Or Webs Of Cellulose Fibres Products-Manufacturing Forecast (2030) report
... Paper, Cellulose Wadding Or Webs Of Cellulose Fibres Products-Manufacturing Forecast (2030) report analyzies the market size, projected growth/decline and regional data for the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry ... Read More
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Menstrual Care in Dominican Republic
... and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Menstrual Care in Bolivia
... menstrual care while also addressing urinary incontinence. Additionally, Kotex prioritised healthcare by incorporating pH indicators into their products and introduced colour-changing indicators to prompt timely changes. These innovations are poised to enhance user experience and ... Read More
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Menstrual Care in Georgia
... pressures continued to be felt in the country throughout the year. Leading players in menstrual care in Georgia maintain high brand loyalty, experiencing growth in both sales and market shares. Despite the competitive landscape, consumers ... Read More
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Menstrual Care in the United Arab Emirates
... for their menstrual needs. While greater penetration of e-commerce was accelerated by the pandemic and subsequent home seclusion, the channel is expected to gain further ground in the coming years as younger generations in particular, ... Read More
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Menstrual Care in Bulgaria
... when inflation was still at its peak from 2022. Despite the ongoing decline in the female population of menstrual age, sales of menstrual care are still performing well in volume terms. Consumers are spending more ... Read More
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Feminine Hygiene Products Market Size, Trends, Analysis, and Outlook By Type (Sanitary Napkins, Tampons, Panty Liners, Menstrual Cups), By Nature (Reusable, Disposable), by Region, Country, Segment, and Companies, 2024-2030
... size is poised to register 5.45% growth from 2024 to 2030, presenting significant growth prospects for companies operating in the industry. The industry study analyzes the global Feminine Hygiene Products market across By Type (Sanitary ... Read More
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The 2025-2030 World Outlook for Feminine Hygiene Wash
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Pantyliners
... for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis ... Read More
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The 2025-2030 World Outlook for Vaginal Moisturizers
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Feminine Hygiene Products
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Organic and Natural Feminine Care Menstrual Pads
... estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. ... Read More
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The 2025-2030 World Outlook for Overnight Maxi Pads
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Sanitary Protection Products
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for External Sanitary Protection Products
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2025-2030 World Outlook for Feminine Hygiene Menstrual Care Products
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2025-2030 World Outlook for Feminine Sanitary Protection
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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