Global B2C E-Commerce Market 2023

Global B2C E-Commerce Market 2023



Argentina is set to experience the biggest B2C E-Commerce market growth by 2025: new yStats.com report.

Developed B2C E-Commerce markets are expected to undergo a significant decline in growth

Globally, the B2C E-Commerce market experienced a peak growth during the pandemic years and is further projected to witness the smallest growth since many years prior. The growth rate is shifting from a continuous double-digit percentage in annual growth until 2022 to a lasting single-digit percentage from 2022 onward. This trend is particularly evident in developed markets such as the U.S. and Europe, which are forecasted to encounter single-digit growth in market size by 2027. These projections align with the findings from yStats.com.Interestingly, the Asia-Pacific region is positioned to lead in B2C E-Commerce sales value, surpassing North America and Western Europe. Furthermore, China is expected to establish its dominance over the U.S. and Europe in terms of B2C E-Commerce sales value by 2025, with its value almost ten times that of the U.S. value alone.Latin America displays major growth potential post pandemic

Conversely, while developed markets experience restrained growth, Latin America stands out as a region with significant post-pandemic growth potential. Latin America is projected to display a mid-range double-digit Compound Annual Growth Rate (CAGR) in its B2C E-Commerce market between 2022 and 2025. Notably, in 2022, Brazil held a prominent lead in B2C E-Commerce market size, followed by Mexico and Argentina. Intriguingly, Argentina, despite ranking third in market size in 2022, is anticipated to exhibit the most substantial CAGR in the region by 2025. These observations underscore the considerable growth potential outlined in the recent ystats.com publication.


