Depilatories Market Research Reports & Industry Analysis

The depilatories industry is comprised of companies primarily concerned with the manufacturing, distribution, and retailing of hair removal products. Depilatories are considered cosmetic products used to remove unwanted hair on the surface of the skin, and typically come in cream, gel, aerosol, lotion, or powdered form. Depilatories are often considered more convenient and less expensive than having removal treatments at a salon or spa facility. The chemical properties in depilatories aide in the hair removal process by breaking down bonds in keratin that given hair its strength. When the hair is weakened in this manner, it either disintegrates or is distressed enough that it can be scraped or wiped away.

Depilatories have both positive and negative effects, even when used in the exact manner as directed. Typically, chemically depilatories are heralded as pain-free hair removal methods (versus, for example, waxing). Depilatories can also be utilized in the home by anyone as they do not require any advance training before application. They usually work quickly, and are easily available at various retail locations. Depilatory products also generally give different levels of strength as it applies to the hair removal process. Negative connotations of depilatory usage include an unpleasant odor, as well as messy applications of the depilatory substance. Though billed as “painless”, depilatories may irritate the skin, and their effectiveness is short-lived. The unwanted hair typically begins to grow again within two to five days time. Users with dark hair may also noticed “shadows” under the skin where they have use the depilatory, as depilatories only help in removing the part of the hair follicle that is above the epidermis.

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Depilatories Industry Research & Market Reports

  • Depilatories in Croatia

    ... of these ingredients is well-known for its soothing properties, which make products containing argan oil and/or aloe vera especially suitable for the many local consumers who have sensitive or easily irritated skin. Moreover, herbal ingredients ... Read More

  • Depilatories in Dominican Republic

    ... toll. Less essential products such as razors have been hard hit by this trend. This shift in consumer purchasing patterns has favoured low-price razor brands such as Bic and Top Care, which were active in ... Read More

  • Depilatories in Thailand

    ... Thais back to socialising and playing sports now that the fear of coronavirus has receded. This meant high demand for depilatories as consumers felt the need to keep on top of hair removal for the ... Read More

  • Depilatories in Switzerland

    ... only increase in retail volume terms and by far the fastest retail current value growth at the end of the review period. Women’s razors and blades benefited from innovation via new product launches and advertising. ... Read More

  • Depilatories in Sweden

    ... Swedish women, leading to a mature market with limited room for significant expansion. The preference for a hairless look has been the norm for a long time, driving consumers towards longer-lasting hair removal methods, which ... Read More

  • Depilatories in Bosnia and Herzegovina

    ... is the largest category within depilatories, but it was under pressure as consumers’ budgets were squeezed and many felt the need to cut back on beauty and personal care. Nonetheless, retail value sales was largely ... Read More

  • Depilatories in Bolivia

    ... a degree of trading down behaviour, with for instance women opting to buy men’s razors instead, which are often cheaper. Euromonitor International's Depilatories in Bolivia report offers a comprehensive guide to the size and shape ... Read More

  • Depilatories in Portugal

    ... addition, high inflation rates in 2022 and 2023 resulted in lower disposable income for Portuguese consumers. This saw some women leaving beauty salons for hair removal services, such as waxing and laser hair removal, favouring ... Read More

  • Depilatories in the Philippines

    ... such as those offered by health and beauty specialist retailers chain Watsons, rather than any real downturn in demand. With consumers returning to their busy pre-pandemic lifestyles, including an increase in social activities, volume sales ... Read More

  • Depilatories in Vietnam

    ... increasing availability of professional hair-removal treatments in spas, the demand for depilatories persists. These products offer a convenient and accessible solution for achieving a hair-free body, particularly in sensitive areas like the underarms and bikini ... Read More

  • Beauty and Personal Care in Slovakia

    ... somewhat resilient despite significant headwinds from the war in Ukraine, soaring commodity prices and supply chain disruptions. The negative economic outlook has been reflected in weaker consumer spending and purchasing power. Consumers avoided impulse purchases ... Read More

  • Depilatories in Hungary

    ... always present the best value with smaller packs of four disposable razors sometimes having the best unit price. As such, consumers are becoming increasingly price-conscious and are carefully examining unit prices and comparing the cost ... Read More

  • Depilatories in Slovakia

    ... driven by rising prices of depilatories. Home IPL (intense pulsed light) alternatives have become widely accessible and comfortable to use at home, with consumers simply opting for long-lasting results. A lack of product innovation and ... Read More

  • Depilatories in the Netherlands

    ... in average unit prices spiked retail current value growth; however, this had a negative impact on retail volume sales development, as many consumers were more careful with their spending due to higher prices. This negative ... Read More

  • Depilatories in Norway

    ... premiumisation. Furthermore, the market is dominated by a few well-known brands and faces intense price pressure from low-cost stores like Normal and Europris. In 2023, value growth was primarily driven by inflation and rising unit ... Read More

  • Depilatories in Algeria

    ... to traditional home-made hair removal solutions such as sugaring and cire orientale (“Oriental wax”), which is prepared with sugar, honey and lemon. Nonetheless, a variety of factors ensured demand remained fairly resilient on the whole. ... Read More

  • Beauty and Personal Care in Norway

    ... the initial boom, it materialised as relatively modest compared to the significant gains witnessed during the pandemic. This trend translated into strong value sales performance across most categories in 2023. As a result, beauty and ... Read More

  • Depilatories in the Czech Republic

    ... the growing retail value of the category. Sales volumes of depilatories are being threatened by long-term competition from permanent or semi-salon, salon, and home hair removal. Towards the end of the review period, the rising ... Read More

  • Depilatories in China

    ... restrictions and increasing consumer awareness. The relaxation of pandemic restrictions allowed for more social activities and interactions. This led to an increased focus on personal appearance and grooming amongst Chinese consumers, including a growing interest ... Read More

  • Depilatories in Singapore

    ... year was women’s razors and blades, albeit with a modest growth rate in the low single digits. This growth is reflective of changing consumer preferences and behaviours regarding hair removal methods. In Singapore, a country ... Read More

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  • Depilatories in Spain

    ... back into positive figures following a slump. Ultimately, consumers are seeking ways to recreate the “salon experience” at home, both in line with the trend for “affordable indulgence” and to mitigate their out-of-home spending (e.g., ... Read More

  • Depilatories in South Korea

    ... and blades continued to see robust double-digit growth in 2023, driven by increasing consumer awareness in this category. Brands have been successful in elevating preferences amongst female consumers, and have surpassed general-purpose depilatories by emphasising ... Read More

  • Depilatories in Ireland

    ... high inflation supported sales of depilatories, with consumers migrating from salon to at-home solutions. In addition, the increase in socialising and the return to the office further drove sales, as did the hotter summer weather. ... Read More

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