Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Menstrual Care in Norway
... cost hikes. Euromonitor International's Menstrual Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
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Menstrual Care in Ireland
... with smart period solutions like MAS Holdings’ period pain underwear gaining consumer interest. The Health Innovation Hub Ireland's Femtech initiative supports new products for menstrual health. Women in Ireland are more aware of hormonal health, ... Read More
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Menstrual Care in New Zealand
... remained stretched and many shoppers sought ways to reduce their expenses. As options for private label brands remained limited within menstrual care, consumers opted for larger pack sizes and bulk purchases. This shift was driven ... Read More
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Menstrual Care in Denmark
... consumers who are more environmentally conscious and seek longer-term cost savings. The rise of these sustainable options reflects broader consumer trends focusing on eco-friendliness and reusable products, posing a challenge to traditional menstrual care pro... ... Read More
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Menstrual Care in Canada
... longevity of absorbent products, it rebounded slightly in 2024 as supply chain pressures eased. Despite inflation keeping unit price growth elevated in 2023, this began to slow in 2024 as companies adjusted to consumer spending ... Read More
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Menstrual Care in Azerbaijan
... care products more frequently. Pantyliners remains the largest category and has a growing share of value brands, driving sales growth in 2024. Due to a decline in purchasing power, consumers are becoming more focused on ... Read More
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Menstrual Care in Argentina
... incomes, with the steep rise in inflation during Q1 2024 playing a pivotal role in the decrease in purchasing power, despite the increase in value sales. As prices rose, local consumers increasingly prioritised value when ... Read More
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Menstrual Care in Greece
... Gen Z and, to a lesser extent, millennials showing greater concern for sustainability and waste reduction. The pandemic played a significant role in accelerating this shift, as lockdowns allowed women more flexibility to experiment with ... Read More
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Menstrual Care in Saudi Arabia
... health-conscious consumers, while the introduction of innovative products such as organic tampons and disposable period pants has appealed to those seeking alternatives to traditional methods. Economic growth in Saudi Arabia has boosted disposable incomes, al... ... Read More
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Menstrual Care in Costa Rica
... towels. Whilst pantyliners are typically used for ovulation and daily flow, towels are essential for menstrual flow. The drop in demand for pantyliners is driven by several factors, including high inflation and the rise of ... Read More
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Menstrual Care in Dominican Republic
... ensures stable demand. In general, the most popular size is ten items, though in recent years, due to inflation, smaller packs containing eight items have become more popular, as consumers looked to cut down on ... Read More
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Menstrual Care in the Czech Republic
... books. While the worldwide trend is towards reducing the price of menstrual care products to a minimum, the VAT in the Czech Republic is currently at 21%, amongst the highest in the EU. Tesco and ... Read More
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Menstrual Care in Bolivia
... Menstrual care products are all imported into Bolivia and so there is a high dependence on dollars to enable import transactions. Standard towels with wings, the largest category within menstrual care, reported a slowdown in ... Read More
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Menstrual Care in Egypt
... viewed as a necessity rather than a luxury for many women. Additionally, menstrual towels remain relatively affordable compared to overall household incomes, meaning price increases have not significantly deterred purchases. Euromonitor International's Menstrual Care in ... Read More
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Menstrual Care in Peru
... more durable options to economise and reduce the average number of towels purchased. Falling purchasing power has led consumers to migrate to products such as night towels, which offer better performance and absorption, allowing them ... Read More
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Menstrual Care in Romania
... promotion through various media outlets playing a significant role. After a period of high inflation, unit prices increased at a slower pace in 2024, though Romanian consumers' budgets remained under pressure. As a result, many ... Read More
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Menstrual Care in Kenya
... production significantly contributed to growth, directly addressing affordability challenges previously faced by approximately 67% of women and girls who could not purchase menstrual products. Standard towels with wings proved particularly d... Euromonitor International's Menstrual Care ... Read More
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Menstrual Care in Vietnam
... efforts in high schools addressing early sexual precocity have also promoted awareness and adoption of appropriate products, supporting steady market expansion. Euromonitor International's Menstrual Care in Vietnam report offers a comprehensive guide to the size ... Read More
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Menstrual Care in the Netherlands
... decisions. Consumers increasingly sought affordability, gravitating towards private label options and promotions on branded products. This trend was particularly visible in supermarkets and drugstores, where competitive pricing strategies shaped buyin... Euromonitor International's Menstrual Care in ... Read More
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Menstrual Care in Hong Kong, China
... needs. Despite Hong Kong’s female population aged between 12-64 years declining by 1.5% in the last year of the review period, overall value and volume sales of menstrual care continued to rise in 2024. This ... Read More
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Menstrual Care in France
... purchasing menstrual care products. Despite these challenges, steady volume sales were supported by the size of the female population. Slim/thin/ultra-thin towels emerged as the largest segment in current value terms and also showed the most ... Read More
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Menstrual Care in the Philippines
... an increase in consumer mobility, including the return of women to their physical workplaces, which saw them refresh their sanitary protection products more frequently. Educational initiatives surrounding menstruation have also played a key role in ... Read More
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Menstrual Care in Bulgaria
... the growing population of women aged 15-24 years has supported sales development. Current value growth was largely determined by high prices, alongside rising quality and women’s requirements for better hygiene levels. Euromonitor International's Menstrual Care ... Read More
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Retail Adult Incontinence in the US
... with the highest value sales in 2024. Volume sales also increased in retail adult incontinence in the US in 2024, with growth in moderate/heavy adult incontinence continuing to outpace light adult incontinence, although the latter ... Read More
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Menstrual Care in Malaysia
... as brands engage in price competition to secure market share. Many local consumers stock up on sanitary products during online sales campaigns, taking advantage of discounts and bulk purchasing. Euromonitor International's Menstrual Care in Malaysia ... Read More
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