Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Menstrual Care in China
... which heightened consumer uncertainty and led to a more cautious approach to everyday spending – resulting in a weakening of demand for many consumer goods – menstrual care products, as essential daily necessities, demonstrated greater ... Read More
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Menstrual Care in Nigeria
... traditional menstrual care with reusable pads, perceiving these to be impractical due to the time required for washing, or unhygienic. However, the decline in consumer purchasing power led to a decrease in sales volume of ... Read More
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Menstrual Care in Kazakhstan
... pressures and encouraged more aggressive discount promotions, both from leading manufacturers seeking to consolidate their positions and smaller players attempting to win over new consumers. With most Kazakhstanis remaining cautious in their spending habits following ... Read More
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Menstrual Care in Cameroon
... with sales fuelled by the growing popularity of multipacks containing a mix of standard towels, slim towels, and pantyliners. Softcare A+ continued to gain value share and strengthen its leading brand position in 2024, driven ... Read More
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Menstrual Care in Turkey
... terms of value size, with slim/thin/ultra-thin towels being notable in this context, while pantyliners also performed well. This reflects a shift in consumer preferences towards more modern and discreet products, while traditional options, such as ... Read More
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Menstrual Care in Bosnia and Herzegovina
... and private label products. The shrinking consumer base, due to migration and declining birth rates, limits both the current and future growth potential of the category. However, strong innovation and new product launches with value-... ... Read More
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Menstrual Care in Uruguay
... peso), supported the positive performance. Euromonitor International's Menstrual Care in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Menstrual Care in Morocco
... females aged 12 to 54 and increased use of contraception. Additionally, per-capita consumption of disposable sanitary towels in Morocco remains relatively low, compared to neighbouring markets such as Algeria and Tunisia. However, strong advertising and ... Read More
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Menstrual Care in Finland
... more stable conditions following a period of high inflation. Whilst inflation eased, prices still rose slightly, affecting sales. However, volume sales maintained relative stability, experiencing only marginal decline in 2024, highlighting the essential nature of ... Read More
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Menstrual Care in Uzbekistan
... population of women aged 12-54 years and increased consumer education, especially in regions where awareness and availability of female sanitary products have historically been limited. We can also factor in the ongoing development of pharmacies ... Read More
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Menstrual Care in Indonesia
... nappies/diapers/pants, due to a sluggish appetite for household products, economic fluctuations like deflation, and global economic conditions affecting exchange rates, supply chains, and raw material prices. Menstrual care in Indonesia was viewed as a high-growth ... Read More
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Menstrual Care in Serbia
... healthy value growth was supported by a degree of premiumisation. Euromonitor International's Menstrual Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Global Organic Sanitary Napkins Market 2025-2029
... sanitary napkins market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More
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Menstrual Care in Belgium
... in a smaller pool of menstruating women. This structural change has compounded ongoing issues within the category, leading to weaker demand across most segments. Euromonitor International's Menstrual Care in Belgium report offers a comprehensive guide ... Read More
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Retail Adult Incontinence in Spain
... prevalence of incontinence issues. As the ageing population grows, the likelihood of experiencing adult incontinence rises, prompting greater demand for effective, discreet and reliable solutions. Concurrently, a series of ongoing awareness campaigns have played a ... Read More
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Menstrual Care in Spain
... growing preference for reusable menstrual products, as consumers increasingly consider environmental concerns, waste reduction objectives and skin health benefits. Younger consumers, in particular, have shown a marked inclination towards sustainable alternatives, with menstrual cups gaining ... Read More
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Menstrual Care in Taiwan
... consumers’ supressed purchasing power in light of these high prices. Overall, however, this shows a stabilising effect compared to the previous year, when value was higher, and volume was lower. Euromonitor International's Menstrual Care in ... Read More
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Retail Adult Incontinence in Taiwan
... attributed to the fact that Rx/reimbursement adult incontinence is not relevant in Taiwan, thus, retail is the only option, along with the fact that Taiwan has an ageing population. Meanwhile, light adult incontinence is the ... Read More
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Menstrual Care in Ukraine
... inflation and the rising cost of logistics. Meanwhile, volume sales continued to be impacted by the fact that large numbers of women aged 12-54 years fled following Russia's invasion of Ukraine, with many of them ... Read More
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Menstrual Care in Sweden
... growth in 2024. Slim/thin/ultra-thin towels offer advantages in terms of comfort, fit and discreetness relative to the standard format. Euromonitor International's Menstrual Care in Sweden report offers a comprehensive guide to the size and shape ... Read More
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Menstrual Care in Pakistan
... by still high inflation. Towels remained the largest category within menstrual care, with demand rising due to their essential nature and strong brand penetration. Always (Procter & Gamble Pakistan) and Butterfly (Santex Products) remained the ... Read More
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Menstrual Care in Poland
... some consumers traded down in light of ongoing unit price rises, remaining on the lookout for price promotions and discounts. In 2024, slim/thin/ultra-thin towels with wings, the largest category in menstrual care, continued to see ... Read More
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Menstrual Care in Portugal
... label, manufacturers still account for a significant share of menstrual care compared to other categories, like toilet paper, where private label accounts for more than two-thirds of the market in terms of retail value. Given ... Read More
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Menstrual Care in Slovakia
... minimise exposure to chemical substances. Organic and dermatologically tested products, free from fragrances and harsh additives, gained traction among health-conscious consumers. While these premium products commanded higher... Euromonitor International's Menstrual Care in Slovakia report offers ... Read More
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Menstrual Care in Hungary
... Euromonitor International's Menstrual Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify ... Read More
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