Latin America Digital Commerce: Market Insights and Payment Innovations 2024

Latin America Digital Commerce: Market Insights and Payment Innovations 2024



Real-time payments in Latin America are anticipated to exceed 100 billion transactions by 2027: according to the latest yStats.com report

Latin America's E-Commerce expansion and payment trends

Latin America's E-Commerce is experiencing a surge, with forecasts predicting substantial growth to surpass EUR 850 billion by 2026. This projection highlight Latin America's emergence as a key player in the global digital marketplace. Credit cards currently dominate the region's B2C E-Commerce transactions, accounting for over 40%, followed by Pix at approximately 10%. This indicates a notable expansion in digitalization and a changing payment landscape, offering diverse options to cater to consumer preferences, as outlined in the latest yStats.com report.

Real-time payments in Latin America are also anticipated to experience significant growth, with a projected CAGR of around 30% between 2022 and 2027, reaching over 100 billion real-time payments by 2027. These transactions are expected to constitute more than 50% of total electronic payments in the region by 2027, reflecting a shift towards faster and more efficient transaction processing.

Latin America's rapid growth of BNPL services and real-time payments

Latin America's Buy Now Pay Later market is booming, with services projected to contribute more than EUR 5 billion to the region's total B2C E-Commerce payments value by 2025. In Brazil, BNPL gross merchandise volume is set to more than double from 2022 to 2028. These figures underscore the increasing popularity of BNPL services as a flexible and accessible payment option for consumers.

Furthermore, Brazil's real-time payment transactions are expected to experience a CAGR of over 30% from 2022 to 2027, reflecting the country's robust digital infrastructure and evolving consumer behavior towards real-time payment solutions. As Latin America continues its digital transformation journey, these forecasts emphasize the region's vast potential as a dynamic and rapidly evolving market for B2C E-Commerce and electronic payments.


