In the U.S., BNPL Transactions are Projected to Skyrocket Over EUR 130 Billion by 2026: According to the New yStats.com Report.
The Technological Evolution of B2C E-Commerce in the United State
The B2C E-Commerce landscape in the United States is in the midst of a revolutionary transformation, fueled by technological breakthroughs and shifting consumer habits. Driven by advancements in AI, AR, and blockchain, retail E-Commerce sales are poised to surpass EUR 1.5 trillion by 2027, largely influenced by the U.S. market's global prominene.
Technological innovations are not only enhancing the online shopping experience but also reshaping how consumers engage with brands and make purchasing decisions. Furthermore, companies are increasingly adopting eco-friendly practices, thereby bolstering consumer trust and shaping market norms. Amazon remains a dominant force in the B2C E-Commerce arena, projected to achieve triple-digit EUR billion sales by 2025.
The Evolving Landscape of Online Payments and Embedded Finance
The payment landscape is undergoing a significant transformation with the rise of embedded finance, expected to witness double-digit growth in EUR by 2026 according to the recent yStats.com report. Amidst this evolution, traditional payment methods such as credit and debit cards are experiencing robust growth alongside newer platforms like PayPal, reflecting enduring consumer preferences despite the influx of cutting-edge technologies.
Moreover, smartphone payments are gaining traction, with over half of U.S. shoppers utilizing devices for in-store transactions, particularly via Apple Pay or Google Pay. The burgeoning trend of BNPL transactions is also on the rise, with transaction values projected to exceed EUR 130 billion by 2026. Notably, Gen Z and Millennials are at the forefront of BNPL adoption, signalling a significant shifts in payment preferences among younger demographic.
1. Key Takeaways
2. Management Summary
3. E-Commerce Market
3.1 B2C E-Commerce Market Overview
B2C E-Commerce Market Trends, April 2024 (1 of 2)
B2C E-Commerce Market Trends, April 2024 (2 of 2)
Retail Marketplace E-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, 2023e-2027f
B2C E-Commerce Sales Value Compared to Other Countries/Regions, in USD trillion, 2025f
Embedded Business-to-Business Payment Revenue, in USD billion, 2021 & 2026f
Revenues via Different Embedded Finance Segments, in USD billion, 2021 & 2026f
4.2 Digital Payment Forecasts
Number of Proximity Mobile Payment Users, in millions, and Share of Total Smartphone Users, in %, 2021-2026f
Average Annual Proximity Mobile Payment Spending Value Per User, in USD, 2021-2026f
4.3 Online Payment Methods
Share of Consumers Who Anticipate Increasing or Decreasing Their Use of Select Payment Method For Online Purchases in the Next 12 Months, in %, April 2023
Mobile Peer-to-Peer Payment Users, in millions, and Penetration Rate, in % of Smartphone Users, 2020-2027f
Share of Retailers Accepting International Payment Methods Such as Klarna and WeChat, in %, 2022 & 2023e
Share of Merchants Who Are Planning to Accept New APMs in the Next One to Three Years, in %, July 2023
Share of Merchants Who Recognize That Failing to Accept APMs Could Impact Sales And Revenue, in %, July 2023
Proximity Mobile Payment Transaction Value, in USD billion, and Year-on-Year Change, in %, 2020-2027f
Breakdown of Payment Methods Most Commonly Used For Purchases, in % of Population, 2022 & 2023e
Breakdown of Most Used Mobile Payment App/Wallet, Online vs. In-Store, in % of Adults, July 2023
Share of Respondents Who Use at Least One E-Wallet or Mobile Payment App For Online vs In-Store Purchases, in %, July 2023
Share of Respondents Identifying Top Features That Would Make Them More Comfortable When Making Online Purchases, in %, April 2023
Share of Adults Who Used a Digital Wallet at Least Once in the Past Month, in %, February 2023
4.4 POS Payment Methods
Share of Shoppers Who Used or Are Willing to Use Self-Checkout via Smartphone, in %, April 2023
Top Benefits and Challenges of Self-Checkout, in % of Shoppers, April 2023
Breakdown of Shoppers Who Used a Smartphone (Apple Pay or Google Pay) to Pay at a Retail Store, in %, April 2023
Number of Smartphone QR Code Scanners, in millions, and Penetration, in % of Smartphone Users, 2022-2026f
4.5 Real-Time Payment Market
Total Number of Real-Time Transactions, in billions, 2022 & 2027f
Share of Companies That Use Real-Time Payments, in %, June 2022 & 2024f
4.6 AI Integration in Payments
Overview of AI Use in B2C E-Commerce, June 2023
Overview of AI Use in Payments, December 2023
Share of Retail Decision Makers Who Feel Ready to Deploy Generative AI Technology in 2024, in %, November 2023
4.7. BNPL Market
BNPL Payment Value, in USD billion, & Year-on-Year Change, in %, 2021-2026f
BNPL Users, in millions, and Penetration Rate, in % of Internet Users, 2021-2026f
BNPL User Penetration, by Generation, in % of Digital Buyers, 2022e & 2026f
Annual Growth of Online BNPL Purchase Share & BNPL Revenue, in % of Year-on-Year Growth, 2022 vs January-February 2023
Annual Increase of BNPL Orders, by Product Category, in %, January-February 2023
Share of Consumers Who Have Already Used BNPL Services, in %, March 2022 & March 2023
Share of Consumers That Used BNPL Services, by Age Group, in %, March 2023
Most Used BNPL Providers, in % of Consumers, March 2023
Breakdown of Respondents Likely to Use Apple Pay Later Over Other BNPL Services, in %, March 2023
Breakdown of Respondents Likely to Use Apple Pay Later Over Other BNPL Services, by Age Groups, in %, March 2023
Payment Methods Used for Online Purchases, in % of Current Apple Customers, March 2023
5. Fintech and Financial Services Landscape
5.1. Embedded Finance
Share of Mobile Wallet Users Who Have Made a Purchase Via a Retailer’s Embedded Mobile App, in %, 2023e
Share of Respondents Who Would Consider Getting Financial Services From a Non-Financial Provider, in %, 2023e
Share of Respondents Who Would Not Consider Banking With a Non-Financial Provider, in %, March 2023
5.2. Fraud and Security
Total Card-Not-Present (CNP) Fraud Loss, in USD billion, in % of Total Payment Fraud Loss, 2019-2024f
Share of Adults Who Have Fallen Victim to Account Takeover (ATO) Attacks, in %, 2023e
Share of Banking Customers Who Say That They Have Been Victimized by a P2P Payment Scam in the Last 12 Months, in %, May 2023
Breakdown of Banking Customer Satisfaction With Their Bank’s Response to P2P Fraud Claims, in %, May 2023
Share of Imposter Scams Making Up Total Reported Scams to the Federal Trade Commission, in %, Q3 2023
Breakdown of Main Reasons Among Respondents For Not Using Mobile Payment Solutions More Often, in % of Respondents, July 2023