Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • Beauty and Personal Care in Austria

    ... most types of beauty and personal care, in particular for products that suffered due to the pandemic. These included colour cosmetics, fragrances, sun care, deodorants and men’s grooming. As COVID-19 regulations were relaxed and the ... Read More

  • Deodorants in Austria

    ... As COVID-19 regulations were relaxed as the threat of the pandemic slowly eased during 2022, the demand for deodorants increased. Consumers returned to the workplace and social events, which stimulated the need to use deodorants. ... Read More

  • Deodorants in Mexico

    ... a brand that has found success by focusing on the potential of its deodorant sprays to make men more attractive to women, with sensuality and dating the main themes of its marketing. However, Axe turned ... Read More

  • Deodorants in Cameroon

    ... season lasting for around six months. Sweating is thus inevitable. Cameroonians are constantly looking for ways and means to combat sweating due to the hot tropical climate. Deodorants are one of the products most Cameroonians ... Read More

  • Deodorants in Australia

    ... largely driven by lifestyles and the local environment. According to Euromonitor International’s Product Claims and Positioning tracking system, No Alcohol, Natural, No Aluminium, No Parabens and Sensitive Skin were the most commonly-used claims in deodorants ... Read More

  • Deodorants in Hong Kong, China

    ... in 2022. This is largely due to the perception among local consumers that deodorant sprays are more effective and long-lasting than other formats such as roll-ons, sticks and cream. The convenience of spray deodorants, which ... Read More

  • Global Car Interior Deodorant Market Growth 2023-2029

    ... CAGR of % from 2023 to 2029. United States market for Car Interior Deodorant is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 ... Read More

  • Deodorants in the US

    ... capacities and allowed face-to-face interactions to regain normality, contributing to greater deodorant usage and sales in 2022 than had been seen in 2021. The need and desire for odour and sweat control may have dwindled ... Read More

  • The World Market for Personal Deodorants and Antiperspirants: A 2024 Global Trade Perspective

    ... antiperspirants. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor Philip M. ... Read More

  • Deodorants in Slovenia

    ... range of offerings. However, roll-ons are increasingly winning shelf space in stores, as consumers consider them to be more discrete and also better for the environment. Roll-ons that claim not to leave stains on clothes ... Read More

  • Deodorants in Pakistan

    ... partly caused by the energy crisis stemming from the war in Ukraine, led to a dismal economic picture. In addition, catastrophic floods left hundreds of thousands in need of emergency aid. However, despite the difficult ... Read More

  • Deodorants in North Macedonia

    ... a decline in deodorants sales across all product ranges. This decline can be attributed to moderately decreasing consumer demand, as individuals either reduce their purchases of deodorants or shift their preferences towards fragrances. As consumers ... Read More

  • Deodorants in Uzbekistan

    ... slump, as are the supply chain disruptions seen over this time. Indeed, following the pandemic, in 2022, a number of international companies continued to face challenges with transport and logistics, due to ongoing geopolitical conflict. ... Read More

  • Global Deodorants Market Research Report 2023(Status and Outlook)

    ... areas of the body. A subgroup of deodorants, antiperspirants, affect odor as well as prevent sweating by affecting sweat glands. Deodorants is a matured market in developed regions such as the US and Europe. In ... Read More

  • Global Male Toiletries Market Research Report 2023(Status and Outlook)

    ... appearance and spend significantly on their grooming, clothes and beauty treatments. The market is further analysed on the basis of products with deodorants as the most popular segment. The Global Male Toiletries Market Size was ... Read More

  • Global Organic and Herbal Deodorants Market Research Report 2023(Status and Outlook)

    ... of chemical pesticides and fertilizers) applied to the body to control body odor, which is caused due to the bacterial breakdown of perspiration in warm parts of the body such as armpits, feet, and other ... Read More

  • Deodorants in Uruguay

    ... at cheaper prices in Argentina. In fact, the price differential between the two countries is 253% in deodorants, based on data from the Border Price Indicator (IPF) prepared by the Economic Observatory of the UCU ... Read More

  • Deodorants in Serbia

    ... growth in 2022. Serbians generally prefer deodorants that offer a longer-lasting effect. Furthermore, producers are introducing innovation in antiperspirants more frequently than in deodorants. Euromonitor International's Deodorants in Serbia report offers a comprehensive guide to ... Read More

  • Deodorants in Tunisia

    ... case for deodorant sprays, which are often selected as less expensive alternatives to purchasing a fragrance. Euromonitor International's Deodorants in Tunisia report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Deodorants in Lithuania

    ... for deodorants as consumers worried less about their body odour due to spending extended time at home in isolation. In 2021, the lockdown was in the first months of the year, but then social conditions ... Read More

  • Deodorants in Egypt

    ... like to change it. However, in 2022, lower-income consumers who were facing financial difficulties were strongly motivated to look for a less expensive alternative. Moreover, consumers looking to economise can also replace deodorants with natural ... Read More

  • Deodorants in South Africa

    ... they prioritised spending on essentials, including food, electricity, rent or mortgage payments, as well as transport. Everything else could be deemed as non-essential. Those who did continue to purchase sought out discounts and promotions when ... Read More

  • Deodorants in Latvia

    ... registered both healthy constant value and volume growth. With society fully opened up, and people out and about again, deodorants were again in demand. Euromonitor International's Deodorants in Latvia report offers a comprehensive guide to ... Read More

  • Deodorants in the United Arab Emirates

    ... Advertising campaigns in local and regional media which highlight the advantages of aluminium-free products are also contributing to this trend. In addition, local consumers are now opting for deodorants instead of antiperspirants. The clean beauty ... Read More

  • Deodorants in Kazakhstan

    ... spending more time outside the home and in the company of other people. High awareness of deodorants has helped expand the target audience from teenagers to people aged 55 and over. However, rampant inflation in ... Read More

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