Depilatories Market Research Reports & Industry Analysis

The depilatories industry is comprised of companies primarily concerned with the manufacturing, distribution, and retailing of hair removal products. Depilatories are considered cosmetic products used to remove unwanted hair on the surface of the skin, and typically come in cream, gel, aerosol, lotion, or powdered form. Depilatories are often considered more convenient and less expensive than having removal treatments at a salon or spa facility. The chemical properties in depilatories aide in the hair removal process by breaking down bonds in keratin that given hair its strength. When the hair is weakened in this manner, it either disintegrates or is distressed enough that it can be scraped or wiped away.

Depilatories have both positive and negative effects, even when used in the exact manner as directed. Typically, chemically depilatories are heralded as pain-free hair removal methods (versus, for example, waxing). Depilatories can also be utilized in the home by anyone as they do not require any advance training before application. They usually work quickly, and are easily available at various retail locations. Depilatory products also generally give different levels of strength as it applies to the hair removal process. Negative connotations of depilatory usage include an unpleasant odor, as well as messy applications of the depilatory substance. Though billed as “painless”, depilatories may irritate the skin, and their effectiveness is short-lived. The unwanted hair typically begins to grow again within two to five days time. Users with dark hair may also noticed “shadows” under the skin where they have use the depilatory, as depilatories only help in removing the part of the hair follicle that is above the epidermis.

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Depilatories Industry Research & Market Reports

  • Depilatories in Hungary

    ... always present the best value with smaller packs of four disposable razors sometimes having the best unit price. As such, consumers are becoming increasingly price-conscious and are carefully examining unit prices and comparing the cost ... Read More

  • Depilatories in Slovakia

    ... driven by rising prices of depilatories. Home IPL (intense pulsed light) alternatives have become widely accessible and comfortable to use at home, with consumers simply opting for long-lasting results. A lack of product innovation and ... Read More

  • Depilatories in the Netherlands

    ... in average unit prices spiked retail current value growth; however, this had a negative impact on retail volume sales development, as many consumers were more careful with their spending due to higher prices. This negative ... Read More

  • Depilatories in Norway

    ... premiumisation. Furthermore, the market is dominated by a few well-known brands and faces intense price pressure from low-cost stores like Normal and Europris. In 2023, value growth was primarily driven by inflation and rising unit ... Read More

  • Depilatories in Algeria

    ... to traditional home-made hair removal solutions such as sugaring and cire orientale (“Oriental wax”), which is prepared with sugar, honey and lemon. Nonetheless, a variety of factors ensured demand remained fairly resilient on the whole. ... Read More

  • Beauty and Personal Care in Norway

    ... the initial boom, it materialised as relatively modest compared to the significant gains witnessed during the pandemic. This trend translated into strong value sales performance across most categories in 2023. As a result, beauty and ... Read More

  • Depilatories in the Czech Republic

    ... the growing retail value of the category. Sales volumes of depilatories are being threatened by long-term competition from permanent or semi-salon, salon, and home hair removal. Towards the end of the review period, the rising ... Read More

  • Depilatories in China

    ... restrictions and increasing consumer awareness. The relaxation of pandemic restrictions allowed for more social activities and interactions. This led to an increased focus on personal appearance and grooming amongst Chinese consumers, including a growing interest ... Read More

  • Depilatories in Singapore

    ... year was women’s razors and blades, albeit with a modest growth rate in the low single digits. This growth is reflective of changing consumer preferences and behaviours regarding hair removal methods. In Singapore, a country ... Read More

  • Depilatories in Spain

    ... back into positive figures following a slump. Ultimately, consumers are seeking ways to recreate the “salon experience” at home, both in line with the trend for “affordable indulgence” and to mitigate their out-of-home spending (e.g., ... Read More

  • Depilatories in South Korea

    ... and blades continued to see robust double-digit growth in 2023, driven by increasing consumer awareness in this category. Brands have been successful in elevating preferences amongst female consumers, and have surpassed general-purpose depilatories by emphasising ... Read More

  • Depilatories in Ireland

    ... high inflation supported sales of depilatories, with consumers migrating from salon to at-home solutions. In addition, the increase in socialising and the return to the office further drove sales, as did the hotter summer weather. ... Read More

  • Depilatories in Bulgaria

    ... An increasing number of girls are starting to shave earlier in life than previously, which is providing a boost to category growth. Euromonitor International's Depilatories in Bulgaria report offers a comprehensive guide to the size ... Read More

  • Personal Hygiene Top 5 Emerging Markets Industry Guide 2019-2028

    ... to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights These countries contributed $16,283.8 million to the global personal hygiene ... Read More

  • Depilatories in Japan

    ... return to decline was seen in 2023. Depilatories has been affected by changing consumer behaviours. A positive factor for the category in 2023 was the reclassification of COVID-19, which brought people back outside their homes ... Read More

  • Depilatories in Canada

    ... by increases in the cost of living, including inflation and interest rate rises, prompting consumers to seek more economical alternatives. Healthy growth was observed in categories such as hair removers/bleaches and razors and blades, while ... Read More

  • Depilatories in Argentina

    ... Sales for depilatories is traditionally concentrated during the warmer months of October to March. However, during the review period, sales have begun to increase during the traditionally colder months, with temperatures being higher than usual. ... Read More

  • Depilatories in Colombia

    ... services, such as waxing and laser hair removal. Women’s razors and blades benefited strongly from this situation, representing a less expensive alternative solution, and saw growth in volume and value in 2023. Depilatories brands aimed ... Read More

  • Depilatories in Saudi Arabia

    ... women had to take a DIY approach to hair removal – sales of depilatories have been in long term decline. Laser hair removal is becoming the norm for many women in Saudi Arabia especially the ... Read More

  • Depilatories in Belgium

    ... to the same degree as other beauty and personal care categories. In razors and blades, there is regular innovation due to the heavy competition among brands. In 2023, Wilkinson Sword Intuition Complete Bikini launched offering ... Read More

  • Depilatories in Finland

    ... where the shift towards more sustainable options like the Geisha Shaver had been gaining traction. However, the economic climate caused a temporary slowdown in this area. Euromonitor International's Depilatories in Finland report offers a comprehensive ... Read More

  • Depilatories in New Zealand

    ... living for an average household in New Zealand increased by 7% over the 12 months up to September 2023, driven primarily by increases to interest payments and grocery food prices. The increase in living costs ... Read More

  • 2024 Global Forecast for Shaving soap and cream (2025-2030 Outlook)-Manufacturing & Markets Report

    ... accurate market statistics and forecasts on the market for over 40 countries. The product category is within the NAICS 32511 industry. Estimates on equipment or material sales (product shipments value) are published historically for 2017 ... Read More

  • 2024 Global Forecast for Depilatories (2025-2030 Outlook)-Manufacturing & Markets Report

    ... accurate market statistics and forecasts on the market for over 40 countries. The product category is within the NAICS 32511 industry. Estimates on equipment or material sales (product shipments value) are published historically for 2017 ... Read More

  • Men's Toiletries Market - By Product Type (Bath and Shower Products, Toothpaste/Toothbrush/Dental Floss, Skincare Products, Antiperspirant, Shaving Kit, Haircare Products, Others), By Price Category (High/Premium, Mid, Low), By Age Group, By Distribution Channel, Forecast 2024 - 2032

    ... - 2032 Global Men’s Toiletries Market will witness 5.7% CAGR between 2024 and 2032 due to the continuous launch of new products by leading companies. With the evolution of grooming standards and increased emphasis on ... Read More

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