Global B2C E-Commerce and Shopper Insights: 2025 to 2028 Market Forecasts and Trends
In 2027, retail E-Commerce sales are projected to account for more that 20% of total global retail sales, according to the latest yStats.com report highlighting key trends and forecasts for the global B2C E-Commerce market.
E-Commerce Sales Projected to Reach Nearly USD 8 Trillion by 2027
By 2027, global E-Commerce sales are expected to reach nearly USD 8 trillion, accounting for over 20% of total retail sales. Asia-Pacific will lead the market, contributing nearly USD 5 trillion to retail E-Commerce by 2028 and comprising more than 35% of its total retail sales. Latin America and Southeast Asia are projected to see the highest growth, driven by digital adoption and mobile commerce.
Social Commerce Spurs Global Shopping Trends
Social commerce continues to influence shopping behavior, with 37% of surveyed global online shoppers using Facebook for purchases in 2024. TikTok's role surged, particularly among millennials and Gen Z. Shoppers prioritize free delivery and lower prices, with high delivery costs cited as the primary cause of cart abandonment by over 40% of global shoppers.
Cross-Border E-Commerce Gains Traction Globally
In 2024, 55% of global online shoppers purchased from international retailers, with China and the U.S. as the top destinations. Clothing and footwear accounted for the majority of cross-border purchases, followed by electronics. However, fraud concerns remain a significant barrier for international shoppers.
- 1. Management Summary
- 2. Framework and Approach
- 2.1. Global and Regional B2C E-Commerce Market Analysis: Trends and Forecasts (2021–2028)
- 2.1.1. Key Takeaways
- 2.1.2. Global and Regional B2C E-Commerce Market Analysis: Trends and Forecasts (2021–2028)
- Global: Overview of Retail & E-Commerce Sales Market, January 2025
- Global: Retail E-Commerce Share, in % of Total Retail Sales, 2021–2027f
- Global: Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2021-2027f
- Global: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
- Global: Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2022-2028f
- Asia-Pacific: Asia-Pacific Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
- Asia-Pacific: Retail E-Commerce Sales, in USD trillion, & in % of Year-on-Year Change, in %, 2022-2028f
- USA: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
- USA: Retail E-Commerce Sales, in USD trillion, & in % of Year-on-Year Change, in %, 2022-2028f
- Canada: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2027f
- Canada: Retail E-Commerce Sales, in CAD billion, in % of Year-on-Year Change, 2022-2027f
- Western Europe: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
- Western Europe: Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f
- Latin America: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
- Latin America: Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f
- 2.2. Future of Online Retail: Regional Trends and Forecasts (2025–2028/2029)
- 2.2.1. Key Takeaways
- 2.2.2 Future of Online Retail: Regional Trends and Forecasts (2025–2028/2029)
- Global: Overview of Online Retail Sales Market, January 2025
- Global : Online Retail Sales as a Share of Total Retail Sales, in %, 2028f
- Global : Online Retail Sales, in USD trillion, 2023 & 2028f
- Asia-Pacific: Online Retail Sales, in USD trillion, 2023 & 2028f
- Southeast Asia: Retail E-Commerce Sales, in USD billion, 2023 & 2028f
- USA: Online Retail Sales As A Share Of Total Retail Sales, in %, 2024 & 2029f
- USA: Online Retail Sales, in USD trillion, 2024 & 2029f
- USA: Share of Amazon and Walmart E-Commerce Sales, in %, 2029f
- Western Europe: Online Retail Sales, in USD billion, 2023 & 2028f
- Eastern Europe: Online Retail Sales, in USD billion, 2023 & 2028f
- Latin America: Online Retail Sales, in USD billion, 2023 & 2028f
- 2.3. Global E-Commerce, Social Media, and Mobility Payment Trends: Insights and Regional Highlights
- 2.3.1. Key Takeaways
- 2.3.2. Global E-Commerce, Social Media, and Mobility Payment Trends: Insights and Regional Highlights
- Global: E-Commerce Shopping Trends, January 2025
- Global: Digital Mobility Payments and Market Growth Overview, January 2025
- Global: Social Media Users Making A Purchase Through Social Commerce, in %, 2024
- Global: Baby Boomers Using Social Media For Brand Discovery, in %, 2024
- Global: Millennials Making Purchases on TikTok, in %, November 2024
- 3. Global Online Shopping Behavior in 2024: Insights into Trends, Challenges, and Preferences
- 3.1 Key Takeaways
- 3.2. Global Online Shopping Behavior in 2024: Insights into Trends, Challenges, and Preferences
- Online Shopper Frustrations, in % of Respondents, 2024
- Online Shopper Experience Improvements, in % of Respondents, 2024
- Important Benefits for Online Shoppers, in % of Respondents, 2024
- Social Media Platforms Purchased From, by Online Shoppers, in % of Respondents, 2024
- Most Popular Countries for Shopping on Each Social Media Platform, February 2023
- Online Marketplace Usage, in % of Respondents, 2024
- Online Shopper Preferences for Account Creation, in % of Respondents, 2024
- Online Payment Methods Preferred by Shoppers, in % of Respondents, 2024
- Reasons for Online Shopping Cart Abandonment, in % of Respondents, 2024
- Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (1 of 2)
- Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (2 of 2)
- 4. Global Cross-Border E-Commerce Trends in 2024: Destinations, Categories, and Shopper Behavior
- 4.1 Key Takeaways
- 4.2. Global Cross-Border E-Commerce Trends in 2024: Destinations, Categories, and Shopper Behavior
- Most Popular Countries for Buying Items from Abroad, in % of Respondents, 2024
- Share of Online Shoppers Buying from Retailers in Other Countries, in % of Respondents, 2024
- Share of Social Media Shoppers Buying From Retailers In Other Countries, in % of Respondents, 2024
- Share of Shoppers Under 45 Buying From Retailers In Other Countries, in % of Respondents, 2024
- Social Media Shopping Frequency, in % of Respondents, 2024
- Cross-Border Shopping Destinations, in % of Cross-Border Shoppers, 2024
- Top Categories for Cross-Border Purchases, in % of Cross-Border Shoppers, 2024
- Shoppers Reasons for Buying from Abroad, in % of Respondents, 2024
- Shoppers Reasons for Not Buying from Abroad, in % of Respondents, 2024
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