Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • Deodorants in Dominican Republic

    ... with retail volume sales continuing to rise in 2023. The category has a wide variety of brands and formats, many of them perceived as affordable by a large part of the population. Consumers are willing ... Read More

  • Deodorants in Greece

    ... due to a changing climate and higher inbound tourism levels, post-pandemic. Euromonitor International's Deodorants in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More

  • Deodorants in Sweden

    ... and personal care product, often purchased routinely during grocery shopping trips. This routine behaviour contributes to a sense of commoditisation within the category. A previously observed trend of consumers shifting from mass-market grocery brands to ... Read More

  • Deodorants in Bolivia

    ... sales. As such, consumers increasingly looked to buy illicit supplies of deodorants, which are widely available through traditional channels such as small local grocers and outdoor markets. This impacted brands from multinationals such as Unilever, ... Read More

  • Personal Hygiene in India

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Indian Personal Hygiene market recorded revenues of $4,353.6 million in 2023, representing a compound annual growth rate (CAGR) of ... Read More

  • Personal Hygiene in Italy

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Italian Personal Hygiene market recorded revenues of $1,541.3 million in 2023, representing a compound annual ... Read More

  • Personal Hygiene in Australia

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Australian Personal Hygiene market recorded revenues of $1,036.6 million in 2023, representing a compound annual growth rate (CAGR) of ... Read More

  • Personal Hygiene in Japan

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Japanese Personal Hygiene market recorded revenues of $2,395.9 million in 2023, representing a compound annual growth rate (CAGR) of ... Read More

  • Personal Hygiene in Singapore

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Singaporean Personal Hygiene market recorded revenues of $192.6 million in 2023, representing a compound annual growth rate (CAGR) of ... Read More

  • Personal Hygiene in Turkey

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Turkish Personal Hygiene market recorded revenues of $164.2 million in 2023, representing a compound annual ... Read More

  • Global Personal Hygiene

    ... key financial metrics and analysis of competitive pressures within the market. Key Highlights The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists ... Read More

  • Personal Hygiene in Mexico

    ... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Mexican Personal Hygiene market recorded revenues of $1,603.4 million in 2023, representing a compound annual growth rate ... Read More

  • Personal Hygiene in Switzerland

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The Swiss Personal Hygiene market recorded revenues of $332.4 million in 2023, representing a compound annual ... Read More

  • Deodorants in Portugal

    ... growth opportunities in 2023. However, long-term trends encouraged sales. Portuguese consumers are increasingly adopting healthier lifestyles. As part of this trend, a rising number of adults have been practicing a sport on a more regular ... Read More

  • Beauty and Personal Care in Slovakia

    ... somewhat resilient despite significant headwinds from the war in Ukraine, soaring commodity prices and supply chain disruptions. The negative economic outlook has been reflected in weaker consumer spending and purchasing power. Consumers avoided impulse purchases ... Read More

  • Deodorants in Norway

    ... This can be attributed to several factors. Firstly, Norwegians generally prefer a minimalist approach to personal care products, including deodorants, favouring moderate application, or opting out entirely in non-social situations. Secondly, the growing popularity of ... Read More

  • Deodorants in Algeria

    ... and erode purchasing power in Algeria. However, the category’s exposure to the cost-of-living crisis was mitigated by the fact that these products are relatively inexpensive and widely seen as a basic necessity due to the ... Read More

  • Deodorants in the Czech Republic

    ... sticks is amongst the most mature categories in deodorants, offering convenience and ease of use in a portable format. As a result of its maturity, the category offers rather limited growth potential. In fact, volume ... Read More

  • Deodorants in the Netherlands

    ... category recovered from the downturn caused by the Coronavirus (COVID-19) crisis. However, retail current value sales saw double-digit growth in 2023, which was much higher than the positive rebounds in 2021 and 2022, following the ... Read More

  • Deodorants in Vietnam

    ... of deodorants to combat body odour became more frequent. In addition, the weather and climate in Vietnam involves high temperatures and high humidity, making deodorants almost necessary from most people to remain fresh and comfortable ... Read More

  • Beauty and Personal Care in Norway

    ... the initial boom, it materialised as relatively modest compared to the significant gains witnessed during the pandemic. This trend translated into strong value sales performance across most categories in 2023. As a result, beauty and ... Read More

  • Deodorants in the Philippines

    ... Dry deodorant serums gained greater attention, due to their ability to dry easily and offer additional properties that claimed to reduce darker patches of skin. Many leading brands, such as Dove and Vaseline also offered ... Read More

  • Deodorants in Slovakia

    ... creams, which saw only marginal growth. In 2023, volume sales of deodorants are still below pre-pandemic levels, with lower consumer purchasing power limiting recovery in the category overall. Euromonitor International's Deodorants in Slovakia report offers ... Read More

  • Deodorants in Hungary

    ... Rossmann’s Isana private label line of deodorant sprays, and each product can be refilled up to five times, thus promoting the retailer’s environmental credentials and supporting the growth of its private label sales. Since their ... Read More

  • Deodorants in China

    ... Nivea (Beiersdorf) and Unilever continued to face sluggish performances, largely influenced by overall category trends. The primary reason for the lacklustre growth remained consumers’ limited awareness of relevant products, and the absence of an established ... Read More

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