1. Key Takeaways
Key Takeaways of B2C E-Commerce Market and Trends, August 2023 (1 of 2)
Key Takeaways of B2C E-Commerce Market and Trends, August 2023 (2 of 2)
2. Management Summary
3. Global
B2C E-Commerce Market Overview, June 2023
B2C E-Commerce Market Trends, June 2023
Social Commerce Market Trends, July 2023
B2C E-Commerce Market Size, in USD trillion, & Year-on-Year Change, in %, 2021-2026f
B2C E-Commerce Market Size, in USD trillion, 2023e & 2026f
B2C E-Commerce Market Size, in USD trillion, 2022 & 2027f*
B2C E-Commerce Sales Growth, in %, 2015-2026f
B2C E-Commerce Sales Value, in USD trillion, 2023f* & 2025f
B2C E-Commerce Sales Value, by Country/Region, in USD trillion, 2025f
B2C E-Commerce Sales Value of Top 3 Regions, in USD trillion, 2022
Breakdown of B2C E-Commerce Sales Value, by Region, in %, 2022
B2C E-Commerce Sales Value of Top 3 Product Categories, in USD billion, 2022
Breakdown of B2C E-Commerce Sales Value, by Product Category, in %, 2022
Breakdown of Payment Method Types Used in B2C E-Commerce, in %, 2023e
4. North America
4.1. USA
Mobile Commerce Market Trends, July 2023
B2C E-Commerce Sales, in USD trillion, 2021 & 2022
Retail E-Commerce Sales, in USD trillion, in % of Total Retail Sales, 2022-2027f
Year-Over-Year Growth in Online Sales, in %, 2013-2022
Share of B2C E-Commerce Sales of Total Retail Sales, in %, 2021 & 2022
Retail E-Commerce Sales Share of Total Retail E-Commerce Sales, by Product Category, in % of Total Retail E-Commerce Sales, 2023e & 2027f
Retail Marketplace E-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, 2023e-2027f
Top B2C E-Commerce Marketplaces, by Sales Value, in USD billion, 2023e
Total Value of Amazon Retail E-Commerce Sales, in USD billion & Share of Amazon Retail Sales, in % of E-Commerce Sales, 2020-2024f
Total Value of Amazon Business Product Sales, in USD billion & Share of Amazon Business Product Sales, in % of B2B E-Commerce Site Sales, 2022e-2026f
Overview of Amazon’s B2C and B2B E-Commerce Market, July 2023
Comparison of Amazon, eBay and Walmart’s E-Commerce Marketplaces, July 2023
TikTok Shop Market Overview, July 2023 (1 of 2)
TikTok Shop Market Overview, July 2023 (2 of 2)
5. Europe
5.1. Regional
Retail E-Commerce Sales, in USD billion, in % of Total Retail Sales, 2022e-2026f
Share of Internet Users Who Shopped Online in the Previous 12 Months, in %, February 2023
Share of Respondents Who Shopped Online in Past 12 Months, by Country, in % of Respondents, February 2023 (1 of 2)
Share of Respondents Who Shopped Online in Past 12 Months, by Country, in % of Respondents, February 2023 (2 of 2)
Share of Internet Users Who Shopped Online in the Past 12 Months, by Age Group, in % of Internet Users, 2022
Share of Internet Users Who Shopped Online in the Past 12 Months, by Level of Education, in % of Internet Users, February 2023
Share of Internet Users Who Shopped Online in the Past 12 Months, by Employment Status, in % of Internet Users, February 2023
Share of Internet Users Who Shopped Online in the Past 12 Months, by Nationality, in % of Internet Users, February 2023
Top Product Categories Purchased Online in the Past 12 Months, in % of Internet Users, February 2023
Share of Online Shoppers Purchasing from Sellers in the Past 12 Months, by Type of Seller, in % of Online Shoppers, February 2023
TikTok Shop Market Overview, July 2023
5.2. UK
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
5.3. France
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
5.4. Russia
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
5.5. Germany
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
5.6. Spain
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
5.7. Italy
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
5.8. Poland
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
5.9. Austria
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
6. Asia-Pacific
6.1. Regional
Retail E-Commerce Sales, in USD billion, in % of Total Retail Sales, 2022e-2026f
TikTok Shop Market Overview, July 2023
B2C E-Commerce Market Size, in USD trillion, 2023e & 2027f
6.2. China
B2C E-Commerce Market Size, in USD trillion, 2023e & 2027f
Year-Over-Year Growth in B2C E-Commerce Sales, in %, 2022 & 2023e
6.3. South Korea
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
6.4. Japan
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
6.5. Australia
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
6.6. India
B2C E-Commerce Market Size, in USD billion, 2022e & 2027f
B2C E-Commerce Market Size, in USD billion, 2022e, 2024f, 2026f & 2030f
B2C E-Commerce Market Size, in USD billion, in % of Total Retail Market*, FY 2020-FY 2023
B2C E-Commerce Marketplace GMV, in USD billion, 2022e & 2027f
Number of Online Shoppers, in millions, 2022e & 2027f
Annual Number of Online Shoppers, in millions, in % of Year-on-Year Change, FY 2021-FY 2023
Average Monthly Number of Online Shoppers, in millions, in % of Annual Online Shoppers, FY 2021-FY 2023
Number of B2C E-Commerce MSMEs*, in million, 2022e & 2027f
6.7. Singapore
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
7. Latin America
7.1. Regional
B2C E-Commerce Market Size, in USD billion, 2022e & 2025f*
B2C E-Commerce Market Size, by Country, in USD billion, 2022e
B2C E-Commerce Penetration, in % of Total Retail Sales, by Select Countries, 2022e
B2C E-Commerce Market CAGR, by Country, in %, 2022e-2025f
Average Annual B2C E-Commerce Spending Per Person, by Country, in USD, 2022e
Share of Average Annual B2C E-Commerce Spending Per Person Making Up Total Average Annual Spending Per Person, by Country, in %, 2022e
B2C E-Commerce Market Size, by Vertical, in USD billion, 2022e & 2025f
CAGR of B2C E-Commerce Market Size, by Vertical, in %, 2022-2025
Breakdown of Payment Methods Used in B2C E-Commerce, by Select Countries, in %, 2022e
Distribution of B2C E-Commerce Payment Methods, in USD billion, 2022e & 2025f
7.2. Brazil
B2C E-Commerce Market Size, in USD billion, 2022e*-2025f*
7.3. Mexico
B2C E-Commerce Market Size, in USD billion, 2022e*-2025f*
7.4. Colombia
B2C E-Commerce Market Size, in USD billion, 2022e*-2025f*
7.5. Argentina
B2C E-Commerce Market Size, in USD billion, 2022e*-2025f*
7.6. Peru
B2C E-Commerce Market Size, in USD billion, 2022e*-2025f*
7.7. Chile
B2C E-Commerce Market Size, in USD billion, 2022e*-2025f*
8. Middle East & Africa
8.1. Regional
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
8.2. UAE
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
Share of Internet Users Engaging in Selected B2C E-Commerce Activities Weekly, in % of Internet Users, Q3 2022
8.3. Saudi Arabia
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
Share of Internet Users Engaging in Selected B2C E-Commerce Activities Weekly, in % of Internet Users, Q3 2022
8.4. Egypt
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
Share of Internet Users Engaging in Selected B2C E-Commerce Activities Weekly, in % of Internet Users, Q3 2022
8.5. Nigeria
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
Share of Internet Users Engaging in Selected B2C E-Commerce Activities Weekly, in % of Internet Users, Q3 2022
8.6. South Africa
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
Share of Internet Users Engaging in Selected B2C E-Commerce Activities Weekly, in % of Internet Users, Q3 2022
B2C E-Commerce Site Takealot.com Developments, July 2023
8.7. Kenya
B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
Share of Internet Users Engaging in Selected B2C E-Commerce Activities Weekly, in % of Internet Users, Q3 2022
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