Depilatories Market Research Reports & Industry Analysis

The depilatories industry is comprised of companies primarily concerned with the manufacturing, distribution, and retailing of hair removal products. Depilatories are considered cosmetic products used to remove unwanted hair on the surface of the skin, and typically come in cream, gel, aerosol, lotion, or powdered form. Depilatories are often considered more convenient and less expensive than having removal treatments at a salon or spa facility. The chemical properties in depilatories aide in the hair removal process by breaking down bonds in keratin that given hair its strength. When the hair is weakened in this manner, it either disintegrates or is distressed enough that it can be scraped or wiped away.

Depilatories have both positive and negative effects, even when used in the exact manner as directed. Typically, chemically depilatories are heralded as pain-free hair removal methods (versus, for example, waxing). Depilatories can also be utilized in the home by anyone as they do not require any advance training before application. They usually work quickly, and are easily available at various retail locations. Depilatory products also generally give different levels of strength as it applies to the hair removal process. Negative connotations of depilatory usage include an unpleasant odor, as well as messy applications of the depilatory substance. Though billed as “painless”, depilatories may irritate the skin, and their effectiveness is short-lived. The unwanted hair typically begins to grow again within two to five days time. Users with dark hair may also noticed “shadows” under the skin where they have use the depilatory, as depilatories only help in removing the part of the hair follicle that is above the epidermis.

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Depilatories Industry Research & Market Reports

  • The United Arab Emirates Depilatories

    ... The category is dominated by hair removers/bleaches in the local market. One notable innovation in depilatories has been the introduction of hair removal creams tailored for sensitive skin. These products aim to alleviate the common ... Read More

  • France Depilatories

    ... decline, most notably the value declines in sales of women’s pre-shave, and hair removers/bleaches. These developments were mostly shaped by the state of the economic landscape, with France experiencing a spike in inflation that reached ... Read More

  • South Africa Depilatories

    ... depilatories are essential, as shaving is a vital step in their showering and grooming routines. Despite depilatories being an important category, some South Africans continued to seek the most affordable options at the end of ... Read More

  • Nigeria Depilatories

    ... some fluctuation due to the effects of the Coronavirus (COVID-19) pandemic and high inflationary pressure on prices, purchasing power and the cost-of-living. Towards the end of the review period the demand for depilatories in Nigeria ... Read More

  • United Kingdom Depilatories

    ... performance, although this was mostly driven by inflation and ongoing increases in manufacturing costs. Nevertheless, it remains the most affordable choice in depilatories despite the price increase, making it the most appealing format to a ... Read More

  • Romania Depilatories

    ... a few well-established brands. Farmex, Gillette Venus, Bic, and Veet held the leading positions in 2023, and together accounted for more than 60% of value sales; a share higher than in the previous year. In ... Read More

  • Poland Depilatories

    ... remote working back to the office environment served as an extra incentive for individuals to focus on their appearance. Moreover, despite a certain backlash, the social code encouraging hairless skin amongst women remains an important ... Read More

  • Uzbekistan Depilatories

    ... integral role in the daily beauty routines of local consumers. The enduring demand for women's razors and blades underscores its status as an indispensable product, resilient to the winds of change sweeping across the economic ... Read More

  • Kenya Depilatories

    ... methods have prompted a growing preference for safer alternatives – most notably, waxing and creams. Euromonitor International's Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Australia Depilatories

    ... skin care technology, featuring ingredients and vitamins that moisturise and prevent skin sensitivities. This interest in ingredients extends beyond skin care to other beauty and personal care categories, including depilatories, as an increasing number of ... Read More

  • US Depilatories

    ... and blades, while decline was seen for hair removers/bleaches. While the category posted a negative volume performance overall, it did witness a slowdown in its decline as price rises eased. After single-digit volume declines in ... Read More

  • Slovenia Depilatories

    ... to compensate for the lost time during the pandemic. Women’s razors and blades are in high demand as the cost of hair removal in beauty salons becomes too expensive for many locals in 2023. Hair ... Read More

  • North Macedonia Depilatories

    ... a declining population, dampened value sales. There was also a degree of trading down behaviour, with for instance women opting to buy men’s razors instead, which are often cheaper. That being said, home treatments remain ... Read More

  • Pakistan Depilatories

    ... categories. Pakistani women consumers have shown a strong preference for bleaches and cream-based hair removers over traditional razors, reflecting a cultural inclination towards non-invasive and convenient hair removal methods. The popularity of these products lies ... Read More

  • Indonesia Depilatories

    ... consumers prefer to seek out professional treatments, rather than resorting to at-home methods, which are perceived to be less effective and potentially even harmful to the skin. Beauty clinics offering laser hair removal, for example, ... Read More

  • Uruguay Depilatories

    ... and women’s razors and blades. However, it should be noted that this decline in demand applies only to legitimate retail sales of products distributed by official suppliers and that falling volume sales are due to ... Read More

  • Malaysia Depilatories

    ... its dominant lead in women’s razors and blades with its Gillette brand, which is synonymous with this type of product in the country. Procter & Gamble remains highly active in its advertising and promotional efforts ... Read More

  • Egypt Depilatories

    ... crucial in the context of fast-paced modern lifestyles. Perceptions of razors and blades have changed, with demand growing every year and the market expanding, which has made manufacturers respond and increase the variety of women’s ... Read More

  • Denmark Depilatories

    ... to socialise and enjoy activities outside the home, which lead to more consistent use of depilatories. Nevertheless, economic uncertainty brought about by higher inflation encouraged many consumers to rein in their spending wherever possible, and ... Read More

  • Georgia Depilatories

    ... of the war in Ukraine were mainly ironed out and shop shelves were restocked. Razors and blades continued to be the most popular format, and in particular disposable offerings, with little demand for reusable offerings, ... Read More

  • Serbia Depilatories

    ... removal products. However, this potential growth in volume was somewhat tempered by a preference among women for salon visits and professional hair removal services, which offer greater convenience and longer-lasting results. Euromonitor International's Depilatories in ... Read More

  • Costa Rica Depilatories

    ... the strong recovery in consumer confidence and purchasing power that accompanied rapidly falling inflation. However, buoyant demand was also supported by the resumption of pre-pandemic routines, in that many women became inclined to use these ... Read More

  • Kazakhstan Depilatories

    ... stabilisation reflects a recalibration of the market. Euromonitor International's Depilatories in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More

  • Estonia Depilatories

    ... the warm weather in 2023 driving higher sales, with a significant and stand out performance for hair remover/bleach. Veet was the major player in the bleaches and hair removal category in, with the increase in ... Read More

  • Lithuania Depilatories

    ... the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change. Product coverage: ... Read More

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