E-Commerce B2C Market & Payments Innovation Trends North America 2024
North America's Real-Time Payments to Reach 13 Billion Transactions by 2027, According to the Latest Insights by yStats.com
North America's Growth in B2C E-Commerce and Payment Trends
In 2022, North America ranked second globally in B2C E-Commerce. Digital wallets gained popularity, with over 40% of consumers using them monthly, while credit cards dominated over 50% of large online purchases. Real-time payments are projected to reach 13 billion transactions by 2027.
Cross-Border B2C E-Commerce Growth and Challenges in North America
Despite regulatory and logistical challenges, cross-border B2C E-Commerce in North America is growing. Technological advancements in trade documentation support this growth. According to yStats.com, cross-border B2C sales made up over 20% of North America's B2C E-Commerce in 2023.
U.S. B2C E-Commerce Boosted by Advanced Technologies
Advanced technologies like AI, AR, and blockchain are driving the U.S. B2C E-Commerce market, enhancing shopping experiences and supply chain efficiency, especially in groceries, apparel, and electronics.
Shift Toward Mobile and Real-Time Online Payments
The online payment market is shifting to mobile and real-time solutions. By 2025, digital wallets are expected to account for over 25% of Canada's online payments, reflecting a trend towards more efficient payment methods.
1. Key Takeaways
2. Management Summary
3. North America Regional
B2C E-Commerce Sales Value of Top 3 Global Regions, in USD trillion, 2022
Breakdown of B2C E-Commerce Sales Value, by Global Regions, in %, 2022
Share of Payment Methods Used at Least 5 Times Per Month, in % of Consumers, September 2022
Breakdown of Primary Payment Methods For Online And In-Person Purchase of Large Products And Services, in % of Respondents, September 2022
Breakdown of Primary Payment Methods For Online And In-Person Purchases of Small Items, in % of Respondents, September 2022
Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
Share of Cross-Border B2C E-Commerce Transactions Making Up Total Sales, in %, January 2023
Expectations Towards Cross-Border B2C E-Commerce, in % of Organizations, January 2023
Technology Use in Cross-Border B2C E-Commerce, in % of Organizations, January 2023
Share of Organizations That Find the Environment for Cross-Border Trade Difficult to Operate in, in %, January 2023
Top 5 Challenges When Sending B2C E-Commerce Goods Cross-Border, in % of Organizations, January 2023
Share of Organizations That Say That B2C E-Commerce Goods Are Frequently Delayed Due to Incorrect Classification And Documentation, in %, January 2023
Top 5 Cross-Border B2C E-Commerce Disruptions Expected to Worsen Over 2023 , in % of Organizations, January 2023
Online Payment Fraud Loss Value, by Global Regions, in USD billion, 2025f
Breakdown of Fraudulent B2C E-Commerce Transaction Value, by Global Regions, in %, 2023e
Real-Time Payments Volume, in billions, 2022 & 2027f
Real-Time Payments Share of Total Electronic Payments, in %, 2022 & 2027f
Breakdown of Respondents Who Heard About the Term “Embedded Payments”, in %, April 2022
4. U.S. B2C E-Commerce Market & Payment Innovation Trends
4.1. E-Commerce Market
4.1.1 B2C E-Commerce Market Overview
B2C E-Commerce Market Trends, April 2024 (1 of 2)
B2C E-Commerce Market Trends, April 2024 (2 of 2)
Retail E-Commerce Sales, in USD trillion, in % of Total Retail Sales, 2022-2027f
Retail Marketplace E-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, 2023e-2027f
B2C E-Commerce Sales Value Compared to Other Countries/Regions, in USD trillion, 2025f
Embedded Business-to-Business Payment Revenue, in USD billion, 2021 & 2026f
Revenues via Different Embedded Finance Segments, in USD billion, 2021 & 2026f
4.2.2. Digital Payment Forecasts
Number of Proximity Mobile Payment Users, in millions, and Share of Total Smartphone Users, in %, 2021-2026f
Average Annual Proximity Mobile Payment Spending Value Per User, in USD, 2021-2026f
4.2.3. Online Payment Trends
