Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Feminine Hygiene Products Market in India 2022 - Industry Briefing
... used during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties. Good menstrual hygiene management (MHM) plays a fundamental role in enabling women, girls, ... Read More
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Global Feminine Hygiene Products Market 2022 - Industry Briefing
... during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties. Good menstrual hygiene management (MHM) plays a fundamental role in enabling women, girls, and ... Read More
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Feminine Hygiene Products Market in Middle East and Africa 2022 - Industry Briefing
... Products that are used during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties. Good menstrual hygiene management (MHM) plays a fundamental role in ... Read More
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Feminine Hygiene Products Market in Asia Pacific 2022 - Industry Briefing
... are used during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties. Good menstrual hygiene management (MHM) plays a fundamental role in enabling women, ... Read More
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Feminine Hygiene Products Market in China 2022 - Industry Briefing
... used during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties. Good menstrual hygiene management (MHM) plays a fundamental role in enabling women, girls, ... Read More
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India Sanitary Napkin,Pad, Tampon & Pantyliners Market Outlook, 2027-28
... India is experiencing a major growth in the Sanitary napkin sales. The continuous improvement of literacy rates, the enhancement of consumers’ safety, sanitary consciousness and extended lifespan, plus improvements in conditions in rural areas, have ... Read More
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India Sanitary Napkins Market Overview, 2022-28
... menstruation. A sanitary napkin contains four functional components, such as the fluid acquisition layer, the absorbent structure, distribution component, and liquid impervious membrane. These napkins are available in different shapes and sizes with varying capacities ... Read More
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India Tampons, Pantyliners, Menstrual Cup Market Overview, 2022-28
... cup market gives brief data about the consumption of products in Rural and Urban India, Sales Channel, region that has accepted these products highest and which are the untapped market. A tampon is a mass ... Read More
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Japan Sanitary Protection Market Forecast 2022-2028
... is fuelled by the increasing initiatives for free distribution and availability of female sanitary products, as well as improved education and understanding in Japanese society to address taboos related to menstruation. MARKET INSIGHTS Managerial positions ... Read More
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Turkey Sanitary Protection Market Forecast 2022-2028
... lifestyles drives market growth. MARKET INSIGHTS In Turkey, the overall demand for sanitary protection is expected to remain stable owing to the rising disposable income in the country, increase in cognizance level, and initiatives undertaken ... Read More
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United States Sanitary Protection Market Forecast 2022-2028
... and expanding omnichannel for brand success drive market growth. MARKET INSIGHTS In the United States, there has been a shift of consumers towards holistic care, which in turn results in lifestyle branding as well as ... Read More
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Philippines Sanitary Protection Market Forecast 2022-2028
... is fuelled by the trend of premiumization and population growth, as well as the improving economy of the Philippines. MARKET INSIGHTS The surging population, as well as the strengthening of the country’s economy, are set ... Read More
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South Africa Sanitary Protection Market Forecast 2022-2028
... is propelled by key factors, such as economic recovery, the adoption of pantyliners and standard towels with wings, and increasing product penetration in the country. MARKET INSIGHTS Feminine hygiene product manufacturers aim to fulfill the ... Read More
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Germany Sanitary Protection Market Forecast 2022-2028
... the free-of-cost distribution of female sanitary products in educational institutes. MARKET INSIGHTS In Germany, educational institutes and universities provide and distribute female sanitary products like sanitary pads and tampons free of cost to the students. ... Read More
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India Sanitary Protection Market Forecast 2022-2028
... growing investments in female hygiene & sanitation, product launches & developments, and favorable government initiatives. MARKET INSIGHTS In India, there have been considerable investments in feminine hygiene & sanitation. For instance, The Woman’s Company, a ... Read More
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Vietnam Sanitary Protection Market Forecast 2022-2028
... of comfortable sanitary protection products drive market growth in the country. MARKET INSIGHTS In Vietnam, there is a rising demand for sanitary protection products with value-added features like antibacterial properties, cooling, natural scent, freshening, superior ... Read More
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China Sanitary Protection Market Forecast 2022-2028
... about menstrual health & hygiene, the increasing demand for thin/ultra-thin towels, and the growing demand for premium lines. MARKET INSIGHTS In China, thin/ultra-thin towels have garnered immense popularity, given their lightness, protection effectiveness, and better ... Read More
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Indonesia Sanitary Protection Market Forecast 2022-2028
... the increasing product launches & developments by market players are the primary growth drivers. MARKET INSIGHTS In Indonesia, national & international, government, and private organizations are undertaking initiatives related to menstrual health & hygiene. For ... Read More
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Tampon Market Size, Share & Trends Report, 2022-2030
... dynamics of the industry. It provides an in-depth analysis of the market segments which include types, applications, and competitor analysis. The global Tampon market size is growing at a CAGR of 4.8% during the forecast ... Read More
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Period Care Market By Nature (Disposable, Reusable), By Type (Sanitary Pads, Tampons and Menstrual Cup, Panty liners and Shields, Period Underwear), By Distribution Channel (Department Store, Grocery Store, Convenience Store, Dollar Store, Retail Pharmacy, Supermarket, Online, Others), By Age Group (Upto 18 Years, 19-30 Years, 31-40 Years, 40 Years and above): Global Opportunity Analysis and Industry Forecast, 2021-2031
... Online, Others), By Age Group (Upto 18 Years, 19-30 Years, 31-40 Years, 40 Years and above): Global Opportunity Analysis and Industry Forecast, 2021-2031 The global period care products market was valued at $ 34,707.2 million ... Read More
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Global Feminine Hygiene Market Overview, 2022-2027
... cups. Various kinds of sanitary napkins/pads like with wings, great absorbents, thin pads, cotton-filled pads, scented pads, etc. can be seen in various types of supermarkets and even convenience store, thereby, further increasing its market ... Read More
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India Feminine Hygiene Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... forecast period (2022-2027). During the pandemic COVID-19, the people living in poverty faced barriers to obtaining menstrual hygiene supplies and related health services with the lockdown, rising costs, and economic uncertainty. During the initial lockdown ... Read More
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Reusable/Washable Hygiene Products Market (Product Type: Feminine Hygiene, Adult Incontinence, and Baby Diapers; and Insert Material Type: Cotton, Bamboo, Hemp, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031)
... Products Market – Scope of Report TMR’s report on the global reusable/washable hygiene products market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of ... Read More
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South America Feminine Hygiene Market Outlook, 2027
... concern for hygiene and also increase demand for feminine hygiene products. Thus, the feminine hygiene products market is experiencing varied trends across Brazil, Argentina, Chile, and Peru. Changing lifestyles, a spurt in the number of ... Read More
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Europe Feminine Hygiene Market Outlook, 2027
... The market is experiencing growth as consumers are more aware and have higher disposable income. Additionally, the demand for advanced feminine hygiene products such as tampons and panty liners is on the rise. The market ... Read More
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