Global Digital Health Market and Trends 2023

Global Digital Health Market and Trends 2023



The digital health market is forecasted to maintain positive growth between 2022 and 2025, reaching a value close to EUR 900 billion by 2025: new yStats.com report.

Despite the forecasted surge in the digital health market, total digital health funding saw a slump in 2022

The global adoption of digital healthcare solutions is transforming the conventional healthcare market. Patients and medical professionals are embracing telemedicine, health apps, wearables, and disease management tools. The digital health market is projected to grow at a double-digit CAGR between 2022 and 2032, reaching close to EUR 900 billion by 2032, according to a report by yStats.com. Investments in digital health companies have been flowing in due to their growth potential. Significant investment is directed towards companies focusing on social determinants of healthcare and expanding affordable healthcare services. However, total digital health funding witnessed a decline of nearly -50% between 2021 and 2022 due to macroeconomic challenges, including inflation, interest rate hikes, and supply chain issues. Investor risk aversion also contributed to the decline, with a focus on avoiding late-stage deals and high-valuation startups. Despite the funding decline, the changing digital health market continues to attract investors. It is anticipated that in 2023, investments in digital healthcare will be directed towards alternative healthcare models, such as out-of-hospital care. Additionally, the home-based caregiving market, providing long-term care to patients after chronic illness or injury, emerged as a trend in 2022 and is expected to see increased investment in 2023. Although digital health funding decreased, the USA generated the highest digital health funding in Q4 2022 compared to other regions, reaching nearly EUR 2,000 million, as reported by yStats.com. Health IT and telehealth were the top two segments that dominated total digital health funding globally during that period.

The digital health market is witnessing a boom in growth against the backdrop of emerging trends such as connected health, telehealth, and AI in healthcare

The global digital health industry is rapidly advancing due to technological innovations and emerging trends. AI, telehealth, and telemedicine are transforming the traditional healthcare market. AI enables early detection of conditions, reduces healthcare costs, and improves treatment efficiency and accuracy. Healthcare leaders worldwide are investing heavily in AI, with over half planning to prioritize it. In the USA, one-third of physicians aim to adopt AI within a year for practice efficiency and clinical applications. Telehealth is also gaining popularity, with many Americans accessing healthcare through telemedicine. Prescription refills, minor illnesses, and mental health conditions are the top segments for telemedicine use. Europe expects telehealth to enhance diagnosis in the next 3-5 years. Telephone-based telehealth is preferred in countries like Canada, Spain, and the USA.


