Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Menstrual Care in Norway
... sourcing, rental overheads, and salary outlays. Consequently, consumers encountered higher price points across menstrual care products, leading to a scenario where value sales outpaced volume growth. While inflation moderated from the spikes observed in 2022, ... Read More
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Menstrual Care in Spain
... in 2023. However, despite these efforts, the category faced challenges due to elevated inflation and the increased costs of raw materials, resulting in a continued rise in unit prices. Despite the decline in demand and ... Read More
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Menstrual Care in Poland
... have expanded the consumer base. The considerable immigration from Ukraine following the Russian invasion has further boosted retail volume sales, with a rise in the number of female consumers in need of menstrual care. Euromonitor ... Read More
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Menstrual Care in Peru
... in addition to the low penetration of sanitary towels, led to lower level volume growth in 2023. In a highly concentrated category, Nosotras (Productos Sancela del Perú SA) remains the leader, followed by Kotex (Kimberly-Clark ... Read More
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Menstrual Care in Chile
... in value growth can be attributed to the country's economic situation, characterised by significantly contracted demand due to high inflation, making local consumers highly sensitive to price fluctuations. Particularly in this category, substantial price increases ... Read More
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Menstrual Care in Lithuania
... the year. This stability was particularly notable amidst the backdrop of price inflation, which saw retail volume sales slowing as inflation soared across the country. Despite these economic pressures, demand for menstrual care products remained ... Read More
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Global Organic and Natural Tampons Market Growth 2024-2030
... in downstream market, the Organic and Natural Tampons is forecast to a readjusted size of US$ 831.2 million by 2030 with a CAGR of 5.6% during review period. The research report highlights the growth potential ... Read More
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Menstrual Care in Latvia
... the previous year, reflects a notable shift towards tampons as the preferred menstrual care option. Latvian women, embracing sports, fitness routines, and outdoor activities, increasingly opt for tampons due to their unparalleled convenience and versatility. ... Read More
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Menstrual Care in Algeria
... Healthy volume growth was also supported by menstrual care products remaining essential products for many women in the country, as well an increasing population. Euromonitor International's Menstrual Care in Algeria report offers a comprehensive guide ... Read More
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Menstrual Care in Hungary
... deals and discounts on the landscape, checking the per-piece price of available products and choosing larger-sized ones that offered greater value for money. In addition to double-digit retail value growth, 2023 saw retail volume growth ... Read More
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Menstrual Care in Finland
... in towel sales impacted overall volumes, the product area demonstrated adaptability and endurance. The introduction of period cups and panties, albeit present, did not significantly disrupt market dynamics, contributing to the market's overall stability. Heightened ... Read More
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Menstrual Care in the Netherlands
... such activities have been in place for some time at the municipality level. At the end of the review period, a majority in the national parliament was in favour of extending these activities to the ... Read More
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Menstrual Care in Kenya
... television, outdoor) and online marketing to educate consumers. Since 2022, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels ... Read More
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Menstrual Care in Greece
... retail value growth. To continue attracting consumers, players focused on offering promotions and implementing regular discounts, leading retail volume sales to remain positive. As such, trading down to private labels was not heavily noted. Instead, ... Read More
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Menstrual Care in Italy
... and including sensitive subjects. For example, gender-based violence in Italy is progressively being detected by media and public authorities, thanks to the fact there is a rising awareness and tracking of specific which come under ... Read More
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Menstrual Care in Ireland
... stable. There has been fairly consistent demand across the categories within menstrual care in 2023, with only standard towels without wings registering a small decline in volume terms. Slim/thin/ultra-thin towels with wings performed particularly well ... Read More
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Menstrual Care in Guatemala
... of the population still cannot afford menstrual care products and there is also a significant proportion of households that have no toilets. This continued to dampen volume sales. However, players are active in highlighting this ... Read More
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Menstrual Care in Morocco
... care, alongside the expanding coverage of products. Moreover, the number of 10-54-year-old menstruating females is on the rise, with rising celibacy rates and use of contraception contributing to growth. However, unit prices saw a slight ... Read More
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Menstrual Care in New Zealand
... Russian invasion of Ukraine, the Government's temporary removal of excise duty on petrol ended in July. These increased costs were passed onto consumers. Moreover, flooding and extreme weather events in early 2023 across the country ... Read More
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Menstrual Care in South Korea
... in the demand for alternative products such as tampons, signalling a clear shift in consumer preference away from traditional towels. Once considered a niche category, tampons has been experiencing substantial growth. Dong-A Pharmaceutical’s Tempo brand ... Read More
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Menstrual Care in Estonia
... in the country. Slim/thin/ultra-thin towels with wings emerged as the frontrunners in 2023, experiencing the most rapid volume growth. Their popularity stems from innovative design features and the utilisation of materials prioritising utmost comfort during ... Read More
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Menstrual Care in Croatia
... were already experiencing margin pressures, had no choice but to transfer the additional cost burdens resulting from these inflated overheads to consumers. Consequently, by the end of the year, Croatian consumers found themselves paying significantly ... Read More
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Menstrual Care in Denmark
... of the review period. Higher input costs, such as material sourcing, labour, distribution and transportation, resulted in still strong inflation and higher retail price points. As such, retail volume sales rose only very marginally in ... Read More
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Menstrual Care in Ecuador
... spending behaviour, with political instability and rising prices shaping purchasing decisions. This scenario has led consumers to look for cheaper options, boosting the sale of low-cost brands while increasing footfall to the hard discounter channel. ... Read More
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Menstrual Care in Egypt
... continued to be felt in the country throughout the year. Sanitary protection products remain essential for women in Egypt, with the female population expanding steadily. The rising number of women joining the workforce and pursuing ... Read More
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