Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Global Personal Hygiene Market - 2023-2030
... and growing at a CAGR of XX% during the forecast period (2023-2030). Personal hygiene refers to the set of practices and habits individuals engage in to maintain cleanliness and grooming of their body and clothing ... Read More
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Sanitary Protection in Australia
... tampons, and pantyliners experienced continued retail volume decline in 2022. Alternative solutions such as menstrual cups, period underwear, and reusable pads have gained momentum, especially amongst younger generations, which tend to prioritise eco-friendly options. Euromonitor ... Read More
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Sanitary Protection in Germany
... of raw materials and production. In fact, the reopening of stores was met with record-breaking inflation in 2022. Nevertheless, marginal growth was also recorded in volume sales in this year, partly motivated by extra purchases ... Read More
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Global Hygiene Adhesives Market Size study&Forecast, byResin Type (Ethylene-vinyl acetate (EVA), Styrene-ethylene-butadiene-styrene (SEBS), Styrene-isoprene-styrene (SIS), Styrene-butadiene-styrene (SBS), Amorphous Poly-Alpha-Olefin (APAO),Pressure Sensitive Adhesive (PSA) and Other Resin Types) by Product Type (Woven and Non-woven), by Application (Baby and Infant Care, Feminine Hygiene, Adult Incontinence, Specific or Specialty Care, Medical Products and Other Applications )and Regional Analysis, 2022-2029
... (Baby and Infant Care, Feminine Hygiene, Adult Incontinence, Specific or Specialty Care, Medical Products and Other Applications )and Regional Analysis, 2022-2029 Global Hygiene Adhesives Market is valued at approximately USD2.3billion in 2021 and is anticipated ... Read More
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Indian Biodegradable Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... market to reach US$ 90.4 Million by 2028, exhibiting a growth rate (CAGR) of 33.6% during 2023-2028. Sanitary Napkin, also known as sanitary pad or menstrual pad is a thin or thick pad made up ... Read More
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Sanitary Protection in Cameroon
... protection during menstruation, whilst eliminating odour. The most common variant of anion sanitary towels is the standard towel with wings, such as Anytime anion, Always anion, Faytex anion and Hygienix anion. Upper and higher income ... Read More
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Sanitary Protection in Tunisia
... in the number of women in the workforce. This resulted in more women being willing and able financially to shift to disposable sanitary protection. The country’s young population has also supported growth in sales of ... Read More
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Sanitary Protection in Algeria
... options. Although volume consumption increased, it was at a slightly slower rate than in the previous year, 2021. However, 2022 was characterised by rising price-points due to surging inflation, which led to double-digit high current ... Read More
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Sanitary Protection in the United Arab Emirates
... pandemic, the category recorded double-digit current value growth in 2022 as a result of inflation, impacting all products. This scenario encouraged local consumers to switch to more affordable options, including private label with lower price ... Read More
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Biodegradable Superabsorbent Materials Market - By Product (Polyvinyl Alcohol, Polysaccharides, Polyitaconic Acid, Polypeptide), By Application (Baby Diapers, Adult Incontinence, Feminine Hygiene, Agriculture, Medical), By Region - Global Forecast to 2032
... is expected to grow considerably through 2032 owing to the surging demand for adult diapers and female hygiene products. Companies are working to secure and preserve their supply networks, ever since the COVID-19 pandemic caused ... Read More
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Sanitary Protection in Japan
... previous decade. This resulted in positive current value growth in 2022, and a full recovery to pre-pandemic value sales levels. Euromonitor International's Sanitary Protection in Japan report offers a comprehensive guide to the size and ... Read More
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Sanitary Protection in Norway
... and labour. This meant a noticeable increase in retail prices, which impacted household behaviour and led to a dip in volume sales, though there was still robust current value growth. As a result, private label ... Read More
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Sanitary Protection in Turkey
... of the Turkish Lira raised the cost of imported raw materials and goods raising overall supply chain costs. Despite the VAT reduction from 18% to 8% on all tissue and hygiene products in April 2022, ... Read More
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Sanitary Protection in Uruguay
... and the resurgence in outdoor activities. Although no hard COVID-19 restrictions were in place in Uruguay in 2022, many people voluntarily decided to continue avoiding crowded places, although fears were drastically reduced in attending restaurants ... Read More
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Sanitary Protection in Taiwan
... at home out of health concerns, leading to slightly increasing demand for reusable sanitary protection products. However, reusable products are so niche in Taiwan that they do not exert a major negative influence on sanitary ... Read More
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Sanitary Protection in Switzerland
... wipes. Moreover, major multinational companies used price reductions and promotional offers to generate more appeal for their products. Despite the significant increase in sales volume, overall value sales declined due to lower average unit prices. ... Read More
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Sanitary Protection in Uzbekistan
... This was backed up by strong fundamentals in an economy that has huge growth potential as the government’s liberalisation policies is leading to increased foreign investment and a diversifying economy, supported by a young population. ... Read More
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Sanitary Protection in Portugal
... The more frequent replacement of both tampons and towels, increasing use of pantyliners and the purchasing of more quality products all contributed to growth in the year. Moreover, inflationary pressures boosted value sales of sanitary ... Read More
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Sanitary Protection in Sweden
... line with the trend seen across Europe and indeed many other regions. As profit margins were squeezed, manufacturers were forced to increase prices, although this has been unpopular with consumers with retail volume sales declining ... Read More
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Sanitary Protection in Serbia
... well as supply disruptions, negatively impacted growth. The heightened inflation led to increasing price sensitivity and a degree of trading down and diminishing brand loyalty. Players responded by offering generous discounts, such as multipack offerings. ... Read More
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Sanitary Protection in Lithuania
... females need sanitary protection throughout the year and this provides a steady rate of sales growth. However, current value growth has made strong gains on the back of recent price increases. Pantyliners registered the highest ... Read More
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Sanitary Protection in Azerbaijan
... said, Azerbaijan’s proximity to both Ukraine and Russian has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan ... Read More
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Sanitary Protection in Georgia
... impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales and led to a degree of trading down. This benefitted emerging player is Carrefour, with its private label range, which appeals ... Read More
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Sanitary Protection in Guatemala
... the dominant product type – are considered a basic necessity among women who menstruate. With price hikes driven by inflationary pressures in 2022, retail volume has remained resilient, again due to the essential nature of ... Read More
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Sanitary Protection in Nigeria
... inflation in the overall economy limited consumer spending power, unit prices for sanitary protection products increased, impacting affordability. On the other hand, this rise in average unit prices saw current value growth increase. Strong depreciation ... Read More
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