Global B2C E-Commerce Players Dynamics & Trends 2024

Global B2C E-Commerce Players Dynamics & Trends 2024



Global B2C E-Commerce Players Dynamics & Trends 2024: Reveals Amazon Dominates, TikTok Expands, JD.com and SHEIN Adjust Strategies in Global E-Commerce- A Deep Dive by yStats.com

Global B2C E-Commerce Scene: Amazon Leads, Major Players Expand

Amazon continues to dominate the global B2C E-Commerce arena, having captured over 10% of the total traffic share among global B2C E-Commerce marketplaces, with strong growth also seen from regional giants such as Alibaba and Mercado Libre. Significant expansions include Amazon's initiatives in the UK and TikTok Shop's expansion in Southeast Asia.

E-Commerce Trends: AI and Mobile Shopping

The landscape of global E-Commerce is evolving with AI-powered personalization and the surge in mobile shopping. In the US, AI technologies are set to revolutionize operations for most retailers by 2024, while mobile apps like Temu and SHEIN are gaining popularity in the Middle East.

Regional E-Commerce Dynamics: Leading Markets Worldwide

In China, the domestic B2C E-Commerce platforms ""Taobao and Tmall"" held a market share of over 50% of the total B2C E-Commerce market, as estimated in 2023.. In Latin America, Mercado Libre leads in sales growth and user engagement. Amazon.sa tops the Saudi Arabian market in the Middle East, emphasizing mobile shopping and diverse products. In Africa, Jumia dominates with significant traffic from Nigeria, Morocco, and Egypt, highlighting localized strategies.


1. Key Takeaways
2. Management Summary
3. Overview of Latest Strategic Moves by Global Key Players in B2C E-Commerce
Amazon: Strategic Shift in Response to Rising Competition, June 2024
Amazon and TikTok Shop: Competitive Moves in the UK's E-Commerce Landscape, April 2024
TikTok: B2C E-Commerce Strategy Developments in Southeast Asia, February 2024
Alibaba: Strategic Growth Initiatives and AI Advancements, June 2024
Alibaba and JD.com: B2C E-Commerce Market Dynamics and Strategic Adjustments, May 2024
SHEIN: Expansion in Europe, UK, and Strategic Partnerships in the US, July 2024
Temu: Strategic Shift Amidst Regulatory Challenges in the US, May 2024
Temu: Expansion and Competitive Strategy in B2C E-Commerce, with Focus on Germany, March 2024
Meituan: Global Expansion Initiatives with KeeTa Launch in Saudi Arabia, April 2024
Mercado Libre: Leading in Latin America's B2C E-Commerce Market and AI Integration Trends, February 2023
Mercado Libre: Leveraging AI for Growth in B2C E-Commerce in, February 2024
Takealot.com: Strategic Expansion Amid Amazon's Entry into South Africa, April 2024
Jumia: Financial Performance and Logistics Expansion in Lagos and Morocco, June 2024
Jumia: Strategic Pivot Exiting Food Delivery & Introducing Buy Now, Pay Later in Nigeria
4. Global B2C E-Commerce Key Player Rankings
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, May 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, May 2024
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (1 of 2)
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (2 of 2)
5.0 Asia-Pacific B2C E-Commerce Key Player Rankings and Insights
5.1. Regional
Top 10 Retailers, incl. “Online Retailers”, by Retail Sales Value, in USD billion, 2022
Top Product Categories Purchased on Online B2C E-Commerce Site Zalora Using BNPL, in % of BNPL Payments, Q3 2022
Breakdown of Payments Used on Online B2C E-Commerce Site Zalora, by Age Group, in % of Online Shoppers, Q3 2022
5.2. China
Top 3 Domestic B2C E-Commerce Platforms, in % of Total B2C E-Commerce Market, 2023e
5.3. Japan
Share of eBay Sellers Who Reported Their Sales to Have Increases Due to the Economy, in % of eBay Sellers, November 2022
5.4. India
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, May 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, May 2024
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (1 of 2)
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (2 of 2)
6.0 North America B2C E-Commerce Key Player Rankings and Insights
6.1. US
B2C E-Commerce Trends Online Retailers Believe Will Affect Their Business the Most in 2024, in % of Online Retailers, January 2024
Top 10 B2C E-Commerce Sites, by Monthly Visits, in millions, November 2023
Top B2C E-Commerce Marketplaces, by Sales Value, in USD billion, 2023e
Amazon’s B2C E-Commerce Sales, in USD billion, in % of Total B2C E-Commerce Sales, 2020-2025f
Comparison of Amazon, eBay and Walmart’s E-Commerce Marketplaces, July 2023
Top 10 Online Fashion Resale Brands, by Number of Resale Shop Listings, January 2023
6.2. Canada
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, May 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, May 2024
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (1 of 2)
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (2 of 2)
7. Europe B2C E-Commerce Key Player Rankings
7.1. UK
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, April 2024 (2 of 2)
7.2. Germany
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, March 2024 (1 of 2)
Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, March 2024 (2 of 2)
7.3. France
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.4. Italy
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.5. Spain
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.6. Netherlands
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.7. Sweden
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.8. Switzerland
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.9. Poland
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.10. Austria
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
7.11. Norway
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
7.12. Denmark
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.13. Belgium
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.14. Finland
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.15. Turkey
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
8. Latin America B2C E-Commerce Key Player Rankings
8.1. Regional
Breakdown of Top B2C E-Commerce Sites, by Type, in % of Online Shoppers, 2023e
Top B2C E-Commerce Websites in Selected Countries, by Visits in millions, Bounce Rate in %, Pages Per Visit, and Average Visit Duration, February 2024
8.2. Brazil
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, May 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, May 2024
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (1 of 2)
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (2 of 2)
8.3. Mexico
Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, May 2024
Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, May 2024
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (1 of 2)
Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (2 of 2)
9. The Middle East B2C E-Commerce Key Player Rankings and Insights
9.1. Saudi Arabia
Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (1 of 2)
Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (2 of 2)
Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.2. UAE
Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (1 of 2)
Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (2 of 2)
Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.3. Israel
Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (1 of 2)
Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (2 of 2)
Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.4. Qatar
Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.5. Kuwait
Top 10 Free Mobile Shopping Apps in the Google Play Store, by Rank, March 2024
9.6. Jordan
Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.7. Bahrain
Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.8. Oman
Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
10. Africa B2C E-Commerce Key Player Rankings and Insights
10.1. Regional
Top Online Marketplaces, by Monthly Visits, in millions, March 2024
B2C E-Commerce Company Jumia’s Largest Markets, by Monthly Visits, in millions, March 2024
Breakdown of B2C E-Commerce Company Jumia’s Markets, by Country, in % of Total Monthly Visits, March 2024
B2C E-Commerce Company Souq’s Largest Markets, by Monthly Visits, in millions, March 2024
Breakdown of B2C E-Commerce Company Souq’s Markets, by Country, in % of Total Monthly Visits, March 2024
10.2. South Africa
B2C E-Commerce Company Takealot.com’s Largest Markets, by Monthly Visits, in millions, March 2024
Breakdown of B2C E-Commerce Company Takealot.com’s Markets, by Country, in % of Total Monthly Visits, March 2024
10.3. Kenya
Share of Monthly Visits to the B2C E-Commerce Company Kilimall, in %, March 2024

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