Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • United States Cosmetics Market Report by Product Types (Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, and Others), Gender (Men, Women, and Unisex), Distribution Channel (Supermarkets/hypermarkets, Specialty Store, Pharmacies, Online Sales, and Others), and Company Analysis 2024-2032

    ... Pharmacies, Online Sales, and Others), and Company Analysis 2024-2032 United States Cosmetics Market size is expected to be approximately US$ 142.79 Billion by 2032. The CAGR for the market from 2024 to 2032 is 4.80%. ... Read More

  • Australia Deodorants

    ... consumers are building collections of different deodorants tailored to specific situations or needs, such as work, exercise, or special events. For example, individuals with active lifestyles or demanding schedules seek extended odour protection, and thus ... Read More

  • Pakistan Deodorants

    ... and unit prices. This trend reflects consumers' preference for convenient and easy-to-use deodorant formats. The affordability and accessibility of sprays contribute to their popularity among Pakistani consumers, shaping purchasing patterns within the category. Deodorant sticks ... Read More

  • North Macedonia Deodorants

    ... sprays continued to account for most value sales and also registered the highest volume growth. An emerging product was deodorants sticks, which are appreciated for their compact size and are also for being more environmentally-friendly ... Read More

  • Indonesia Deodorants

    ... usage of such products could lead to irritation and inflammation of the underarms, resulting in skin discoloration, with the result that many people were reluctant to use them. Euromonitor International's Deodorants in Indonesia report offers ... Read More

  • Uruguay Deodorants

    ... the main reason for declining demand for deodorants is the rampant cross-border trade in these products. Specifically, many consumers in Uruguay across the border into Argentina to buy deodorants, among a wide range of fmcg, ... Read More

  • Slovenia Deodorants

    ... COVID-19 pandemic, which took away some of their most important years of late adolescence. Many companies began to demand workforces should return to the offices, moving away from remote work. The category also profited from ... Read More

  • Ecuador Deodorants

    ... make ends meet despite working full-time. While the country’s official unemployment rate is relatively low at just 5.2%, the significant numbers of underemployed and underpaid people living in the country remains a major problem. The ... Read More

  • Estonia Deodorants

    ... their social and professional lives and participating in activities such as sport. The 2020 pandemic lockdowns negatively impacted deodorants, as people spent significant amounts of time at home, and there was less demand for deodorants. ... Read More

  • Latvia Deodorants

    ... both healthy constant value and volume growth. With society fully opened up and lifestyles back to normality, volume sales reached a new high in 2023. Price inflation fell in 2023 adding further momentum to consumption, ... Read More

  • Costa Rica Deodorants

    ... which is made with activated charcoal and positioned as having superior antiperspirant and odour control efficacy. Similarly, Dove Uniform Tone attracted growing attention with the claim that it can restore the natural tone of underarm ... Read More

  • Lithuania Deodorants

    ... clean scent. While deodorant roll-ons and sprays remained popular in 2023, sticks also constituted a sizeable part of sales and were the strongest-performing category. Many consumers also prefer roll-ons and sticks over deodorant sprays, which ... Read More

  • Egypt Deodorants

    ... increases in its prices. Indeed, prices increased by more than 40% in 2023 due to the devaluation of the Egyptian pound in December 2022 and the unstable economic situation, as inflation skyrocketed. The increased prices ... Read More

  • Georgia Deodorants

    ... which actually saw volume sales increase. Consumers perceive roll-ons as lasting significantly longer and so represent better value for money. That being said, sprays were still the most popular format. Euromonitor International's Deodorants in Georgia ... Read More

  • Kazakhstan Deodorants

    ... contributed to this rise. Despite significant inflation leading to higher retail prices, deodorants are considered indispensable for daily hygiene. Deodorant awareness has also expanded, with the target audience now encompassing not just teenagers but also ... Read More

  • Serbia Deodorants

    ... to roll-ons, creams, or sticks. Despite the pronounced price growth, Serbian consumers exhibited a steadfast loyalty to preferred deodorant brands, prioritising efficacy over price considerations. Moreover, consumers seized opportunities to purchase their favoured deodorants durin... ... Read More

  • Denmark Deodorants

    ... to drive price increases with retail volume sales much lower than that seen in value sales. Consumers are still feeling the pressure from higher interest rates and energy costs resulting in lower discretionary income. The ... Read More

  • Malaysia Deodorants

    ... of deodorant sprays have been repositioning their products as body sprays, presenting them as a more affordable alternative to fragrances. The market saw a constant stream of new launches in this mould towards the end ... Read More

  • Spotlight on Asia Health and Beauty Consumers

    ... patterns of health and beauty consumers in the region. It will compare Asia Pacific consumers with the global average and analyse variances between different markets in the region. Actionable insights tailored for various business roles ... Read More

  • Deodorants in Ukraine

    ... 2023, the deodorants performance was also boosted by the growing interest of women in participating in sports. The diverse range of sporting activities and the desire for a healthy lifestyle have played a significant role ... Read More

  • India Beauty and Personal Care Products Market, By Type (Conventional, Organic); By Product Type (Baby & Child-specific Products, Bath & Shower, Color Cosmetics, Fragrance, Hair Care, Men’s Grooming, Oral Care, Skin Care, Sun Care, Others (including Deodorants, Depilatories)); By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030

    ... (including Deodorants, Depilatories)); By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 India Beauty and Personal Care ... Read More

  • Deodorants in Turkey

    ... boosted deodorant sales in Turkey. This trend mirrors the strong performance of adult sun care products that benefit from favourable weather conditions. Euromonitor International's Deodorants in Turkey report offers a comprehensive guide to the size ... Read More

  • Deodorants in Guatemala

    ... premium presence being insignificant. Over 2022 and 2023 prices rose rapidly, leading consumers to seek out lower-cost options. This benefitted sales of deodorant sticks thanks to their affordability and the fact that they tend to ... Read More

  • Deodorants in Chile

    ... compared with most other personal care categories. In Chilean culture, deodorant is deemed an essential product for personal hygiene, and even amidst economic challenges consumers prioritised its purchase. Despite facing declining demand during the pandemic ... Read More

  • Deodorants in Azerbaijan

    ... a hot summer also contributed to demand. Euromonitor International's Deodorants in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More

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