Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Global Super Absorbent Polymer Market Size Study & Forecast, By Product Type (Polyacrylamide, Acrylic Acid Based, Other Product Types), By Application (Baby Diapers, Adult Incontinence Products, Feminine Hygiene, Agriculture Support, Other Applications), and Regional Analysis, 2023-2030
... 2023-2030 Global Super Absorbent Polymer Market is valued at approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2023-2030. Super ... Read More
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Global Adult Diapers Databank Market Report
... 2031. Pant/Pull-up Type segment is expected to be the highest contributor to this market, with $9,504.4 Million in 2022, and is anticipated to reach $23,530.7 Million by 2031, registering a CAGR of 10.66%. Pad Type ... Read More
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Global Feminine Hygiene Products Databank Market Report
... report by providing detailed segmentation, growth rates, market dynamics, industry structure and developments, market situation, and trends. To determine the market size and forecast, we conducted extensive secondary research to gain a comprehensive understanding of ... Read More
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Menstrual Care in Brazil
... Amidst the lingering effects of the pandemic and global geopolitical tensions, Brazilian consumers found themselves navigating a landscape marked by cautious spending and heightened awareness of product value. Euromonitor International's Menstrual Care in Brazil report ... Read More
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Beauty and Personal Care in Azerbaijan
... and personal care registered both moderate constant value and volume growth, partly supported by continuing population growth. In addition, any supply disruptions caused by the war in Ukraine were for the most part ironed out. ... Read More
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Beauty and Personal Care in Sweden
... inflation. Swedes view beauty and personal care products as essential, meaning they are unlikely to cut back on quality, even in challenging economic times. Additionally, a growing focus on health and wellbeing, particularly since the ... Read More
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Beauty and Personal Care in Slovakia
... somewhat resilient despite significant headwinds from the war in Ukraine, soaring commodity prices and supply chain disruptions. The negative economic outlook has been reflected in weaker consumer spending and purchasing power. Consumers avoided impulse purchases ... Read More
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Beauty and Personal Care in Norway
... the initial boom, it materialised as relatively modest compared to the significant gains witnessed during the pandemic. This trend translated into strong value sales performance across most categories in 2023. As a result, beauty and ... Read More
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Global Feminine Hygiene Wipes Market Growth 2024-2030
... such as aloe vera or chamomile. They are pH-balanced to maintain the natural acidity of the vaginal area, helping to prevent irritation and discomfort. Feminine hygiene wipes provide a convenient and discreet way for women ... Read More
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Menstrual Care in Mexico
... promotional arms race within hypermarkets and supermarkets. Brands deployed an array of strategies, from discounts and bundled offers to complimentary gifts, encompassing not only menstrual care products such as pads, wipes, and shampoos, but also ... Read More
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Global Feminine Hygiene Disposal Service Market Growth (Status and Outlook) 2024-2030
... expected to grow at a CAGR of % from 2024 to 2030. LPI (LP Information)' newest research report, the “Feminine Hygiene Disposal Service Industry Forecast” looks at past sales and reviews total world Feminine Hygiene ... Read More
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Global Women Intimate Care Products Market 2024-2028
... on the women intimate care products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More
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Global Adult Care Diaper Market Report, History and Forecast 2019-2030
... US$ 21,414.32 million by 2030, growing at a CAGR of 5.4% during the forecast period 2024-2030. Report Scope This report aims to provide a comprehensive presentation of the global market for Adult Care Diaper, with ... Read More
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Global Sanitary Napkins Market Report, History and Forecast 2019-2030
... million by 2030, growing at a CAGR of 4.37% during the forecast period 2024-2030. North American market for Sanitary Napkins was valued at $ 5,103.02 million in 2023 and will reach $ 6,532.16 million by ... Read More
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2024 Global Forecast for Feminine hygiene douches and deodorants (excl. medicated) (2025-2030 Outlook)-Manufacturing & Markets Report
... accurate market statistics and forecasts on the market for over 40 countries. The product category is within the NAICS 32511 industry. Estimates on equipment or material sales (product shipments value) are published historically for 2017 ... Read More
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Menstrual Care in Japan
... Inflation was seen globally after the pandemic, especially due to the war in Ukraine from early 2022. Oil prices went up, which had a very wide impact. An impact was inevitable on menstrual care products, ... Read More
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Menstrual Care in Switzerland
... and higher costs of raw materials and production. Since 2022, there has been a rise in expectations and hygiene demands among many Swiss consumers (including personal hygiene) as many spent more time outside their homes ... Read More
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Retail Adult Incontinence in Switzerland
... by the increasingly active ageing population, with these products enabling the older generation to remain active on-the-go. In addition to rising demand, inflation and higher raw material costs have driven up prices, particularly for moderate ... Read More
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Menstrual Care in Austria
... led to an increase in unit prices. The cost of living crisis also had a negative impact on value sales, as cash-strapped consumers traded down to more affordable offerings. However, volumes grew at a faster ... Read More
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Menstrual Care in Nigeria
... as essential, many local consumers are unable to afford to buy them regularly, and penetration rates remain fairly low in the country. 2023’s complex economic climate further hindered growth as hikes in fuel prices and ... Read More
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Menstrual Care in Germany
... throughout the year. Health and hygiene awareness has been growing steadily among local consumers, and supported increasing demand for menstrual care such as pantyliners. The latter is appreciated for its convenience and discreet nature, making ... Read More
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Global Feminine Hygiene Wipes Supply, Demand and Key Producers, 2024-2030
... forecast period (2024-2030). The industry trend for Feminine Hygiene Wipes is characterized by a growing demand for natural, biodegradable, and eco-friendly products. Consumers are increasingly seeking wipes made from sustainable materials that are free from ... Read More
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Global Feminine Hygiene Wipes Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030
... in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period. Feminine Hygiene Wipes are disposable wipes specifically designed for intimate hygiene for women. ... Read More
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Menstrual Care in South Africa
... value performance of menstrual care, with rising costs ensuring that value growth was higher than volume growth. As a result, brands and retailers increasingly adapted to the demand for more affordable products. Dis-Chem Pharmacies, a ... Read More
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Feminine Hygiene Product Market Report: Trends, Forecast and Competitive Analysis to 2030
... tampon, panty liner, and menstrual cup markets. The global feminine hygiene product market is expected to grow with a CAGR of 5.8% from 2024 to 2030. The major drivers for this market are growing population ... Read More
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