1. Management Summary
2. Latin America Digital Commerce Overview
2.1. B2C E-Commerce
2.1.1. Latin America Regional
B2C E-Commerce Market Trends, March 2024
B2C E-Commerce Market Size, is USD billion, 2020-2026f
Retail E-Commerce vs Non-E-Commerce Sales Growth, in % of Year-On-Year Change, 2020-2027f
Breakdown of B2C E-Commerce Market Volume, by Sector, in %, 2023e
Cross-Border B2C E-Commerce Sales, is USD billion, 2020-2026f
Share of Cross-Border Making Up Total B2C E-Commerce Volume, in %, 2023e & 2026f
Domestic B2C E-Commerce Volume, is USD billion, 2022-2026f
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2023e
Number of New Shoppers, incl. “Online”, by Country, in millions, 2030f
Most Important Factors When Shopping Online, in % of Online Shoppers, 2023e
Share of Respondents Who Have Purchased a Product Via Social Media Site, in %, 2023e
Share of Social Media Shoppers Who Purchased Directly On the Social Media Site, in %, 2023e
Share of Social Media Shoppers Who Purchased Via Social Media Through a Link Leading to Brand’s Website, in %, 2023e
Breakdown of Top B2C E-Commerce Sites, by Type, in % of Online Shoppers, 2023e
B2C E-Commerce Player Overview, March 2024
Top B2C E-Commerce Websites in Selected Countries, by Visits in millions, Bounce Rate in %, Pages Per Visit, and Average Visit Duration, February 2024
2.1.2. Brazil
B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
Share of Adults Who Made Online Purchases, in %, 2023e
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
Breakdown of B2C E-Commerce Sales, by Payment Method, in %, 2023e & 2026f
Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022
2.1.3. Mexico
B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
Share of Adults Who Made Online Purchases, in %, 2023e
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022
2.1.4. Colombia
B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
Share of Adults Who Made Online Purchases, in %, 2023
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
2.1.5. Peru
B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
Share of Adults Who Made Online Purchases, in %, 2023e
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
2.1.6. Chile
B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
Share of Adults Who Made Online Purchases, in %, 2023e
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022
2.1.7. Argentina
B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
Share of Adults Who Made Online Purchases, in %, 2023e
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022
2.2. Omnichannel Commerce Trends
2.2.1. Brazil
Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022
Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022
2.2.2. Mexico
Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022
Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
3. Emerging Trends in Latin America Digital Payments
3.1. Digital Payment Forecasts 2023-2027
3.1.1. Latin America Regional
Real-Time Payments Volume, in billions, 2022 & 2027f
Real-Time Payments Share of Total Electronic Payments, in %, 2022 & 2027f
3.1.2. Brazil
Breakdown of Digital Wallet Use Frequency Among Adults, in %, May 2022
Number of Real-Time Payment Transactions, in billions, 2022 & 2027f
Share of Shoppers Who Paid For Their Most Recent Physical Purchase With a Mobile Payment, in % of Shoppers, Q1 2022, Q2 2022 & Q3 2022
Share of Online Shoppers Who Paid for Their Most Recent Online Purchase With a Mobile Wallet, in % of Online Shoppers, Q1 2022, Q2 2022 & Q3 2022
3.1.3. Mexico
Number of Real-Time Payment Transactions, in billions, 2022 & 2027f
3.1.4. Argentina
Breakdown of Digital Wallet Use Frequency Among Adults, in %, May 2022
Number of Real-Time Payment Transactions, in millions, 2022 & 2027f
3.1.5. Colombia
Number of Real-Time Payment Transactions, in millions, 2022 & 2027f
3.1.6. Chile
Number of Real-Time Payment Transactions, in billions, 2022 & 2027f
3.2. Online Payment Methods
3.2.1. Latin America Regional
Online & Mobile Payment Trends, October 2023
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022e
Breakdown of Payment Methods Used for Streaming and Digital Goods Purchases, in %, 2022e
Breakdown of Online Travel Payments Volume, by Payment Method, in %, 2022e
Card Ownership in Select Countries, by Card Type, in % of Internet Users, 2021 & August 2022
Real-Time Payments Volume, in billions, 2022 & 2027f
Real-Time Payments Share of Total Electronic Payments, in %, 2022 & 2027f
3.2.2. Brazil
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022e
B2C E-Commerce Payment Volume, by Payment Method, in USD billion, and Year-on-Year B2C E-Commerce Payment Method Growth, in %, 2022e
Share of Adults That Made a Digital Payment, in %, 2022
Value of Overall Card Payments, in BRL trillion, 2021 & 2022
