Global Online Travel Market 2022

Global Online Travel Market 2022

Use online intermediaries for travel booking accelerated post the pandemic: new yStats.com report.Online travel agencies will witness high growth opportunitiesThe global travel market is recovering from the negative effects of the pandemic, according to the recent data cited in the yStats.com report. This provides a growth momentum to the online travel booking channel, which is poised to expand substantially in 2022 compared to the past year. For instance, the USA will see a double-digit growth of the gross airline bookings coming from online channels after 2022. For the Asia-Pacific market as well, the use of online platforms for booking travel related services is expected to rise in the coming years, with double-digit CAGR predicted for countries including Indonesia, Singapore and Thailand. Booking.com leads the online travel market sales across regionsAs revealed by the new yStats.com report, Booking.com was the highest revenue maker globally within the online travel agencies market, reaching to a double-digit billions of dollars revenue figure in 2021. It also had a close to hundred million mobile app downloads in the same year. In Asia-Pacific, Booking.com was the most visited travel and tourism website. Competitors such as Expedia Group and Airbnb also experience growth in various markets as highlighted in the new yStats.com report.


1. Management Summary
2. Global
Travel Market Overview and Trends, July 2022 (1 of 2)
Travel Market Overview and Trends, July 2022 (2 of 2)
International Departures, in % of 2019 Levels, 2022e-2025f
Online Travel Agencies Gross Bookings, in USD billion, 2018-2020 & 2025f
Breakdown of Internet Traffic Source in Travel & Hospitality vs All Industries, by Devices, in %, 2021
Breakdown of Online Travel Sales, by Desktop and Mobile, in %, 2020 & 2021
Cart Abandonment Rate in Online Travel to Overall E-Commerce, in %, 2021
Online Travel Cart Abandonment Rate, by Desktop and Mobile, in %, 2021
Reasons Why Consumers Abandon Their Carts During Travel Booking, in % of Consumers Who Abandoned Their Carts, 2021
Revenue of the Top 5 Travel Websites, in USD billion, 2021
Top 10 Most Downloaded Online Travel Agency Apps, by Downloads, in millions, 2021
3. North America
3.1. USA
Online Travel Agencies Gross Bookings, in USD billion, 2019, 2021 & 2022f
Online Travel Agencies’ Share of Online Travel Gross Bookings, by Segment, in %, 2021
Online Hotel Gross Bookings, in USD billion, and Breakdown by Direct and OTA, in %, 2019, 2021 & 2023f
Top 10 Hotel Booking Channels, incl. OTAs and Direct, 2021
Top 10 Most Downloaded Online Travel Agency Apps, by Downloads, in millions, 2021
:Fastest Growing Online Travel Agency Apps, in % Y-O-Y App Session Growth, Q4 2021
Gross Direct Airline Bookings Made Via Mobile Devices, in USD million and Mobile Share of Direct Online Gross Booking in %, 2019 - 2025f
Top 5 Features of Travel Credit Cards, in % of Respondents, August 2021
4. Asia-Pacific
4.1. Regional
Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
Online Travel Gross Bookings, in USD billion, 2019 & 2024f
4.2. China
Online Travel Bookings, in CNY trillion, 2020 & 2021e
Breakdown of Online Travel Gross Merchandise Value by Direct and OTA, in %, 2021
Online Travel Agencies Gross Merchandise Value, in CNY billion, Y-O-Y Change in %, 2019-2022f
Factors Online Travel Bookers Pay Attention to, in % of Online Travel Bookers, 2021
Top 5 Online Travel Websites by Monthly Active Users, in millions, 2021
China: Top 5 OTAs by Market Share, in % of Online Travel Agencies Sales, 2021
Breakdown of Online Travel Ticket GMV by Segment, in %, and Online Share of GMV in Each Ticket Segment, in %, 2021
Gross Merchandise Value of Online Accommodation Market, in CNY billion, in % Y-O-Y Change, 2019-2022f
4.3. Japan
Virtual Tour Sales, in JPY billion, 2020 & 2021e
