Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Rx/Reimbursement Adult Incontinence in the United Kingdom
... shifting towards retail adult incontinence as the availability and convenience of these products grows. In addition, some consumers are utilising other products for minor incontinence issues, such as menstrual care or reusable alternatives, which also ... Read More
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Menstrual Care in the United Kingdom
... high single digits was only marginally below the previous year. As inflation remained elevated, especially at the start of 2023, unit price increases as a result of higher production costs supported menstrual care’s dynamic value ... Read More
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Menstrual Care in Uzbekistan
... where awareness and availability of female sanitary products have historically been limited. We can also factor in the ongoing development of pharmacies in the country, which consumers can visit for in-store advice regarding the products ... Read More
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Menstrual Care in Ukraine
... slightly in current value terms, this was primarily the result of rising prices, with sales dropping dramatically in constant value terms during the year. Indeed, consumers transitioned towards more affordable and cost-effective menstrual care products. ... Read More
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Menstrual Care in Vietnam
... continued to boast stronger growth rates compared to other Southeast Asian markets in 2022 and 2023. This dynamism was largely driven by higher hygiene standards and the increasing urbanisation of rural areas, as well as ... Read More
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Menstrual Care in Tunisia
... discounting from the major brands such as Lilas and Nana. However, Procter & Gamble’s Always offered the most generous discounts, such as 50% off a second packet of panty liners. It also offered bundles of ... Read More
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Menstrual Care in Uruguay
... many consumers opted to buy these products at a much cheaper price in supermarkets located in Argentina. Border cities, such as Salto and Paysandu, were the main beneficiaries of this trend. In addition, thousands of ... Read More
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Menstrual Care in Slovenia
... due to geopolitical factors such as the conflict in Ukraine and subsequent fuel price hikes, contributed to heightened price sensitivity among consumers. This led to a degree of trading down as consumers sought more affordable ... Read More
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Menstrual Care in Saudi Arabia
... traditional disposable menstrual care products. There is sparse awareness among local consumers regarding organic vs non-organic menstrual care products, but this is growing and more and more people are starting to make the shift. This ... Read More
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Menstrual Care in Kazakhstan
... costs hit profitability and consumers also traded down as much as possible. Panty liners registered the highest current value growth, as with women being out and about, they appreciated the discreteness of panty liners Euromonitor ... Read More
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Menstrual Care in Cameroon
... to widespread availability, the category also benefits from its affordability compared with alternative products, and the familiarity it has established among consumers. The majority of domestic players in the menstrual care market have strong standard ... Read More
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Retail Adult Incontinence in Taiwan
... increasing levels of mobility, including domestic and overseas travel, and growing hygiene concerns, as the country emerged from the COVID-19 pandemic. As in other categories in tissue and hygiene, inflationary pressures were another key contributor ... Read More
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Menstrual Care in Pakistan
... cultural taboos around menstruation and this is beginning to have an effect. Urbanisation is also leading to increased access to menstrual care products though outlets such as modern grocery retailers. Ultimately, for consumers in Pakistan, ... Read More
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Menstrual Care in Taiwan
... a reduction in the number of promotional campaigns, led to an increase in unit prices. Given that menstrual care products are considered as daily necessities, demand is already mature, with little scope to increase usage. ... Read More
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Menstrual Care in Thailand
... increased innovation, with brands striving to provide more comfortable, absorbent, and user-friendly options. An integral aspect of this evolving landscape is the prevalence of convenient distribution channels, which play a pivotal role in enhancing accessibility. ... Read More
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Menstrual Care in Malaysia
... hygiene (eg eco-friendly products, etc.), Malaysian consumers tend to opt for length in their sanitary towels, rather than special features. It is noted that a length of 32cm and above is preferred, as such a ... Read More
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Menstrual Care in Portugal
... with consumers needing to replace the product more frequently, selecting higher quality goods. Positive results were driven by pantyliners and tampons, with long summers increasing the use of tampons, while many females chose to use ... Read More
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Menstrual Care in Serbia
... some consumers consider re-washable pads to be unhygienic. In 2023, sanitary towels were the most advertised menstrual care product, followed by pantyliners. Tampons take a small share of sales but are enjoying fast growth from ... Read More
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Menstrual Care in Sweden
... While inflation began to moderate slightly, it remained elevated, resulting in higher retail price points in 2023. Euromonitor International's Menstrual Care in Sweden report offers a comprehensive guide to the size and shape of the ... Read More
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Menstrual Care in Slovakia
... brands and switching to cheaper brands is largely avoided where possible. Instead, consumers looked for discounts or multipack offers of their chosen brand, with many stockpiling products to avail of the deals. Since the pandemic, ... Read More
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Menstrual Care in Turkey
... chiefly fuelled by the introduction of new and innovative products within the product area, particularly in the categories of pantyliners and slim/thin/ultra towels with wings. Building upon the trend observed in 2022, where the product ... Read More
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Menstrual Care in Israel
... Israeli government implemented the Import Reform, with Israel providing a list of products, which included tampons, that are authorised for use in other countries. In light of this list, the government decreed that there was ... Read More
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Menstrual Care in the Philippines
... their physical workplaces, Euromonitor International's Menstrual Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing ... Read More
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Perineal Care Market Size, Trends, Analysis, and Outlook By Product (Disposable, Reusable), By Type (Sanitary Pads, Tampons and Menstrual Cup, Panty liners and Shields, Period Underwear), By Distribution Channel (Department Store, Convenience Store, Retail Pharmacy, Online, Others), by Region, Country, Segment, and Companies, 2024-2030
... Online, Others), by Region, Country, Segment, and Companies, 2024-2030 The global Perineal Care market size is poised to register 4.13% growth (CAGR) from 2024 to 2030, presenting significant growth prospects for companies operating in the ... Read More
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Retail Adult Incontinence in the Philippines
... improved economic conditions and a corresponding rise in disposable incomes, which allowed individuals to afford a broader range of tissue and hygiene products, including those targeted at adult incontinence. However, it should be noted that ... Read More
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