Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Retail Adult Incontinence in Spain
... prevalence of incontinence issues. As the ageing population grows, the likelihood of experiencing adult incontinence rises, prompting greater demand for effective, discreet and reliable solutions. Concurrently, a series of ongoing awareness campaigns have played a ... Read More
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Menstrual Care in Spain
... growing preference for reusable menstrual products, as consumers increasingly consider environmental concerns, waste reduction objectives and skin health benefits. Younger consumers, in particular, have shown a marked inclination towards sustainable alternatives, with menstrual cups gaining ... Read More
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Menstrual Care in Taiwan
... consumers’ supressed purchasing power in light of these high prices. Overall, however, this shows a stabilising effect compared to the previous year, when value was higher, and volume was lower. Euromonitor International's Menstrual Care in ... Read More
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Retail Adult Incontinence in Taiwan
... attributed to the fact that Rx/reimbursement adult incontinence is not relevant in Taiwan, thus, retail is the only option, along with the fact that Taiwan has an ageing population. Meanwhile, light adult incontinence is the ... Read More
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Menstrual Care in Ukraine
... inflation and the rising cost of logistics. Meanwhile, volume sales continued to be impacted by the fact that large numbers of women aged 12-54 years fled following Russia's invasion of Ukraine, with many of them ... Read More
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2025 United Kingdom Feminine Hygiene Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS FEM1615 Read More
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2025 India Feminine Hygiene Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS FEM1615 Read More
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2025 Japan Feminine Hygiene Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS FEM1615 Read More
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2025 North America Feminine Hygiene Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS FEM1615 Read More
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2025 Germany Feminine Hygiene Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS FEM1615 Read More
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2025 Asia-Pacific Feminine Hygiene Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS FEM1615 Read More
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2025 China Feminine Hygiene Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS FEM1615 Read More
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2025 Europe Feminine Hygiene Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS FEM1615 Read More
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2025 United States Feminine Hygiene Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS FEM1615 Read More
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2025 Latin America Feminine Hygiene Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS FEM1615 Read More
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Menstrual Care in Sweden
... growth in 2024. Slim/thin/ultra-thin towels offer advantages in terms of comfort, fit and discreetness relative to the standard format. Euromonitor International's Menstrual Care in Sweden report offers a comprehensive guide to the size and shape ... Read More
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Menstrual Care in Pakistan
... by still high inflation. Towels remained the largest category within menstrual care, with demand rising due to their essential nature and strong brand penetration. Always (Procter & Gamble Pakistan) and Butterfly (Santex Products) remained the ... Read More
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Menstrual Care in Poland
... some consumers traded down in light of ongoing unit price rises, remaining on the lookout for price promotions and discounts. In 2024, slim/thin/ultra-thin towels with wings, the largest category in menstrual care, continued to see ... Read More
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Menstrual Care in Portugal
... label, manufacturers still account for a significant share of menstrual care compared to other categories, like toilet paper, where private label accounts for more than two-thirds of the market in terms of retail value. Given ... Read More
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Menstrual Care in Slovakia
... minimise exposure to chemical substances. Organic and dermatologically tested products, free from fragrances and harsh additives, gained traction among health-conscious consumers. While these premium products commanded higher... Euromonitor International's Menstrual Care in Slovakia report offers ... Read More
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Menstrual Care in Hungary
... Euromonitor International's Menstrual Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify ... Read More
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Menstrual Care in Thailand
... wings capturing the largest share and posting the most pronounced growth. These products’ success stems from their convenience, comfort and discreet design, attributes that resonate with a wide range of consumers. In... Euromonitor International's Menstrual ... Read More
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Menstrual Care in Georgia
... the country. Value sales, meanwhile, were boosted by the slight deprecation of the local currency as menstrual care products in Georgia are imported. This led to price increases, which contributed to the value growth in ... Read More
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Menstrual Care in Guatemala
... of menstrual care are also slowly gaining traction and this also dampened volume sales. This included menstrual cups and cloth towels. Euromonitor International's Menstrual Care in Guatemala report offers a comprehensive guide to the size ... Read More
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Non-Woven Adhesives Market Size, Share, and Outlook, 2025 Report- By Technology (Hot-melt, Others), By Type (Amorphous Poly Alpha Olefin (APAO), Styrenic Block Copolymers (SBC), Ethylene Vinyl Acetate (EVA)), By Application (Baby Care, Feminine Hygiene, Adult Incontinence, Medical, Others), 2021-2032
... Woven Adhesives market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain. The comprehensive market research report presents 12-year historic and forecast ... Read More
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