Deodorant Market Research Reports & Industry Analysis
Deodorant Industry Research & Market Reports
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Estonia Deodorants
... their social and professional lives and participating in activities such as sport. The 2020 pandemic lockdowns negatively impacted deodorants, as people spent significant amounts of time at home, and there was less demand for deodorants. ... Read More
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Latvia Deodorants
... both healthy constant value and volume growth. With society fully opened up and lifestyles back to normality, volume sales reached a new high in 2023. Price inflation fell in 2023 adding further momentum to consumption, ... Read More
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Costa Rica Deodorants
... which is made with activated charcoal and positioned as having superior antiperspirant and odour control efficacy. Similarly, Dove Uniform Tone attracted growing attention with the claim that it can restore the natural tone of underarm ... Read More
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Lithuania Deodorants
... clean scent. While deodorant roll-ons and sprays remained popular in 2023, sticks also constituted a sizeable part of sales and were the strongest-performing category. Many consumers also prefer roll-ons and sticks over deodorant sprays, which ... Read More
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Egypt Deodorants
... increases in its prices. Indeed, prices increased by more than 40% in 2023 due to the devaluation of the Egyptian pound in December 2022 and the unstable economic situation, as inflation skyrocketed. The increased prices ... Read More
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Georgia Deodorants
... which actually saw volume sales increase. Consumers perceive roll-ons as lasting significantly longer and so represent better value for money. That being said, sprays were still the most popular format. Euromonitor International's Deodorants in Georgia ... Read More
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Serbia Deodorants
... to roll-ons, creams, or sticks. Despite the pronounced price growth, Serbian consumers exhibited a steadfast loyalty to preferred deodorant brands, prioritising efficacy over price considerations. Moreover, consumers seized opportunities to purchase their favoured deodorants durin... ... Read More
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Denmark Deodorants
... to drive price increases with retail volume sales much lower than that seen in value sales. Consumers are still feeling the pressure from higher interest rates and energy costs resulting in lower discretionary income. The ... Read More
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Malaysia Deodorants
... of deodorant sprays have been repositioning their products as body sprays, presenting them as a more affordable alternative to fragrances. The market saw a constant stream of new launches in this mould towards the end ... Read More
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Kazakhstan Deodorants
... contributed to this rise. Despite significant inflation leading to higher retail prices, deodorants are considered indispensable for daily hygiene. Deodorant awareness has also expanded, with the target audience now encompassing not just teenagers but also ... Read More
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Spotlight on Asia Health and Beauty Consumers
... patterns of health and beauty consumers in the region. It will compare Asia Pacific consumers with the global average and analyse variances between different markets in the region. Actionable insights tailored for various business roles ... Read More
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Deodorants in Ukraine
... 2023, the deodorants performance was also boosted by the growing interest of women in participating in sports. The diverse range of sporting activities and the desire for a healthy lifestyle have played a significant role ... Read More
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India Beauty and Personal Care Products Market, By Type (Conventional, Organic); By Product Type (Baby & Child-specific Products, Bath & Shower, Color Cosmetics, Fragrance, Hair Care, Men’s Grooming, Oral Care, Skin Care, Sun Care, Others (including Deodorants, Depilatories)); By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... (including Deodorants, Depilatories)); By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 India Beauty and Personal Care ... Read More
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Deodorants in Turkey
... boosted deodorant sales in Turkey. This trend mirrors the strong performance of adult sun care products that benefit from favourable weather conditions. Euromonitor International's Deodorants in Turkey report offers a comprehensive guide to the size ... Read More
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Deodorants in Guatemala
... premium presence being insignificant. Over 2022 and 2023 prices rose rapidly, leading consumers to seek out lower-cost options. This benefitted sales of deodorant sticks thanks to their affordability and the fact that they tend to ... Read More
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Deodorants in Chile
... compared with most other personal care categories. In Chilean culture, deodorant is deemed an essential product for personal hygiene, and even amidst economic challenges consumers prioritised its purchase. Despite facing declining demand during the pandemic ... Read More
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Deodorants in Azerbaijan
... a hot summer also contributed to demand. Euromonitor International's Deodorants in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Deodorants in Israel
... in the final year of the review period. Unilever increased its prices in November 2022, and was met with a considerable backlash. While small retailers were forced to accept these price rises, larger retailers did ... Read More
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Deodorants in Taiwan
... personal care product, with a variety of options available in the market. Consumers in Taiwan are becoming increasingly aware of the importance of personal hygiene and seek deodorants that provide long-lasting protection against sweat and ... Read More
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Deodorants in Thailand
... with local consumers once again becoming active outside of the home, going to offices and schools, socialising, and participating in fitness and sports activities. Increased concern with personal hygiene has also been driving strong growth ... Read More
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Deodorants in Bosnia and Herzegovina
... and deodorant wipes. In the face of higher costs of living, many consumers cut back on unnecessary purchases of deodorants to accommodate budgets. Consumers also responded by trading down to more economically-priced deodorants. In current ... Read More
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Deodorants in Peru
... with effects from the El Niño phenomenon which brought intense heat waves in different regions. Ultimately, these high temperatures, together with strong humidity in some regions of the country, make it increasingly necessary for Peruvian ... Read More
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Deodorants in Croatia
... local consumers. Put simply, deodorant sprays are seen as the most convenient and effective option by the vast majority of consumers, while strong competition among the category’s leading brands ensures that unit price growth has ... Read More
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Deodorants in Switzerland
... increase. The hot and long summer contributed strongly to the positive performance in retail volume terms. Deodorant sprays registered the highest retail volume and value growth in 2023, partly because it is perceived as a ... Read More
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Deodorants in Dominican Republic
... with retail volume sales continuing to rise in 2023. The category has a wide variety of brands and formats, many of them perceived as affordable by a large part of the population. Consumers are willing ... Read More
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