UK B2C E-Commerce Market Insights & Online Payment Trends 2024

UK B2C E-Commerce Market Insights & Online Payment Trends 2024



UK B2C E-Commerce Market Insights & Online Payments Trends 2024: Reveals that Over 60% of UK Internet Users Buy Online Weekly as of Q3 2023 - A Deep Dive by yStats.com

yStats.com's latest analysis highlights the shifting landscape of the UK's digital commerce and payment methods for 2024. The study focuses on social commerce trends, delivery options, the influence of AI, and leading market contributors.

E-Commerce Overview

The future of UK's E-Commerce shows a vigorous expansion, expected to approach a high three-digit billion in EUR soon. By 2024, online sales are projected to account for over one-third of all retail sales, reflecting a growing preference for online shopping.

AI Adoption

UK's adoption of AI is gradually increasing. A significant portion of consumers recognizes its role in enhancing order accuracy and updating delivery information.

Payment Systems Update

The UK's payment environment is transforming, driven by innovations such as digital wallets, customized SME payment frameworks, and the adoption of cryptocurrencies. PayPal and Apple Pay dominate, preferred by a large number of UK shoppers for their online transactions.


1. Key Takeaways
2. Management Summary
3. UK
3.1 B2C E-Commerce Market Overview
Retail E-Commerce Sales, in USD billion, in % of Year-On-Year Change, 2021-2027f
Share of B2C E-Commerce Making Up Total Retail Sales, 2023e & 2024f
Share of Online Food Retail Making Up Total Food Retail, in %, Mach 2022* & March 2023
Year-on-Year Change in Retail E-Commerce Cross-Border Buyers, in %, 2020-2025f
Most Popular Activities on Mobile Devices, in % of Respondents, 2022
Share of Adults That Made a Purchase Using a Mobile Phone or the Internet, by Gender, in %, 2022
Weekly Online Shopping Activities, in % of Internet Users, Q3 2023
Online Shopping Drivers, in % of Internet Users, Q3 2023
Top Channels For Online Brand Research, in % of Internet Users, Q3 2023
Top Activities For Which Consumers Use Retailer’s Mobile App, in % of Respondents, February 2023
Share of Shoppers Who Use Digital And Physical Touchpoints on the Same Customer Journey, in %, 2024e
Share of Respondents Who Are Most Concerned About Sustainability in Non-Food Retail, in %, 2024e
3.2 Social Commerce
Channels Used For Product Research And Inspiration, in % of Shoppers, 2024e
Number of Social Buyers, in millions, and Year-on-Year Change, in %, 2021-2025f
3.3 B2C E-Commerce Delivery Market
Most Preferred B2C E-Commerce Out-of-Home Return Points, in % of Shoppers, 2024e
Share of Shoppers Who Expect Free B2C E-Commerce Returns, in %, 2023 & 2024e
Click-and-Collect Sales, in GBP billion, & Share of Retail E-Commerce Sales, in %, 2020-2026f
3.4 B2C E-Commerce Player Overview
Most Funded Startup Sectors, by VC Investment, in USD million, 2024e
Top B2C E-Commerce & Shopping Websites Ranking, % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, % of Total Traffic Share, April 2024
Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, April 2024 (2 of 2
3.5 AI Use in B2C E-Commerce & Online Payments
AI Use in B2C E-Commerce And Online Payments Overview, May 2024
Benefits of AI Use in B2C E-Commerce Delivery, in % of Shoppers, 2024e
Share of Organizations Planning AI Adoption, in %, December 2023
Adoption of AI Solutions, by Type, in % of Total Adoption, May 2024
Adoption of AI, by Sector, in % of AI Adoption Rate, May 2024
3.6 Online Payments Market Overview
Online Payment Market Trends, May 2024 (1 of 2)
Online Payment Market Trends, May 2024 (2 of 2)
Share of Adults That Made a Digital Payment, by Gender, in %, 2022
Most Popular Payment Methods for Online Purchases, in % of Adults, February 2024
Breakdown of B2C E-Commerce Payment Methods, in % of Total B2C E-Commerce Transactions, 2022
Value of Online Card Spending and Contactless Card Spending, in GBP million, March 2022-March 2023
Volume of Online Card Payments and Contactless Card Payments, in millions, March 2022-March 2023
Share of Mobile Wallet Users Who Have Made a Purchase Via a Retailer’s Embedded Mobile App in the Past Year, in %, 2023e
Open Banking Market Overview, May 2024
Share of SMEs That Plan to Use Embedded Financial Service Products More in The Next 12 Months, in %, March 2023
Biggest Benefits of Embedded Finance Use, in % of SMEs, March 2023
Share of Respondents Who Used eCash in the Past 12 Months and Stated It as Their Preferred Online Payment Method, in %, April 2023
Share of Online Purchases Paid For Using BNPL Services, in %, January 2022 & January 2023
Share of Respondents Who Agree Biometrics Will be Widely Used For Payments, in %, 2025f

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