Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Sanitary Protection in Uzbekistan
... This was backed up by strong fundamentals in an economy that has huge growth potential as the government’s liberalisation policies is leading to increased foreign investment and a diversifying economy, supported by a young population. ... Read More
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Sanitary Protection in Portugal
... The more frequent replacement of both tampons and towels, increasing use of pantyliners and the purchasing of more quality products all contributed to growth in the year. Moreover, inflationary pressures boosted value sales of sanitary ... Read More
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Sanitary Protection in Sweden
... line with the trend seen across Europe and indeed many other regions. As profit margins were squeezed, manufacturers were forced to increase prices, although this has been unpopular with consumers with retail volume sales declining ... Read More
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Sanitary Protection in Serbia
... well as supply disruptions, negatively impacted growth. The heightened inflation led to increasing price sensitivity and a degree of trading down and diminishing brand loyalty. Players responded by offering generous discounts, such as multipack offerings. ... Read More
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Sanitary Protection in Lithuania
... females need sanitary protection throughout the year and this provides a steady rate of sales growth. However, current value growth has made strong gains on the back of recent price increases. Pantyliners registered the highest ... Read More
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Sanitary Protection in Azerbaijan
... said, Azerbaijan’s proximity to both Ukraine and Russian has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan ... Read More
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Sanitary Protection in Georgia
... impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales and led to a degree of trading down. This benefitted emerging player is Carrefour, with its private label range, which appeals ... Read More
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Sanitary Protection in Guatemala
... the dominant product type – are considered a basic necessity among women who menstruate. With price hikes driven by inflationary pressures in 2022, retail volume has remained resilient, again due to the essential nature of ... Read More
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Sanitary Protection in Nigeria
... inflation in the overall economy limited consumer spending power, unit prices for sanitary protection products increased, impacting affordability. On the other hand, this rise in average unit prices saw current value growth increase. Strong depreciation ... Read More
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Sanitary Protection in North Macedonia
... a double-digit increase in current value sales in 2022, constant value sales fell. All the same, there a slight increase in volume sales, despite a declining population. This was due to larger numbers of women ... Read More
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Sanitary Protection in Estonia
... energy crisis leading to soaring inflation and dampening volume sales. The led to a degree of trading down. Euromonitor International's Sanitary Protection in Estonia report offers a comprehensive guide to the size and shape of ... Read More
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Sanitary Protection in Slovenia
... rising fuel prices, as well as supply disruptions, negatively impacted growth. The high inflation led to increasing price sensitivity and a degree of trading down and diminishing brand loyalty. Players responded by offering generous discounts, ... Read More
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Sanitary Protection in France
... by the menstruating population. The main downtrend of the category is granted by the decline of the population aged between 14 and 54 years old, decreasing slightly the consumer base. We also observe that the ... Read More
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Sanitary Protection in Latvia
... retail prices as manufacturers were unable to absorb soaring costs. With women going out more post-pandemic, sanitary protection was also more frequently used, with many consumers opting for more discrete products. Tampons showed the strongest ... Read More
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Sanitary Protection in Kazakhstan
... the local economy, its usual outflow to the global market through Russia was disrupted and its energy sector had to look for other alternatives. As a result, the economy did not reap as much benefits ... Read More
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Sanitary Protection in Greece
... to hikes. While this led to substantial retail value sales growth, consumer behaviour adapted. In response to the hikes, women started to look for better deals and discounts. As such, while consumers remained brand loyal, ... Read More
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Sanitary Protection in Hong Kong, China
... reached maturity in Hong Kong, allowing it to sustain a steady level of demand over the review period. Towels remained the most popular type of sanitary protection, as local consumers generally consider towels the most ... Read More
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Sanitary Protection in Kenya
... and online marketing to educate consumers. Meanwhile, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels together with panty ... Read More
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Sanitary Protection in Hungary
... Hungarian consumers showed greater interest in products for everyday use, eco-friendly variants and more convenient and comfortable products, all of which thus rose in popularity. Standard towels with wings suffered from the fact that its ... Read More
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Sanitary Protection in Bosnia and Herzegovina
... retail volume sales into decline. Overall, sanitary protection is a mature category, which is under pressure from a declining population and a shrinking consumer base for sanitary protection products. Pantyliners registered the highest current value ... Read More
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Sanitary Protection in Egypt
... the workforce and teenagers joining higher education is also increasing, boosting the demand for sanitary protection. As a result, the sales volume of sanitary protection products increased in 2022. However, this increase was slightly lower ... Read More
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Sanitary Protection in Costa Rica
... a period of four months in 2022 due to a shortage of plastic, which is used as a raw material when manufacturing tampons. Kimberly-Clark Costa Rica SA imports its products from Czech Republic whilst Essity ... Read More
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Sanitary Protection in India
... a result, sanitary protection has benefited overall, with more frequent use of towels by current users. The awareness related to the importance of menstrual hygiene is increasing in India. Consumers, particularly households in semi-urban and ... Read More
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Sanitary Protection in Belgium
... these consumers eventually move from sanitary protection to adult incontinence protection. Alternative contraceptive methods that suppress the menstrual cycle are also becoming more popular in Belgium. Therefore, the need for sanitary protection is decreasing, especially ... Read More
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Sanitary Protection in the Czech Republic
... protection products, especially higher-value products, in 2022, which led to current retail value sales increase. Meanwhile, standard towels faced strong competition from more sophisticated products and ecological variants, such as menstrual cups or pants. Slim/thin/ultra-thin ... Read More
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