1. Key Takeaways
Key Takeaways of Digital Health Market and Trends, May 2023 (1 of 2)
Key Takeaways of Digital Health Market and Trends, May 2023 (2 of 2)
2. Management Summary
3. Global
Overview and Trends in Digital Health, May 2023 (1 of 5)
Overview and Trends in Digital Health, May 2023 (2 of 5)
Overview and Trends in Digital Health, May 2023 (3 of 5)
Overview and Trends in Digital Health, May 2023 (4 of 5)
Overview and Trends in Digital Health, May 2023 (5 of 5)
Digital Health Market Size, in USD billion, 2022 & 2032f
Leading Digital Technology Investments Made in Digital Healthcare, in % of Healthcare Leaders, March 2022
Healthcare Services That Healthcare Leaders Are Offering vs Those They Are Willing to Offer in 3 Years, in % of Healthcare Leaders, February 2023 (1 of 2)
Healthcare Services That Healthcare Leaders Are Offering vs Those They Are Willing to Offer in 3 Years, in % of Healthcare Leaders, February 2023 (2 of 2)
Total Digital Health Funding, in USD billion, & Factors Leading to the Decline of Digital Health Funding, 2020-2022
Total Digital Health Funding, by Region, in USD million & Number of Deals, in Absolute Number, Q4 2022
Total Digital Health Funding, by Segments, in USD billion & Number of Deals, in Absolute Number, Q4 2022
Breakdown of Deals Among Investors, in % of Investors, Q4 2022
Share of Healthcare Leaders Who Believe Virtual Care Had or Will Have the Biggest Impact on Improving Care, in %, February 2023
Share of Trust in Predictive Analytics Across Clinical Settings, by Region, in % of Healthcare Leaders, March 2022
Adoption of Predictive Analytics in Clinical Setting, by Country, in % of Healthcare Leaders, March 2022
Share of Adults Who Used Health Apps, in %, February 2022
Level of Positive Impact That Healthcare Executives Believe AI Will Have on Their Organization in the Future, in % of Healthcare Executives, 2022e
Share of Healthcare Executives for Whom IT/Security Breaches Are Primary Concerns About Disinformation Attacks, in %, 2022e
Share of Healthcare Leaders Who Want to Partner Outside Their Healthcare System & Types of Organizations They Want to Partner With, in %, February 2023
Share of Patients Who Enrolled or Are Likely to Enroll in Receiving Electronic Bills from Their Healthcare Providers, in %, 2022
4. North America
4.1. Regional
Overview and Trends in Digital Health, May 2023
4.2. USA
Share of Physicians Who Believe Select Elements Work Better in-Person Than Virtually, in %, March 2022
Breakdown of Physician Who Believe Digital Health Solutions are Beneficial, in %, 2022e
Top Virtual Health Approach Implemented by Physicians, in % of Physicians, March 2022
Top Healthcare Areas Where Technology Will be Beneficial, in % of Physicians, 2022e
Top Digital Health Solutions Physicians are Enthusiastic About, in % of Physicians, 2022e
Frequency of Using Health Apps Among Adults, in % of Adults, January 2023
Top Reasons for Using Health Applications, in % of Adults, January 2023
Top 10 Mobile Health and Fitness Applications, by Downloads, in millions, 2022
Share of Adults Who are Concerned About Privacy of Their Health Data on Their Smartphone Apps, by Generation, in %, January 2023
Frequency of Using Health Wearables Among Adults, in % of Adults, January 2023
Share of Wearable Owners Willing to Share Their Health Data, in %, 2022e
Share of Respondents Who Accessed Healthcare via Telemedicine at Some Point in Their Lives, in %, 2022
Share of Respondents Aged 55+ Who Used Telemedicine, in %, 2022
Breakdown of Respondents Who Prefer in-Person Care vs Telemedicine, by Categories, in %, 2022
Preferred Way of Accessing Telemedicine Among Adults, in % of Adults, 2022
Top Benefits Among Patients for Using Telehealth, in % of Patients, May 2022
Top Benefits Among Healthcare Providers of Using Telehealth, in % of Healthcare Providers, May 2022
Top Challenges That Healthcare Providers Faced While Using Telehealth, in % of Healthcare Providers, May 2022
Impact of Artificial Intelligence and Machine Learning on Select Healthcare Outcomes, in % of Healthcare Executives, July 2022
Top Effects of Virtual Health on Access to Care for Underprivileged Groups, in % of Physicians, March 2022
