Global Online Travel Market Insights 2024
Global Online Travel Market Insights 2024 reveals that AI and Mobile Drive Global Online Travel Market to Over €1 Trillion by 2032, According to yStats.com.
Digital Platforms Driving Global Travel Shift
The travel industry is seeing rapid growth in online bookings, with OTAs playing a significant role. The online travel market is forecasted to grow by over +10% annually between 2024 and 2032, reaching more than EUR 1 trillion.
Mobile Dominates Travel Research and Booking
Mobile devices now lead travel research and bookings, making up over 65% of web traffic for travel-related sites in 2023. This trend highlights the need for mobile-optimized platforms, especially for last-minute bookings as travellers increasingly rely on their smartphones.
AI Enhances Travel Planning
AI is reshaping the travel experience with data-driven personalization and automation. In early 2024, 20% of travellers in South Korea and Germany reported using AI for trip planning. As AI continues to grow, it will streamline bookings and improve customer satisfaction through tailored suggestions.
- 1. Key Takeaways
- 2. Management Summary
- 3. Global Online Travel Market Insights
- Overview of Online Travel Market And Trends, October 2024 (1 of 2)
- Overview of Online Travel Market And Trends, October 2024 (2 of 2)
- Online Travel Market Size, in USD billion, 2023 & 2024e & 2032f
- Share of Online Travel Bookings Making Up Total Travel Bookings, in %, 2023 & 2026f
- CAGR of Online Travel Market Bookings, in %, 2023-2026f
- Online Travel Market Size, in USD trillion, 2023 & 2027f
- Online Travel Agency Market Value, in USD trillion, 2023 & 2027f
- Online Travel Agency Market Expenditure, in USD billion, 2023 & 2027f
- Breakdown of Online Travel Agency Market Value, by Domestic vs International Trips, in %, 2023 & 2027f
- Online Travel Agency Market Value, by Domestic vs International Trips, in USD billion, 2023 & 2027f
- Share of the U.S. Contributing to Online Travel Agency Market Value, in %, 2023
- Share of Online Travel Consumers Who Are Always/Frequently Influenced by Digital Advancements of a Travel Service Or Product, in %, 2023
- Share of OTA’s Making Up the Total Travel Market, in %, 2024e
- Share of Travelers Who Find It Important to Have the Option to Book Their Entire Trip Online, in %, June 2024
- Share of Travelers Who Feel That It Is Important to Be Able to Book Their Entire Trip Online, by Generation, in % of Travelers, 2023e
- Number of “Hilton” Hotel Check-Ins Through App, in millions, June 2022 & June 2023
- Share of Travelers Who Want to Use a Digital Hotel Room Key, in %, June 2024
- Share of Travelers Who Appreciate Travel Apps That Reduce the Friction And Stress of Travel, in %, 2023e
- Share of Travelers Who Appreciate Travel Apps That Reduce the Friction And Stress of Travel, by Generation, in % of Travelers, 2023e
- Share of Travelers Who Find the Ability to Utilize Personal Devices Seamlessly While Traveling Important, in %, 2023e
- Share of Travelers Who Find the Ability to Utilize Personal Devices Seamlessly With On-Property Technology Important, by Generation, in % of Travelers, 2023e
- Share of Internet Users Who Visited Travel Websites And Used Travel Apps, in %, Q3 2023
- Share of Internet Users Who Use the Internet to Research Places And Travel, in %, Q3 2023
- Share of Internet Users Who Use the Internet to Research Places And Travel, by Age, in % of Internet Users, Q3 2023
- Top Sources of Trip Inspiration, in % of Travelers, February 2024
- Top Origins of Social Media Travel Inspiration, in % of Travelers, February 2024
- Share of Travelers Who State That Search Engine Results Play A Key Part In Their Trip Planning Journey, in %, February 2024
- Year-on-Year Growth of Online Bookings From Global Air Travel Providers, by Region, in % of Year-on-Year Growth, Q1 2024
- Share of Travelers Who Have Used AI And Found It Helpful When Planning for Travel, by Country, in % of Travelers, Q1 2024
- AI Use Cases in Travel, in % of Travelers, October 2023
- Share of Travelers Who Are Curious to Use AI When Planning a Trip, in %, October 2023
- Top 5 Resources Used in the 45 Days Leading Up To Booking Travel, in % of Travelers, April 2023
- Average Time Travelers Spent With Resources Used on the Path to Travel Purchase, in Minutes, April 2023
- Top 5 Use Cases of Social Media in the Path to Travel Purchase, in % of Travelers, April 2023
- Share of Frustration Experienced by Users During Sessions, by Industry, in %, October 2023
- Frustration Factors Experienced While Visiting Travel & Hospitality Websites, in % of Website Visitors, October 2023
- Internet Traffic Change, by Industry, in % of Year-on-Year Change, Q4 2023
- Breakdown of Travel & Hospitality Websites Traffic, by Device, in %, 2022 & 2023
- Breakdown of Travel & Hospitality Websites Traffic, by Marketing Channel, in %, 2022 & 2023
- Breakdown of Paid vs Unpaid Travel & Hospitality Websites Traffic, by Device, in %, December 2023
- Breakdown of New vs Returning Travel & Hospitality Websites Traffic, by Device, in %, December 2023
- Scroll Rate of Travel & Hospitality Websites, by Device, in %, December 2023
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