Share of Consumers Who Anticipate Increasing or Decreasing Their Use of Select Payment Method For Online Purchases in the Next 12 Months, in %, April 2023
Mobile Peer-to-Peer Payment Users, in millions, and Penetration Rate, in % of Smartphone Users, 2020-2027f
Share of Retailers Accepting International Payment Methods Such as Klarna and WeChat, in %, 2022 & 2023e
Share of Merchants Who Are Planning to Accept New APMs in the Next One to Three Years, in %, July 2023
Share of Merchants Who Recognize That Failing to Accept APMs Could Impact Sales And Revenue, in %, July 2023
Proximity Mobile Payment Transaction Value, in USD billion, and Year-on-Year Change, in %, 2020-2027f
Breakdown of Payment Methods Most Commonly Used For Purchases, in % of Population, 2022 & 2023e
Breakdown of Most Used Mobile Payment App/Wallet, Online vs. In-Store, in % of Adults, July 2023
Share of Respondents Who Use at Least One E-Wallet or Mobile Payment App For Online vs In-Store Purchases, in %, July 2023
Share of Respondents Identifying Top Features That Would Make Them More Comfortable When Making Online Purchases, in %, Apr. 2023
Share of Adults Who Used a Digital Wallet at Least Once in the Past Month, in %, February 2023
4.2.4. POS Payment Methods
Share of Shoppers Who Used or Are Willing to Use Self-Checkout via Smartphone, in %, April 2023
Top Benefits and Challenges of Self-Checkout, in % of Shoppers, April 2023
Breakdown of Shoppers Who Used a Smartphone (Apple Pay or Google Pay) to Pay at a Retail Store, in %, April 2023
Number of Smartphone QR Code Scanners, in millions, and Penetration, in % of Smartphone Users, 2022-2026f
4.2.5. Real-Time Payments
Total Number of Real-Time Transactions, in billions, 2022 & 2027f
Share of Companies That Use Real-Time Payments, in %, June 2022 & 2024f
4.2.6. AI Integration in Payments
Overview of AI Use in B2C E-Commerce, June 2023
Overview of AI Use in Payments, December 2023
Share of Retail Decision Makers Who Feel Ready to Deploy Generative AI Technology in 2024, in %, November 2023
4.2.7. Buy Now Pay Later
BNPL Payment Value, in USD billion, & Year-on-Year Change, in %, 2021-2026f
BNPL Users, in millions, and Penetration Rate, in % of Internet Users, 2021-2026f
BNPL User Penetration, by Generation, in % of Digital Buyers, 2022e & 2026f
Annual Growth of Online BNPL Purchase Share & BNPL Revenue, in % of Year-on-Year Growth, 2022 vs January-February 2023
Annual Increase of BNPL Orders, by Product Category, in %, January-February 2023
Share of Consumers Who Have Already Used BNPL Services, in %, March 2022 & March 2023
Share of Consumers That Used BNPL Services, by Age Group, in %, March 2023
Most Used BNPL Providers, in % of Consumers, March 2023
Breakdown of Respondents Likely to Use Apple Pay Later Over Other BNPL Services, in %, March 2023
Breakdown of Respondents Likely to Use Apple Pay Later Over Other BNPL Services, by Age Groups, in %, March 2023
Payment Methods Used for Online Purchases, in % of Current Apple Customers, March 2023
4.3. Fintech and Financial Services Landscape
4.3.1. Embedded Finance
Share of Mobile Wallet Users Who Have Made a Purchase Via a Retailer’s Embedded Mobile App, in %, 2023e
Share of Respondents Who Would Consider Getting Financial Services From a Non-Financial Provider, in %, 2023e
Share of Respondents Who Would Not Consider Banking With a Non-Financial Provider, in %, March 2023
4.3.2. Fraud and Security
Total Card-Not-Present (CNP) Fraud Loss, in USD billion, in % of Total Payment Fraud Loss, 2019-2024f
Share of Adults Who Have Fallen Victim to Account Takeover (ATO) Attacks, in %, 2023e
Share of Banking Customers Who Say That They Have Been Victimized by a P2P Payment Scam in the Last 12 Months, in %, May 2023
Breakdown of Banking Customer Satisfaction With Their Bank’s Response to P2P Fraud Claims, in %, May 2023
Share of Imposter Scams Making Up Total Reported Scams to the Federal Trade Commission, in %, Q3 2023
Breakdown of Main Reasons Among Respondents For Not Using Mobile Payment Solutions More Often, in % of Respondents, July 2023