Top 3 Barriers Hindering Organization’s Ability to Reach Ideal Digital Health State, in % of Health System Leaders, February 2023
4.3. Canada
Share of Respondents Who Showed Interest in at Least One Digital Health Service, in %, November 2022
Share of Respondents Who Showed Interest in at Least One Digital Health Service, in %, November 2022
Types of Digital Health Services Respondents are Interested in, in % of Respondents, November 2022
Share of Respondents Who Accessed Their Personal Health Information Online, in %, November 2022
Types of Personal Health Information That Respondents Have Access to Online, in % of Respondents, November 2022
Virtual Visit Types That Respondents are Most Interested in, in % of Respondents, November 2022
Top Reasons for Choosing Virtual Visits Over In-Person Visits, in % of Respondents, November 2022
Preferred Virtual Visit Type as per Health Encounters, in % of Respondents, November 2022
5. Europe
5.1. Regional
Overview and Trends in Digital Health, May 2023
Share of Clinicians Who Believe New Technologies Can Improve Select Patient Outcomes, in %, 2022e
Top Challenges Faced While Adopting New Digital Health Technology, in % of Clinicians, 2022e
Share of Clinicians Who Believe Select Technologies Should Improve the Efficiency And Effectiveness of Diagnostics in the Next 3-5 Years, in %, 2022e
Preference Toward Using Traditional vs Digital Channels, by Appointment Stage, in % of Patients, Q1 2022
Breakdown of Patients With Chronic Illness Using Medical Apps/Devices & Types of Medical Devices Used, in %, Q1 2022
Top Motivators for Sharing Medical Data With Mobile Apps, in % of Patients, Q1 2022
5.2. UK
Share of Adults Using Health Apps, in %, 2021 & April 2022
Share of Health App Users Who Use Health Apps Weekly or More Often, in %, April 2022
Share of Adults in the Age Group 65+ Supporting the Move Towards Digital Health, in %, 2021 vs April 2022
Breakdown of Health App Users Who Believed Health Apps Were Useful in Improving Health and Well-Being, in %, April 2022
Top Sources Through Which Health App Users Found a Health App, in % of Health App Users, April 2022
Share of Adults Using Health Apps, by Age, in %, April 2022
5.3. Germany
Overview of Digital Health Market, May 2023
Share of Healthcare Leaders Investing in Select Digital Health Technologies, in %, March 2022
Share of Pharmacies Joining Telematics Infrastructure, in %, 2021 & June 2022
Share of Communication Processes in Health Care That Will Be Digital, in %, 2026f
Breakdown of Prescriptions That Will Be on Paper vs Digital, in % of All Prescriptions, 2023e
Breakdown of Prescriptions That Are Prescribed Electronically, in % of Doctors, July 2022
Share of Doctors Using Electronic Health Records/Electronic Patient Records (ePA), in %, July 2022
Share of Patients Showing Willingness Towards Select Digital Health Solutions, in %, 2022e
Top Digital Health Services Currently Used in Hospitals vs Those That Are Not Used But Are Useful, by Segments, in % of Doctors, July 2022
Biggest Obstacles in the Way of Digitalization of the Healthcare System, in % of Doctors, July 2022
Biggest Obstacles in the Way of Digitalization of the Healthcare System, in % of Doctors, July 2022
Number of Telematic Infrastructure Solutions Used, by Type, in millions, June 2022
Preferred Institutions to Partner With for Innovations & Benefits of Partnering With Health Tech Companies, in % of Healthcare Leaders, March 2022
Top Ways in Which Predicative Analysis Will Impact Healthcare, in % of Healthcare Leaders, March 2022
Share of Respondents Using Health Tracking Apps vs Those Who Share Their Personal Health Data, in %, 2022
5.4. France
Share of Respondents Using Teleconsultation, in %, November 2022
Share of Adults Who Used Online Appointment Booking Tools vs Those Who Used Online Result Submission Tools, in %, November 2022
Share of Healthcare Leaders for Whom AI as an Advanced Way of Treatment Will Be the Top Investment in 2022, in %, March 2022
Top Reasons for Investing in Artificial Intelligence, in % of Healthcare Leaders, March 2022
5.5. Spain
Breakdown of Respondents Using Telephone for Consultation With Family Doctor or GP, in %, 2022
