Global Omnichannel Commerce Trends 2024

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,150	110 Pages	yStats.com	February, 2024	YST18512764

Best Price Guarantee
Price	from $2,150
Length	110 Pages
Publisher	yStats.com
Published Date	February, 2024
SKU	YST18512764

Global Omnichannel Commerce Trends 2024

In 2023, more than 85% of global M-Commerce sales were completed using smartphones: New yStats.com report

Brick-and-mortar stores and mobile commerce are on the rise globally

One key trend in global omnichannel commerce is the resurgence of brick-and-mortar stores, with half of respondents identifying ""knowledgeable and helpful sales associates"" as the most crucial aspect of their in-store experience. Despite the growth of online shopping, the report indicates a sustained demand for personalized and informed assistance in physical stores. In the realm of mobile commerce (M-Commerce), there has been a significant worldwide increase, with M-Commerce sales estimated to constitute over 40% of total retail E-Commerce sales in 2023. Among these M-Commerce transactions, approximately 85% were conducted via smartphones, highlighting the prevalence of mobile devices in the shopping process.

Global B2C E-Commerce shoppers increasingly favor in-store pickup for online purchases

The convergence of online and offline channels is apparent, with approximately a quarter of global B2C E-Commerce shoppers opting to collect their online purchases in-store or curbside in October 2022. The ability to physically inspect products and ensure order accuracy motivated a significant portion of respondents worldwide to adopt this hybrid shopping approach by February 2023. Moreover, in the six months leading up to February 2023, a significant number of global Metaverse users reported purchasing products after exploring and testing them within metaverse platforms' virtual stores. This intriguing trend indicates a growing impact of virtual environments on consumer behavior, where users are not only exploring but also making well-informed purchase decisions within the metaverse landscape.