Value of Debit and Credit Card Payments, in BRL billion, 2021 & 2022
Number of Real-Time Payment Transactions, in billions, 2022 & 2027f
3.2.3. Mexico
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022e
B2C E-Commerce Payment Volume, by Payment Method, in USD billion, and Year-on-Year B2C E-Commerce Payment Method Growth, in %, 2022e
Share of Adults That Made a Digital Payment, in %, 2022
Share of Adults Who Have a Mobile Wallet and Have Used It in the Past Year, in %, 2022
Number of Real-Time Payment Transactions, in billions, 2022 & 2027f
3.2.4. Argentina
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
Share of Adults That Made a Digital Payment, in %, 2022
Share of Adults Who Have a Mobile Wallet and Have Used It in the Past Year, in %, 2022
Number of Real-Time Payment Transactions, in millions, 2022 & 2027f
3.2.5. Colombia
Breakdown of B2C E-Commerce Sales, by Payment Method, in %, 2022e
B2C E-Commerce Payment Volume, by Payment Method, in USD billion, and Year-on-Year B2C E-Commerce Payment Method Growth, in %, 2022e
Share of Adults That Made a Digital Payment, in %, 2022
Number of Real-Time Payment Transactions, in millions, 2022 & 2027f
3.2.6. Chile
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022e
B2C E-Commerce Payment Volume, by Payment Method, in USD billion, and Year-on-Year B2C E-Commerce Payment Method Growth, in %, 2022e
Share of Adults That Made a Digital Payment, in %, 2022
Number of Real-Time Payment Transactions, in billions, 2022 & 2027f
3.2.7. Dominican Republic
Share of Adults That Made a Digital Payment, in %, 2022
Breakdown of Bank Card Operations Volume, by Channel, in %, August 2022 & August 2023
Breakdown of Bank Card Operations Value, by Channel, in %, August 2022 & August 2023
Number of Internet Banking Users, in millions, 2020-2022
3.2.8. Peru
Breakdown of B2C E-Commerce Sales, by Payment Method, in %, 2022e
E-Commerce Payment Volume, by Payment Method, in USD billion, and Year-on-Year B2C E-Commerce Payment Method Growth, in %, 2022e
Share of Adults That Made a Digital Payment, in %, 2022
Number of Real-Time Payment Transactions, in billions, 2022 & 2027f
3.3. POS Payment Methods
3.3.1. Latin America Regional
POS Methods Overview and Trends, June 2023
3.3.2. Brazil
Share of Respondents Using NFC Payments via Credit and Debit Cards, in %, Q1 2022 & Q1 2023
Most Used Payment Methods, in % of Respondents, September 2022
Most Desired Payment Method Respondents Intend to Use in the Next 12 Months, in % of Respondents, September 2022
3.3.3. Mexico
Most Used Payment Method For Purchases or Face-to-Face Payments in the Past week, in % of Internet Users, August 2022
Favorite Payment Method Among Respondents When it Comes to Face-to-Face Payments, in % of Internet Users, August 2022
3.3.4. Chile
Most Used Payment Method For Purchases or Face-to-Face Payments in the Past week, in % of Internet Users, August 2022
Preferred Payment Method Used For In-Store Purchases, in % of Respondents, August 2022
3.4. Buy Now Pay Later
3.4.1. Latin America Regional
Distribution of B2C E-Commerce Payment Methods, by Value, in USD billion, 2021-2022f & 2025f
Breakdown of Payment Methods, incl. “BNPL”, by Country, in %, 2022e
Credit Card Installments vs BNPL Volume, by Country & Usage, in USD billion, 2022
Annual Growth of BNPL, by Countries, in % of Annual Growth, 2022e
3.4.2. Colombia
Share of Internet Users Who Used a Buy Now Pay Later Service Weekly, in %, Q3 2021, Q3 2022
3.4.3. Brazil
Value of BNPL Payments, in USD billion, 2022-2023e
BNPL Gross Merchandise Value, in USD billion, 2022 & 2028f
Share of Internet Users Who Used a Buy Now Pay Later Service Weekly, in %, Q3 2021, Q3 2022
BNPL Merchant Acceptance Rate, in %, January 2023
3.4.4. Mexico
Share of Internet Users Who Used a Buy Now Pay Later Service Weekly, in %, Q3 2021, Q3 2022
Preferred Payment Methods Likely to be Used During HOT Sale, incl. “BNPL”, in % of Buyers, April 2023
Breakdown of Buyers Who Were Aware About BNPL vs Those Who Were Aware and Used it, in %, April 2023
Share of Buyers Who Were Willing to Increase the Frequency of Purchases If Financing Without Card Was Available to Them, in %, April 2023
3.4.5. Chile
Share of Internet Users Who Used a Buy Now Pay Later Service Weekly, in %, Q3 2022
3.4.6. Argentina
Share of Internet Users Who Used a Buy Now Pay Later Service Weekly, in %, Q3 2021, Q3 2022
3.5. Fraud and Security in Online Payments
3.5.1. Latin America Regional
Fraud Detection and Prevention Market, incl. “Online Payment Fraud”, in USD billion, 2024f & 2028f
Breakdown of Reasons Why Businesses Do Not Use Technology to Combat Fraud, incl. “Online Payment Fraud” in %, 2023e
3.6. In-Car Payment
3.6.1. Latin America Regional
Overview of In-Car Payment Solutions and Trends, May 2023

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