Global Neobanking Market and Trends 2023

Global Neobanking Market and Trends 2023

Neobanking estimated to see double-digit CAGR as of 2022: new yStats.com report.

The digital-only bank account ownership is not equal among women and men across countries worldwide

The adoption and developments of neobanks was accelerated throughout the pandemic. Many consumers switched to online services in various aspect of their lives, and banking was no different. The global neobanking market size has almost doubled between 2020 and 2022, proving the increased adoption of neobanking services, as found by the new yStats.com report. Whereas the neobanking user distribution in terms of age and gender shows gaps between old and young, and women and men. Across various countries, the gender gap of adults with a digital-only bank account can be observed in almost every country, with men owning a digital-only bank account displaying a larger share than women. Additionally, when looking at the age distribution, older generations tend to have less financial relationship with neobanks than the younger ones. Whereas in countries like Germany and Hong Kong, the age distribution of neobanking users was rather even.

Brazil is among the leading countries in digital banking

Brazil displays one of the highest shares of digital-only bank account adoption, reaching close to half of all adults in the country. Furthermore, this share is projected to increase significantly through 2027, according to sources cited in the new yStats.com report. When compared to the global average, Brazil also shows high shares of digital-only banking users among all age groups, led by adults aged 25-34. Among the top 20 independent neobanks, due to the high digital banking use in the country, Brazil’s NU Bank ranked extremely high in terms of valuation at the end of 2021, beating neobanks from Europe, America, and Asia. The number of annual fintech startups (incl. digital banking) in Brazil has also experienced a continuous growth and nearly tripled from 2017 to 2021, demonstrating the country’s leading position in the field of neobanking.