1. Key Takeaways: Key Takeaways of Omnichannel Commerce Trends, November 2023
2. Management Summary
3. Global Developments: Omnichannel Retail Trends, November 2023 (1 of 2); Omnichannel Retail Trends, November 2023 (2 of 2); Share of Retail M-Commerce Sales Making Up Total Retail E-Commerce Sales, in %, 2022 & 2023e; Share of Smartphones Accounting For Total M-Commerce Sales, in %, 2023e; Shopping Channels Used at Least Weekly in the Last 12 Months, in % of Respondents, February 2022 & February 2023; Most Important Attributes of Physical Store Shopping Experience, in % of Respondents, February 2023; Issues Experienced “Almost Always” or “Frequently” While Shopping In-Store in Last 3 Months, in % of Respondents, February 2023; Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022; Share of Respondents Who Shop In-Store or Order Online to Pick-Up In-Store Due to the Ability of Verifying Product Condition and Assurance of Correct Items, in %, February 2023; Share of Respondents Who Planned to Shop in Physical Stores Because They Missed Doing so During Pandemic Lockdowns, in %, February 2023; Share of Respondents Who Planned to Increase In-Store Shopping and Decrease Online Shopping as Delivery Costs Are Too High, in %, February 2023; Expected Changes in Online Shopping Behavior, in % of Respondents, February 2023; Expected Changes in In-Store Shopping Behavior, in % of Respondents, February 2023; Metaverse-Related Activities Undertaken in The Last 6 Months, in % of Metaverse Users, February 2023; Top 5 Customer Acquisition and Retention Strategies, in % of SMBs & Enterprises, September 2022; Share of Businesses That Are Confident That Physical Stores Will Continue to Play an Important Role in Future Commerce Growth, in %, September 2022; Share of Business Decision Makers Who Believe That Interacting With Customers in the Metaverse Will Become Commonplace, in %, September 2022; Share of Total Retailers Who Coordinate Experiences as Customers Switch From One Channel to Another, in %, 2022e
4. Asia-Pacific: 4.1. Regional; Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022; 4.2. China; Number of Online Shoppers, in millions, and Share of Internet Users, in %, June 2020-June 2022; Share of Online Retail Sales of Physical Goods Making Up the Total Retail Sales of Consumer Goods, in %, 2021 & 2022; Weekly Online Shopping Activities, in % of Internet Users, Q3 2022; Share of Online Shoppers Who Made Online Purchases, by Channel, in %, H1 2022; Number of Online Travel Booking Users, in millions, And Share of Internet Users, in %, June 2020-June 2022; 4.3. Japan; Breakdown of Luxury Purchase Journey, in % of Adults, March 2022; Omnichannel Purchasing Behavior, in % of Luxury Shoppers, March 2022; 4.4. South Korea; Share of Respondents Who Shop Using Omnichannel, in %, 2022; Attitude Towards Omnichannel Shopping, in % of Respondents, 2022; 4.5. Australia; Weekly Online Shopping Activities, in % of Internet Users, Q3 2022; Share of Online Channels Making Up Total Retail Spend, in %, 2022; Breakdown of Total Variety Stores* Spend, by Channel, in %, 2022; 4.6. India; Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022; Offline Retail Market Size, by Channels, in USD trillion, 2022 & 2030f; Online Retail Market Size, by Channels, in USD billion, 2022 & 2030f; 4.7. Philippines; Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
5. Europe: 5.1. Regional; Preferred Online Shopping Channels, in % of Online Shoppers, 2021 & October 2022; Preferred Alternative Shipping Options, in % of Online Shoppers, October 2022; 5.2. UK; Click-and-Collect Sales, in GBP billion, & Share of Retail E-Commerce Sales, in %, 2020-2026f; Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022; Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022; Share of Online Sales Making Up Total Retail Sales, in %, January 2023, February 2023, March 2023; Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022; Share of Online Shoppers Who Order Through Social Media Regularly, in %, October 2022; Share of Online Food Retail Making Up Total Food Retail, in %, Mach 2022* & March 2023; 5.3. Germany; Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022; Share of Online Retail Making Up Total Retail, in %, 2021* & 2022e; Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022; Share of Online Shoppers Who Order Through Social Media Regularly, in %, October 2022; 5.4. France; Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022; Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022; Share of Online Shoppers Who Order Through Social Media Regularly, in %, October 2022; 5.5. Italy; Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022; Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022; Share of Online Shoppers Who Order Through Social Media Regularly, in %, October 2022; 5.6. Spain; Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022; Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022; Share of Online Shoppers Who Order Through Social Media Regularly, in %, October 2022; 5.7. Poland; Online Channels Used to Research Prior to Purchase Decision, in % of Respondents, Q2 2022; Most Used Online Grocery Shopping Channels, in % of Respondents, Q2 2022; Online Channels Used to Research Prior to Online Grocery Purchase Decision, in % of Grocery Shoppers, Q2 2022; 5.8. Sweden; Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
6. North America: 6.1. Regional; Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022; 6.2. USA; Proximity Mobile Transaction Value, in USD billion, in % of Year-On-Year Change, and % of Retail & Food Services, 2020-2027f; Click-And-Collect Sales Value, in USD billion, in % of Year-On-Year Change, and % of Retail E-Commerce Sales Value, 2020-2026f; Breakdown of Ways in Which B2C E-Commerce Shoppers Received Their Most Recent Purchase, in %, October 2022; Digital-Influenced Retail Sales Value, in USD trillion, 2022e & 2027f; Digital-Influenced Retail Sales Value, by Channel, in USD trillion, 2027f; Share of Digital-Influenced Retail Sales Making Up Total Retail Sales, in %, 2027f; Retailers Spending on Omnichannel Retail Solutions, in USD billion, 2022 & 2030f*; Retailers’ Planned Innovations For Omnichannel Retail, in % of Retailers, June 2023; Share of Omnichannel Consumer Data Adoption, by Retail Segments, in %, June 2023; 6.3. Canada; Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
7. Latin America: 7.1. Brazil; Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022; Weekly Online Shopping Activities, in % of Internet Users, Q3 2022; Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022; 7.2. Mexico; Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022; Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
8. Middle East and Africa: 8.1. UAE; Share of Shoppers Who Used at Least One Digital Shopping Feature in Most Recent Retail Shopping Journey, in %, 2022; Weekly Online Shopping Activities, in % of Internet Users, Q3 2022; Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022; 8.2. Saudi Arabia; Overall Retail Industry Size, in SAR billion, 2022* & 2027f; Online Retail Industry Size, in SAR billion, 2022* & 2027f; 8.3. South Africa; Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022