Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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United States Feminine Hygiene Market Summary, Competitive Analysis and Forecast, 2016-2025
... forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The feminine hygiene market consists of retail sales of ... Read More
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Feminine Hygiene Products Market by Nature (Disposable and Reusable), Product Type (Sanitary Pads, Tampons & Menstrual Cup, Panty Liners & Shields, Internal Cleansers & Sprays and Disposable Razors & Blades), and Distribution Channel (Supermarkets/Hypermarkets, Pharmacy, Online Stores, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030
... Online Stores, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030 The global feminine hygiene products market was valued at $38.9 billion in 2020, and is projected to reach $68.7 billion by 2030, registering a ... Read More
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Global Health & Hygiene Market (Personal Care, Consumer Tissue & Professional Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2021-2025)
... witnessing growth at a CAGR of 4.50%, over the period 2021-2025. Growth in the health & hygiene market has accrued due to increasing geriatric population, surging millennial spending, accelerating growth rates of infectious diseases across ... Read More
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Personal Hygiene Nonwovens
... of adult incontinence products. Additionally, product developments that improve key characteristics of end use products, such as improved performance, sustainability, and aesthetics will help increase market value. The report covers personal hygiene nonwovens demand by ... Read More
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