Global Travel Accomodations Market Overview 2024
Global Online Travel Accommodations Market Overview 2024 Reveals The Global Number Of Travel App Downloads Surpassed 3 Billion In 2023
Digital Platforms Drive Global Travel Booking Growth
OTAs and digital travel platforms like Booking.com and Airbnb continue to grow, capturing a larger share of global hotel bookings due to consumer preference for convenience, competitive pricing, and easy online booking.
Mobile and AI Shape Modern Travel Experiences
Mobile use has become essential in travel, with more than a third of bookings now made via mobile apps and sites. Travelers increasingly use mobile for last-minute bookings, while AI and digital tools enhance personalization and efficiency, with 40% of travelers using AI in their booking process.
Direct Booking Channels Lose Ground to OTAs
OTAs’ extensive options and price comparisons have led to a slight decline in direct booking market share, despite hotels' efforts to promote direct channels through loyalty perks.
- 1. Key Takeaways
- 2. Management Summary
- 3. Global Online Travel Accommodations Market Overview
- Total Revenue of Booking.com, in USD billion, 2022 & 2023
- Gross Travel Booking Value of Booking.com, in USD billion, 2022 & 2023
- Number of Annual Booking.com App Users, in millions, 2018-2023
- Airbnb Revenue Value, in USD billion, 2022 & 2023
- Airbnb’s Gross Bookings Value, in USD billion, 2022 & 2023
- Trip.com’s Corporate Travel Revenue, in USD million, Q1 2023 & Q1 2024
- Share of Hotel Reservations from Direct Bookings, in %, 2022 & 2023
- Share of Online Booking Revenue from Direct Channels, in %, 2023
- OTA, Direct, and Offline Hotel Bookings Making Up Total Bookings, in %, 2022 & 2023
- Share of Direct Bookings Making Up Total Hotel Bookings, in %, 2023
- Number of Travel App Downloads, in billions, 2022 & 2023
- Annual Growth of Downloads of Travel Booking Categories, in % of Year-on-Year Growth, 2023
- Growth of Downloads of Travel Booking Apps from 2019, by app Type, in % of Growth, 2023
- Share of Potential AI Application Use of Hotels, in %, 2023
- Share of AI Technology Used by Hotels for Environmental Protection, in %, 2023
- AI Use Cases in Travel, in % of Travelers, October 2023
- Number of Hotel Check-Ins of “Hilton” Through App , in millions, June 2022 & June 2023
- Share of Travelers Who Want the Option to Use a Digital Hotel Room Key, in %, June 2024
- Average Time Travelers Spent on Resources Used on the Path to a Travel Purchase, in Minutes, April 2023
- Share of Travelers Who Visit an OTA Prior to Travel Purchase, by Travel Purchase Type, in % of Travelers, April 2023
- Resources Used Leading Up to Travel Purchase, in % of Travelers, April 2023
- Where Travelers Made a Travel Purchase for Their Most Recent Trip, in % of Travelers, April 2023
- Average Number of Pages Viewed by Travelers in the 45 Days Leading Up to Travel Purchase, by Website Type, in Pages, April 2023
- Components That Travelers Who Booked Multiple Trip Components Booked First, in % of Travelers, April 2023
- Travel Guests Who Are More Likely Than Average to Be Influenced by Advertising, by Guest Type, in % of Travelers, April 2023
- Breakdown of Where Hotel Guests Booked Their Trip, in %, April 2023
- Share of Travelers That Are Most Likely to Visit an OTA Next After Visiting a Hotel Or Airline Website Or App, in %, April 2023
- Share of Travelers That Are Most Likely to Visit Another Travel Website Such as an Airline, Hotel, or Meta Travel Website Next After Visiting an OTA, in %, April 2023
- 4. Europe Online Travel Accommodations Market Overview
- 4.1. Regional
- Annual Growth of Guest Nights Booked via Top 4 Platforms, by Year, in % of Year-on-Year Growth, 2021 & 2022
- 4.2. EU Regional
- Nights Spent in Short-Stay Accommodation Booked Via Online Platforms, in millions, Q2 2018-Q2 2024
- Nights Spent in Short-Stay Accommodation Booked Via Online Platforms, in millions, in % of Month-on-Month Change, April 2024-June 2024
- Most Popular Regions for Short-Term Rental Accommodation Booked Via Online Platforms, by Number of Nights, in millions, Q1 2024
- 5. North America Online Travel Accommodations Market Overview
- 5.1. U.S.
- Share of Hotels Making Up OTA Gross Bookings, in %, 2023
- Breakdown of the Travel Booking Apps Market, in %, 2023
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