Breakdown of Respondents Who Were Willing to Use Video Consultation, in %, 2022
5.6. Italy
Breakdown of Patients and Citizens Who Have Used Electronic Health Records, in %, 2021
5.7. Netherlands
Top Health Related Activities Performed Online, in % of Respondents, July 2022
Breakdown of Nurses Who Estimated the Proportion of Patients Who Have Used Telemonitoring, in %, August 2022
Share of Care Providers Offering a Patient Portal, in % of Care Providers, August 2022
Share of Nurses in Various Healthcare Branches Using a Particular Supervisory Technique, in %, August 2022
Share of Respondents Using Smart Health Devices, by Age, in %, July 2022
5.8. Austria
Top Drivers for Digital Transformation, in % of Healthcare Sector Players, October 2022
Top Challenges in the Way of Digital Transformation, in % of Healthcare Sector Players, October 2022
Breakdown of Top Technologies That Healthcare Sector Players Are Likely to Use During Digitalization, in % of Healthcare Sector Players, October 2022
5.9. Switzerland
Breakdown of Doctors and Patients for Whom Digitalization of Healthcare is Important, in %, January 2022
Share of Doctors Showing Interest in Electronic Medication Plans to Improve Correct Intake of Medication, in %, January 2022
Top Preferred Uses of Healthcare Apps Among Interested Patients, in % of Patients, January 2022
Breakdown of Doctors Keeping Medical Records Electronically, in %, January 2022
6. Asia-Pacific
6.1. Regional
Overview and Trends in Digital Health, May 2023
Total Digital Health Venture Capital Funding, in USD billion, Q1 2022-Q4 2022
Share of Healthcare Organizations That Will Have Data Governance Framework in Place to Prioritize Use of AI in Predictive, Preventive and Personalized Care, in %, 2026f
Number of Active Digital Health App Users, by Country, in thousands, November 2022
6.2. China
Digital Health Market Value, in CNY billion, 2020-2022e
Digital Medical Service Market Value, in CNY billion, 2020-2022e
Top Digital Health Areas in Which Healthcare Leaders Are Investing, in %, March 2022
Top Ways in Which Predicative Analysis Will Impact Healthcare, in % of Healthcare Leaders, March 2022
6.3. India
Top Usage of Healthcare Apps, in % of E-Commerce Users, 2022e
Breakdown of Revenue From Telemedicine, in % of Healthcare Leaders and Professionals, 2022
Share of Healthcare Leaders and Professionals Who Have Implemented Electronic Medical Records (EMR), in %, 2022
Share of Healthcare Professionals Who Want to Partner With Diagnostic Imaging and Screening Centers to Improve Patient Outcome and Care Delivery, in %, February 2023
7. Latin America
7.1. Regional
Share of Respondents Who Used Smartphone Regularly to Monitor Their Health Status, in %, 2022
Share of Respondents Using Health & Fitness Apps/Websites At Least Once a Week, by Countries, in %, September 2022
7.2. Brazil
Share of Doctors and Nurses Who Use Teleconsultation Services, in %, October 2022
Share of Doctors and Nurses Offering Remote Monitoring of Patients, in %, October 2022
Share of Physicians and Nurses Using Teleconsulting Service Between Professionals, in %, October 2022
Share of Doctors Who Used Electronic Prescription, in %, October 2022
7.3. Mexico
Breakdown of Doctors Who Carry Out Select Digital Activities in Their Medical Practice, by Frequency, in %, September 2022
Types of Platforms Used by Doctors to Keep in Touch With Their Patients, in % of Doctors, September 2022
Breakdown of Medical Professionals Using Electronic Medical Records, in %, September 2022
8. Middle East and Africa
8.1. Regional
Overview and Trends in Digital Health, May 2023 (1 of 3)
Overview and Trends in Digital Health, May 2023 (2 of 3)
Overview and Trends in Digital Health, May 2023 (3 of 3)
8.2. UAE
Share of Respondents Who Believe Technology Plays an Important Role in Managing Health More Effectively, in %, June 2022
Share of Respondents Who Believe Virtual Discussions With Their Doctors Are As Effective As Face-to-Face Discussions, in %, June 2022
Share of Respondents Who Are Aware of Telehealth Solutions vs Those Who Are Willing to Use Them, in %, June 2022
Top Benefits of Digital Healthcare Technologies, in %, June 2022

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