Reasons for Choosing Virtual Tours, in % of Respondents, 2021
4.4. India
Total Travel Sales, in USD billion, and Breakdown by Channel, in %, 2020 & 2027f
Top 10 Online Travel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
4.5. Australia
Online Travel Bookings, in AUD million, And Year-on-Year Change, in %, 2018-2022f
4.6. Indonesia
Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
4.7. Thailand
Online Travel Gross Merchandise Value, in USD billion, 2021 & 2025f
Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
4.8. Singapore
Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
4.9. Malaysia
Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
4.10. Vietnam
Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
4.11. Philippines
Online Travel Gross Merchandise Value, in USD billion, 2019-2021 & 2025f
5. Europe
5.1. Regional
Online Share of Total Travel Bookings, in %, 2021 & 2025f
Number of Guests in Short- Stay Accommodation Booked via Online Platforms, in millions, 2019-2021
5.2. UK
Number of Visits to Travel Websites, by Category, in thousands, and in % Change, January 2022 & April 2022
Travel Website Reach, by Category, in %, and Top Player in Each Category, Q1 2022
5.3. Germany
Online Travel Agency Sales Growth Compared to Levels in the Same Period in 2019, in %, May - October 2022e
Share of Adults Using the Internet to Search for Information Before Purchasing Goods and Services, by Category, incl. “Travel”, in % of Online Shoppers, 2021
Travel Information Researched Online, by Category, in million Trips, 2020 & 2021
Use of Digital and Analog Channels to Book Travel, by Age Group, in % of Travelers, 2021
Channels Used by Travelers to Book a Holiday, by Duration of Trips, in % of Travelers, 2021
Top Reasons for Booking a Holiday Online, in % of Travelers, 2021
Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
5.4. France
Breakdown of Preferred Booking Channels Used When Booking a Holiday Accommodation, in % of Travelers, 2021
Breakdown of Preferred Booking Channels, by Category, in % Travelers, 2021
Top 10 Travel Sites, by Number of Visitors, in thousands, January 2022
Online Channels Used to Book Flight Tickets, by Age Group, in % of Travelers, by Age Group, 2021
5.5. Italy
Share of Online Bookings Concluded Directly on the Website of the Hotel/ Private Accommodation, in % of All Accommodation Bookings, 2019 - 2021
Mobile Share of Supplier-Direct Online Gross Travel Bookings, in %, 2021 & 2025f
5.6. Spain
Goods and Services Bought Online, incl. “Travel”, in % of Online Shoppers, 2020 & 2021
Top 5 Booking Channels, in % of Travel Reservations, 2021
5.7. Netherlands
Top 5 Travel and Tourism Websites, by Visits*, May 2022
5.8. Russia
Travel Revenue Generated from Online Channels, in %, 2024f
Top 5 Travel and Tourism Websites, by Visits, May 2022
5.9. Poland
Share of Travelers Booking Their Trips via OTAs, in %, Q4 2021
6. Latin America
6.1. Regional
Online Travel Sales, in USD billion, 2019-2020 & 2024f
6.2. Brazil
Online Travel Penetration Rate, in %, 2023f
Top 5 Travel and Tourism Websites Ranked by Visits*, May 2022
6.3. Mexico
Breakdown of the Channels Used to Purchase Travel Related Products and Services, in % of Travelers, 2021
Payment Methods Used By Travelers Book Travel Online, in % of Digital Travelers, 2021
7. Middle East & Africa
7.1. Regional
Top 10 Hotel Booking Channels, incl. “OTA” and “Direct Booking”, 2021
7.2. UAE
Breakdown of Channels Used to Make Hotel Reservations, in %, 2021
Top 5 Most Visited Travel and Tourism Websites Ranked by Visits*, June 2022
7.3. Saudi Arabia
Top 5 Most Visited Travel and Tourism Websites, by Total Visits in millions, June 2022
7.4. South Africa
Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
Top 5 Accommodation Booking Websites Ranked by Visits, June 2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings