B2C and B2B E-Commerce are being reshaped in 2025 driven by AI-driven automation, social commerce, and evolving consumer behaviors.
AI and Social Commerce Transform Consumer Behavior
Generative AI is set to disrupt B2C E-Commerce, with nearly 50% of industry experts planning to invest in AI automation and personalization by 2028. AI is enhancing customer experiences through personalized product suggestions and automated support. Social commerce is also growing, with platforms like TikTok and Instagram becoming essential sales channels in 2024. Millennials lead the charge, with 75% expected to purchase on TikTok this year.
Digital Payments and Cross-Border Shopping Soar
Digital wallets and alternative payment methods are on the rise, complementing traditional credit and debit card payments, which still make up over 40% of transactions. Cross-border E-Commerce is booming, with more than half of global online shoppers buying from international retailers in 2024. China and the U.S. are popular destinations for price-conscious consumers, although concerns over fraud and security remain prominent.
B2B E-Commerce Embraces Automation and Digital Procurement
B2B E-Commerce is rapidly expanding, projected to surpass USD 40 trillion by 2026. Companies are turning to online procurement, leveraging AI to streamline processes and enhance customer service. B2B marketplaces are gaining popularity, with 50% of buyers preferring manufacturer-owned platforms. Despite growth, over 30% of B2B orders experience errors, highlighting areas for improvement in the industry.
- 1. Management Summary
- 2. Global B2C E-Commerce Market Trends
- 2.1. Key Takeaways - Global B2C E-Commerce Market
- 2.2. Global Retail & B2C E-Commerce Market Overview
- Overview of Retail & E-Commerce Sales Market, January 2025
- Retail E-Commerce Share, in % of Total Retail Sales, 2021-2027f
- Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2021-2027f
- Retail E-Commerce Share, in % of Total Retail Sales, 2022-2028f
- Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2022-2028f
- Overview of Online Retail Sales Market, January 2025
- Online Retail Sales as a Share of Total Retail Sales, in %, 2028f
- Online Retail Sales, in USD trillion, 2023 & 2028f
- 2.3. Global Consumer Behavior & Online Shopping Trends
- E-Commerce Shopping Trends, January 2025
- Online Shopper Frustrations, in % of Respondents, 2024
- Online Shopper Experience Improvements, in % of Respondents, 2024
- Important Benefits for Online Shoppers, in % of Respondents, 2024
- Online Shopper Preferences for Account Creation, in % of Respondents, 2024
- Reasons for Online Shopping Cart Abandonment, in % of Respondents, 2024
- Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (1 of 2)
- Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (2 of 2)
- 2.4. Global Social Commerce & Digital Payment Trends
- Digital Mobility Payments and Market Growth Overview, January 2025
- Social Media Users Making A Purchase Through Social Commerce, in %, 2024
- Baby Boomers Using Social Media For Brand Discovery, in %, 2024
- Millennials Making Purchases on TikTok, in %, November 2024
- Social Media Shopping Frequency, in % of Respondents, 2024
- Social Media Platforms Purchased From, by Online Shoppers, in % of Respondents, 2024
- Most Popular Countries for Shopping on Each Social Media Platform, February 2023
- Online Marketplace Usage, in % of Respondents, 2024
- Online Payment Methods Preferred by Shoppers, in % of Respondents, 2024
- 2.5. Global Cross-Border B2C E-Commerce Trends
- Most Popular Countries for Buying Items from Abroad, in % of Respondents, 2024
- Share of Online Shoppers Buying from Retailers in Other Countries, in % of Respondents, 2024
- Share of Social Media Shoppers Buying From Retailers In Other Countries, in % of Respondents, 2024
- Share of Shoppers Under 45 Buying From Retailers In Other Countries, in % of Respondents, 2024
- Cross-Border Shopping Destinations, in % of Cross-Border Shoppers, 2024
- Top Categories for Cross-Border Purchases, in % of Cross-Border Shoppers, 2024
- Shoppers Reasons for Buying from Abroad, in % of Respondents, 2024
- Shoppers Reasons for Not Buying from Abroad, in % of Respondents, 2024
- 3. Global B2B E-Commerce Market Trends
- 3.1. Key Takeaways - Global B2B E-Commerce Market
- 3.2. Global B2B E-Commerce Market Overview & Buyer Behavior
- Overview of B2B E-Commerce Market Trends, July 2024 (1 of 2)
- Overview of B2B E-Commerce Market Trends, July 2024 (2 of 2)
- B2B E-Commerce GMV, in USD trillion, 2022 & 2026f
- Share of B2B Buyers Who Conduct Research Online Before Purchasing, in %, 2023e
- Share of B2B Buyers Who Prefer to Place Orders Online Through Suppliers’ Websites, in %, 2023
- Share of B2B Buyers Who Say That They Prefer to Place Repeat Orders Online, in %, 2023
- Share of B2B Buyers Who Prefer to Place Complex And High Value Orders Online, in %, 2023
- 3.3. Global B2B E-Commerce Experience: Key Insights & Buyer Perspectives
- Share of B2B Buyers Who Grade Their B2B E-Commerce Experience as “Excellent”, in %, 2023
- Share of B2B Buyers Who Believe That an Easy And Accurate Online Web Store Experience Is Important, in %, 2023
- Top B2B Purchase Obstructions, in % of Business Buyers, 2023e
- Share of B2B Buyers Who Have at Least One Reason That Prevents Them From Placing Orders Online, in %, 2023
- Top Hurdles to Online Purchasing, in % of Business Buyers, 2023
- Share of Web Store B2B Orders Experiencing Order Errors, in %, 2023
- Share of B2B Orders Placed Via Web Stores Experiencing Order Errors, by Buyer Segments, in % of Business Buyers, 2023
- Share of B2B Buyers Reporting Being Put Off From Ordering Online Due to Order Errors, in %, 2023
- Share of B2B Buyers Who Would Switch Suppliers If Another B2B Web Store Offered a Better Experience, in %, 2023
- Share of B2B Buyers Who Are Likely to Switch to Another Supplier, by Buyer Segments, in % of Business Buyers, 2023
- Share of B2B Buyers Who Believe That a Bad Buying Experience Impacts Their Relationship With the Supplier to Some Extent, in %, 2023
- 3.4. Global Digital Procurement Trends & B2B Marketplace Preferences
- Share of SMBs That Plan to Boost Their Online Procurement Spending in the Coming Year, in %, 2023
- Share of SMB B2B Buyers Who Expect Their Online Spend to Increase in the Next Year, by Industry, in % of SMB Business Buyers, 2024e
- Top Reasons to Increase Online Spend, in % of Business Buyers, 2024e
- Most Important Aspects When Purchasing Online, in % of Business Buyers, 2024e
- Areas in Which a Marketplace is Preferred Over a Traditional B2C E-Commerce Platform, in % of Business Buyers, 2024e
- Share of B2B Buyers Who Would Actively Prefer to Shop On Manufacturer’s Marketplace vs. General Purpose B2B Marketplace, in %, 2024e
- Share of B2B Buyers Who Are Indifferent About Shopping On Manufacturer’s Marketplace vs. General Purpose B2B Marketplace, in %, 2024e
- 3.5. Global Factors Shaping B2B Purchasing Decisions
- Agreed Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023
- Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023
- Share of B2B Software Buyers Who Say That Service Providers/Implementers Are a Factor in Their Software Decision-Making Process, in %, March 2024
- Time When B2B Software Buyers Consider Service Providers, in % of B2B Software Buyers, March 2024
- Breakdown of Who Has Final Software Purchase Decision-Making Power, by Position/Department, in %, March 2024
- Share of B2B Software Buyers Who Report That The Selection of Software Purchases Is Always or Freq. Consensus-Based, in %, March 2024
- Share of B2B Executives Being CFOs That Always or Freq. Hold the Final Decision-Making Power in the Software Selection Process, in %, March 2024
- 3.6. The Global Role of AI & Future Software Purchasing Trends
- Breakdown of Anticipated Change in Software Purchase Spend by 2025, in %, March 2024
- ROI Expectations, in % of B2B Software Buyers, March 2024
- Areas in Which Software Purchases Having AI Functionality Is “Very Important”, by Software Type, in % of B2B Software Buyers, March 2024
- Areas in Which Software Purchases Having AI Functionality Is “Important”, by Software Type, in % of B2B Software Buyers, March 2024
- Areas in Which Software Purchases Having AI Functionality Is “Somewhat Important”, by Software Type, in % of B2B Software Buyers, March 2024
- Areas in Which Software Purchases Having AI Functionality Is “Not At all Important”, by Software Type, in % of B2B Software Buyers, March 2024
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