Russia among the fastest growing B2C E-Commerce markets in Europe: new yStats.com report
Russia’s development of mobile and cross-border commerce increases the growth of the country’s B2C E-Commerce sales
Russia’s B2C E-Commerce sales continued to grow despite the outbreak of the COVID-19 pandemic, and more so in 2021 than in 2020. The country’s retail M-Commerce also grew by 30% in 2021, building on Russia’s development of mobile and cross-border E-Commerce. Russia ranks second among the fastest growing B2C E-Commerce markets in Europe.
More Russian consumers opted to shop exclusively in physical stores in 2021
Russia ranks among the top 5 countries for smartphone penetration in the CIS, according to statistics included in yStats.com’s publication. Almost 40% of Russians reported having made online purchases and/or paid bills online in 2021, yet more Russian consumers chose to shop exclusively in physical stores in 2021 than in 2020.
Wildberries.ru continues its lead as Russia’s most visited marketplace
The yStats.com report reveals how Wildberries.ru continues to dominate the online marketplace in Russia with close to 200 million worldwide visits, of which Russian visitors made up over 90%. Tutu.ru is a big player in Russian travel and tourism E-commerce, with Russian visitors comprising more than 90% of its views as well.
- 1.Latest developments
- Overview of the Sanction’s Impact on B2C E-Commerce and Payment Systems, March 2022
- 2.Management Summary
- 3.Overview & International Comparisons
- Overview B2C E-Commerce Market, November 2021
- Retail M-Commerce Sales Growth, by Country, in % Year on Year Change, May 2021
- Share of Smartphone Penetration of Total Connections, in %, 2020 & 2025f
- 4.Trends
- Subscription Market Sales Value, in RUB million, and Year-on-Year Change, in %, 2018 – 2024f
- Subscriptions Penetration Rate, in % of Smartphone Users, 2019 & 2025f
- Breakdown of the Number of Subscriptions, in % of Respondents, June 2021
- Breakdown of Monthly Spend on Subscriptions, in % Subscribers, June 2021
- Reasons to Subscribe to Services, in % of Subscribers, June 2021
- Share of Respondents Preferring Russian Subscription Services, in %, June 2021
- Overview of the Open Banking System, August 2021
- Summary of Banks Included in Open Banking, incl. Markets, AIS, and PIS, 2021
- 5.Sales & Shares
- B2C E-Commerce Sales Value, by Domestic and Cross-Border, in RUB billion, 2015 - 2021e
- B2C E-Commerce Sales Value, by Domestic and Cross-Border, in RUB billion, March-June 2020, October-December 2020
- Retail E-Commerce Sales Value, in RUB trillion, and Year-on-Year Change, in %, 2018 – 2024f
- 6. Internet Users & Online Shoppers
- Change in Spending Behavior, in %, 2020 & 2021
- Reasons for the Use of Online Ordering Services , in % of Subscribers, October 2021
- Age of Online Shoppers purchasing on Online Marketplaces, in % of Online Shoppers, 2021
- Attributes Influencing Consumers Loyalty to a Brand, in % of Respondents, March 2021
- 7. Products
- Product Categories most Purchased by Online Shoppers, in % of Respondents, July 2021
- Total Spending in Consumer E-Commerce Categories, 2020 – January 2021
- Share of Consumers Shopping Exclusively in Physical Stores, by Product Categories, in % of Respondents, October 2020 & March 2021
- 8. Payment
- Share of Population Owning or Using Each Financial Product or Service, in % of Population, 2020 - January 2021
- Share of Cashless Payments in Retail Payments, per Capita, 2020
- 9. Delivery
- Impact of Eco-Friendliness of Goods and Packaging on Purchasing Decision, in % of Respondents, 2021
- Online Purchases with Express Delivery as Delivery Method, by Product Category, in %, 2021
- Plan to Increase Ready-to-Eat Food Delivery Purchases Online, in % of Respondents, 2021
- 10. Players
- Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
- Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Russia’s Share of Total Visits, in %, Russia’s Number of Visits, in millions, February 2021
- Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Russia’s Share of Total Visits, in %, Russia’s Number of Visits, in millions, April 2021
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