Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Menstrual Care in Germany
... which are considered more eco-friendly and reusable. They are also becoming increasingly available in Germany and are of higher quality. Towels was the largest category within menstrual care in 2024, with sales stagnating in value ... Read More
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Retail Adult Incontinence in the Philippines
... corresponding rise in disposable incomes, which allowed local consumers to purchase a broader range of tissue and hygiene products, including those targeted at adult incontinence. However, it should be noted that the cost of retail ... Read More
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Menstrual Care in the US
... of decline. Despite this relief, ongoing anxiety was seen, and consumers remained price-sensitive amidst a cost-of-living crisis. Euromonitor International's Menstrual Care in USA report offers a comprehensive guide to the size and shape of the ... Read More
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Menstrual Care in Italy
... significantly influenced the overall category’s decline. Even though the performance of slim/thin/ultra-thin towels was also weak, these alternatives are proving more popular standard towels, especially among consumers with more active lifestyles, and slim/thin/ultra-thin towels acc... ... Read More
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Menstrual Care in Colombia
... which displayed positive growth. Other contributing factors include the increasing frequency of in-person workdays, which has driven demand for menstrual care products, alongside continuous improvements in absorbency, texture, and discretion, meeting the comfort and discreti... ... Read More
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Menstrual Care in the United Arab Emirates
... influenced consumers’ purchasing power, whilst also supporting stronger current value growth. Therefore, many local consumers have been increasingly turning to cost-effective solutions such as emerging private label lines and value brands. Despite... Euromonitor International's Menstrual ... Read More
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Dominican Republic: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in the Dominican Republic and describes the main market participants, growth and demand drivers, ... Read More
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Egypt: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Egypt and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Belarus: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Belarus and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Cuba: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Cuba and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Czech Republic: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in the Czech Republic and describes the main market participants, growth and demand drivers, ... Read More
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Cameroon: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Cameroon and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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CIS Countries: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in the CIS Countries and describes the main market participants, growth and demand drivers, ... Read More
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Argentina: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Argentina and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Bahrain: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Bahrain and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Armenia: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Armenia and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Mauritius: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Mauritius and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Latvia: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Latvia and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Malta: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Malta and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Middle East: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... a forecast for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in the Middle East and describes the main market participants, growth and ... Read More
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Botswana: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Botswana and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Burkina Faso: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Burkina Faso and describes the main market participants, growth and demand drivers, challenges, ... Read More
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Bosnia and Herzegovina: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Bosnia and Herzegovina and describes the main market participants, growth and demand drivers, ... Read More
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Benin: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Benin and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Belize: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Belize and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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