Global Neobanking Market and Trends 2023
Neobanking estimated to see double-digit CAGR as of 2022: new yStats.com report.
The digital-only bank account ownership is not equal among women and men across countries worldwide
The adoption and developments of neobanks was accelerated throughout the pandemic. Many consumers switched to online services in various aspect of their lives, and banking was no different. The global neobanking market size has almost doubled between 2020 and 2022, proving the increased adoption of neobanking services, as found by the new yStats.com report. Whereas the neobanking user distribution in terms of age and gender shows gaps between old and young, and women and men. Across various countries, the gender gap of adults with a digital-only bank account can be observed in almost every country, with men owning a digital-only bank account displaying a larger share than women. Additionally, when looking at the age distribution, older generations tend to have less financial relationship with neobanks than the younger ones. Whereas in countries like Germany and Hong Kong, the age distribution of neobanking users was rather even.
Brazil is among the leading countries in digital banking
Brazil displays one of the highest shares of digital-only bank account adoption, reaching close to half of all adults in the country. Furthermore, this share is projected to increase significantly through 2027, according to sources cited in the new yStats.com report. When compared to the global average, Brazil also shows high shares of digital-only banking users among all age groups, led by adults aged 25-34. Among the top 20 independent neobanks, due to the high digital banking use in the country, Brazil’s NU Bank ranked extremely high in terms of valuation at the end of 2021, beating neobanks from Europe, America, and Asia. The number of annual fintech startups (incl. digital banking) in Brazil has also experienced a continuous growth and nearly tripled from 2017 to 2021, demonstrating the country’s leading position in the field of neobanking.
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