1. Management Summary
2. Global Market Overview
Top 3 Trends in Neobanking, October 2022
Neobanking Market Size, in USD billion, 2022 & 2027f
Top 20 Independent Neobanks, by Valuation, in USD billion, December 2021
Share of Primary Financial Relationships, by Type of Bank, in % of Banking Service Consumers, August 2021
Most Used Neobank Products, in % of Neobanking Service Consumers, August 2021
Breakdown of Primary Financial Relationships With Neobanks, by Age, in % of Banking Service Consumers, August 2021
Share of Consumers Who Rate Importance of Seamless Integration of Financial Providers as Extremely or Very High, by Type of Bank, in % of Banking Service Consumers, August 2021
Share of Banking Service Consumers Who Completely or Mostly Trust Their Bank, incl. “Neobanks”, in %, August 2021
Share of Banking Service Consumers Who Are Willing to Expand the Use of Products and Services if Neobanks Partnered With Most Trusted Financial And/or Hi-Tech Company, in %, August 2021
3. Europe
3.1. Regional
Neobanks Current Developments Overview, October 2022
Share of Primary Financial Relationships, by Type of Bank, in % of Banking Service Consumers, August 2021
Share of Banking Service Consumers Who Are Willing to Expand Use of Products and Services if Neobanks Partnered With Most Trusted Financial And/or Hi-Tech Company, in %, August 2021
3.2. United Kingdom
Top 4 Neobanks, by Market Account Holders, in millions, 2022e
Breakdown of Personal Bank Accounts, in % of Account Numbers, 2018 - 2021
Breakdown of Micro-Business Bank Accounts, in % of Account Numbers, 2019 - 2021
Breakdown of Customers Who Switched to Digital Challenger Banks in The Past 12 Months, by Age, in %, July 2021
Share of Adults Who Would Consider Banking With a Provider That Does Not Have Any Branches, in %, February 2022
Share of Consumers Who Rate Importance of Seamless Integration of Financial Providers as Extremely or Very High, by Type of Bank, in % of Banking Service Consumers, August 2021
Share of Banking Service Consumers Who Completely or Mostly Trust Their Bank, incl. “Neobanks”, in %, August 2021
3.3. France
Share of Banking Service Consumers Who Completely or Mostly Trust Their Bank, incl. “Neobanks”, in %, August 2021
3.4. Spain
Share of Adults With a Digital-Only Bank Account, in %, 2022* & 2027f
Share of Digital-Only Banking Users, by Age, in % of Adults, March 2022
3.5. Poland
Share of Internet Users Who Used Online Financial Services, by Service Type, in %, Q3 2021
3.6. Italy
Share of Internet Users Who Used Online Financial Services, by Service Type, in %, Q3 2021
3.7. Romania
Share of Internet Users Who Used Online Financial Services, by Service Type, in %, Q3 2021
3.8. Ireland
Share of Adults With a Digital-Only Bank Account, in %, March 2022 & 2027f
Share of Digital-Only Banking Users, by Age, in % of Adults, March 2022
3.9. Portugal
Share of Adults With a Digital-Only Bank Account, in %, 2022* & 2027f
3.10. Germany
Share of Adults With a Digital-Only Bank Account, in %, 2022* & 2027f
Share of Adults With a Digital-Only Bank Account, by Gender, in %, March 2022
Share of Digital-Only Banking Users, by Age, in % of Adults, March 2022
Share of Consumers Who Rate Importance of Seamless Integration of Financial Providers as Extremely or Very High, by Type of Bank, in % of Banking Service Consumers, August 2021
Share of Banking Service Consumers Who Completely or Mostly Trust Their Bank, incl. “Neobanks”, in %, August 2021
3.11. Denmark
Share of Internet Users Who Used Online Financial Services, by Service Type, in %, Q3 2021
3.12. Russia
Revenue of Tinkoff Neobank, in RUB billion, and Year-on-Year Change, in %, Q3 2019 – Q2 2021 & Q4 2021
Number of Customers of Tinkoff, in millions, and Quarter-on-Quarter Change, in %, Q1 2020 – Q2 2021 & Q4 2021 - Q1 2022
4. North America
4.1. United States
Number of Neobank Account Holders, in millions, and Share of Population, in %, 2021 – 2025f
Top Challenger Banks, by Number of Consumers With a Checking or Spending Account, in millions, Q1 2022
Share of Adults With a Digital-Only Bank Account, in %, 2022* & 2027f
Share of Adults With a Digital-Only Bank Account, by Gender, in %, March 2022
Share of Digital-Only Banking Users, by Age, in % of Adults, March 2022
Share of Consumers Whose Primary Checking Account is With a Digital Bank, by Generation, in % of Consumers, October 2020, July 2021 and January 2022
Share of Primary Financial Relationships, by Type of Bank, in % of Banking Service Consumers, August 2021
Share of Consumers Who Rate Importance of Seamless Integration of Financial Providers as Extremely or Very High, by Type of Bank, in % of Banking Service Consumers, August 2021
Share of Banking Service Consumers Who Completely or Mostly Trust Their Bank, incl. “Neobanks”, in %, August 2021
Share of Banking Service Consumers Who Are Willing to Expand Use of Products and Services if Neobanks Partnered With Most Trusted Financial And/or Hi-Tech Company, in %, August 2021
4.2. Canada
Share of Adults Who Used In-Branch Banking, in %, 2018 & 2021
5. Asia-Pacific
5.1. Regional
Neobanks Current Developments Overview, October 2022
Share of Primary Financial Relationships, by Type of Bank, in % of Banking Service Consumers, August 2021
Share of Banking Service Consumers Who Are Willing to Expand Use of Products and Services if Neobanks Partnered With Most Trusted Financial And/or Hi-Tech Company, in %, August 2021
5.2. Hong Kong
Share of Adults With a Digital-Only Bank Account, in %, 2022* & 2027f
Share of Digital-Only Banking Users, by Age, in % of Adults, March 2022
Breakdown of Fintech Segment Distribution, in %, 2021
Share of Banking Service Consumers Who Completely or Mostly Trust Their Bank, incl. “Neobanks”, in %, August 2021
5.3. Singapore
Share of Adults With a Digital-Only Bank Account, in %, 2022* & 2027f
Share of Digital-Only Banking Users, by Age, in % of Adults, March 2022
Share of Banking Service Consumers Who Completely or Mostly Trust Their Bank, incl. “Neobanks”, in %, August 2021
5.4. Australia
Share of Consumers Who Rate Importance of Seamless Integration of Financial Providers as Extremely or Very High, by Type of Bank, in % of Banking Service Consumers, August 2021
Share of Banking Service Consumers Who Completely or Mostly Trust Their Bank, incl. “Neobanks”, in %, August 2021
5.5. South Korea
Kakao Bank Operating Revenue, in KRW billion, Q2 2021 – Q2 2022
Number of Kakao Bank Users, in millions, Q2 2021 – Q2 2022
Breakdown of Kakao Bank Users, by Age, in %, Q2 2022
6. Latin America
6.1. Regional
Neobanks Current Developments Overview, October 2022
Share of Primary Financial Relationships, by Type of Bank, in % of Banking Service Consumers, August 2021
Breakdown of Distribution of Fintech Companies, by Segment, in %, 2021
Average Annual Growth Rate of Fintech Segment, by Fintech Segment, in %, 2017-2021
Share of Banking Service Consumers Who Are Willing to Expand Use of Products and Services if Neobanks Partnered With Most Trusted Financial And/or Hi-Tech Company, in %, August 2021
6.2. Brazil
Share of Adults With a Digital-Only Bank Account, in %, 2022* & 2027f
Share of Adults With a Digital-Only Bank Account, by Gender, in %, March 2022
Share of Digital-Only Banking Users, by Age, in % of Adults, March 2022
Share of Consumers Who Rate Importance of Seamless Integration of Financial Providers as Extremely or Very High, by Type of Bank, in % of Banking Service Consumers, August 2021
Share of Banking Service Consumers Who Completely or Mostly Trust Their Bank, incl. “Neobanks”, in %, August 2021
Number of Annual Fintech Startups, incl. “Digital Banking”, 2017-2021
6.3. Mexico
Share of Adults With a Digital-Only Bank Account, in %, 2022* & 2027f
Share of Adults With a Digital-Only Bank Account, by Gender, in %, March 2022
Share of Digital-Only Banking Users, by Age, in % of Adults, March 2022
Share of Banking Service Consumers Who Completely or Mostly Trust Their Bank, incl. “Neobanks”, in %, August 2021
6.4. Colombia
Use of Online Financial Services, in % of Internet Users, Q3 2021
Number of Annual Fintech Startups, incl. “Digital Banking”, 2017-2021
7. Middle East and Africa
7.1. Middle East
Neobanks Current Developments Overview, October 2022
Share of Respondents Who Prefer to Do Their Banking Online in Some Form, in %, March 2021– March 2022
7.2. Africa
Number of Neobanks, 2012-2021
Top 10 Neobanks, by Number of Customers, in thousands, 2021

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings