Global B2B E-Commerce Market Trends 2024
Global B2B E-Commerce Market Trends 2024: Reveals Global B2B E-Commerce GMV are projected to reach nearly EUR 40 trillion by 2026 - A Deep Dive by yStats.com
AI’s Impact on B2B E-Commerce: Automating and Personalizing
AI is enhancing B2B E-Commerce by automating tasks and personalizing customer experiences. AI tools like chatbots are improving efficiency and satisfaction.
North America and Europe: Leading Digital Integration
North America and Europe lead in B2B E-Commerce with advanced digital infrastructures. The U.S. market approached EUR 2 trillion in 2023, and Europe is expected to continue growing through 2026.
Asia-Pacific and Latin America: Expanding Rapidly
Asia-Pacific, with India’s market surpassing EUR 115 billion by 2027, is driving growth. Latin America, especially Brazil, is also seeing rapid expansion, nearing EUR 1 trillion in 2022.
Africa and the Middle East: Growing Despite Challenges
B2B E-Commerce in Africa and the Middle East is growing, supported by increased technology adoption and better internet access. The MEA region is expected to continue growing steadily through 2026.
- 1. Key Takeaways
- 2. Management Summary
- 3. Global B2B E-Commerce Market Trends
- Overview of B2B E-Commerce Market Trends, July 2024 (1 of 2)
- Overview of B2B E-Commerce Market Trends, July 2024 (2 of 2)
- B2B E-Commerce GMV, in USD trillion, 2022 & 2026f
- Share of B2B Buyers Who Conduct Research Online Before Purchasing, in %, 2023e
- Top B2B Purchase Obstructions, in % of Business Buyers, 2023e
- Share of B2B Buyers Who Grade Their B2B E-Commerce Experience as “Excellent”, in %, 2023*
- Share of B2B Buyers Who Prefer to Place Orders Online Through Suppliers’ Websites, in %, 2023*
- Share of B2B Buyers Who Believe That an Easy And Accurate Online Web Store Experience Is Important, in %, 2023*
- Share of B2B Buyers Who Say That They Prefer to Place Repeat Orders Online, in %, 2023*
- Share of B2B Buyers Who Prefer to Place Complex And High Value Orders Online, in %, 2023*
- Agreed Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023*
- Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023*
- Share of B2B Buyers Who Have at Least One Reason That Prevents Them From Placing Orders Online, in %, 2023*
- Top Hurdles to Online Purchasing, in % of Business Buyers, 2023*
- Share of Web Store B2B Orders Experiencing Order Errors, in %, 2023*
- Share of B2B Buyers Reporting Being Put Off From Ordering Online Due to Order Errors, in %, 2023*
- Share of B2B Orders Placed Via Web Stores Experiencing Order Errors, by Buyer Segments, in % of Business Buyers, 2023*
- Share of B2B Buyers Who Would Switch Suppliers If Another B2B Web Store Offered a Better Experience, in %, 2023*
- Share of B2B Buyers Who Are Likely to Switch to Another Supplier, by Buyer Segments, in % of Business Buyers, 2023*
- Share of B2B Buyers Who Believe That a Bad Buying Experience Impacts Their Relationship With the Supplier to Some Extent, in %, 2023*
- Social Media Platforms Informing Recent B2B Purchase Decisions, in % of Business Buyers, December 2022
- Share of SMBs That Plan to Boost Their Online Procurement Spending in the Coming Year, in %, 2023*
- Share of SMB B2B Buyers Who Expect Their Online Spend to Increase in the Next Year, by Industry, in % of SMB Business Buyers, 2024e
- Top Reasons to Increase Online Spend, in % of Business Buyers, 2024e
- Most Important Aspects When Purchasing Online, in % of Business Buyers, 2024e
- Areas in Which a Marketplace is Preferred Over a Traditional B2C E-Commerce Platform, in % of Business Buyers, 2024e
- Share of B2B Buyers Who Would Actively Prefer to Shop On a Manufacturer’s Marketplace vs. a General Purpose B2B Marketplace, in %, 2024e
- Share of B2B Buyers Who Are Indifferent About Shopping On a Manufacturer’s Marketplace vs. a General Purpose B2B Marketplace, in %, 2024e
- Share of B2B Software Buyers Who Say That Service Providers/Implementers Are a Factor in Their Software Decision-Making Process, in %, March 2024
- Time When B2B Software Buyers Consider Service Providers, in % of B2B Software Buyers, March 2024
- ROI Expectations, in % of B2B Software Buyers, March 2024
- Breakdown of Who Has Final Software Purchase Decision-Making Power, by Position/Department, in %, March 2024
- Share of B2B Software Buyers Who Report That The Selection of Software Purchases Is Always or Frequently Consensus-Based, in %, March 2024
- Share of B2B Executives Being CFOs That Always or Frequently Hold the Final Decision-Making Power in the Software Selection Process, in %, March 2024
- Breakdown of Anticipated Change in Software Purchase Spend by 2025, in %, March 2024
- Areas in Which Software Purchases Having AI Functionality Is “Very Important”, by Software Type, in % of B2B Software Buyers, March 2024
- Areas in Which Software Purchases Having AI Functionality Is “Important”, by Software Type, in % of B2B Software Buyers, March 2024
- Areas in Which Software Purchases Having AI Functionality Is “Somewhat Important”, by Software Type, in % of B2B Software Buyers, March 2024
- Areas in Which Software Purchases Having AI Functionality Is “Not At all Important”, by Software Type, in % of B2B Software Buyers, March 2024
- 4. Asia-Pacific B2B E-Commerce Market Trends
- 4.1. Regional
- B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
- Product Research Channels For Purchase Decisions, in % of B2B Buyers, 2022
- Significant Strategic Changes Planned to the Configuration And Operation of Supply Chains, in % of B2B Supply Chain Managers, 2023e
- Share of B2B Companies That Saw Improvement in Operations Within a Few Months of Cloud Adoption, in %, 2022
- Amount B2B Companies Are Willing to Spend in a Single Transaction on Digital Channels, in % of B2B Businesses, 2022
- 4.2. India
- B2B E-Commerce Market GMV, in USD billion, 2022 & 2027f
- Cross-Border B2B E-Commerce Market Size, in USD billion, 2021 & 2026f
- 4.3. China
- Online B2B E-Commerce Market Size, in USD billion, 2022 & 2025f
- 5. Europe B2B E-Commerce Market Trends
- 5.1. Regional
- B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
- B2B E-Commerce Sales Value, in USD trillion, 2022e & 2026f
- Share of B2B Companies That Are Now Active in B2B E-Commerce And Consider Their Entry Into This Area of Business to Be a Success, in %, 2022e
- Share of B2B Companies That Obtain More Than 80% of Their Revenue From E-Commerce, in %, 2022e
- Share of B2B Companies That See Positive Effects of Launching Online Sales, in %, 2022e
- Breakdown of B2B Purchases Made Online, by Share, in % of Business Buyers, 2024e
- Share of Business Buyers Who Prefer E-Commerce For Fulfilment, in %, 2024e
- Areas of Improvement in B2B E-Commerce, in % of Business Buyers, 2024e
- 6. North America B2B E-Commerce Market Trends
- 6.1. Regional
- B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
- 6.2. U.S.
- B2B E-Commerce Sales Value, in USD trillion, & in % of Y-o-Y Change, in %, 2019-2023
- Share of B2B E-Commerce Sales Making Up Total Electronic Sales, in % of Total Electronic Sales, 2019-2023
- Share of B2B E-Commerce Sales Making Up Total B2B Sales, in % of Total B2B Sales, 2019-2023
- Share of B2B Buyers Who Would Switch Suppliers If Another B2B Web Store Offered a Better Experience, in %, 2023*
- B2B E-Commerce Marketplace Sales Value, in USD billion, & in % of Y-o-Y Change, in %, 2020-2023
- Share of B2B E-Commerce Marketplace Sales Making Up Total Electronic Sales, in % of Total Electronic Sales, 2020-2023
- Share of B2B E-Commerce Marketplace Sales Making Up Total B2B Sales, in % of Total B2B Sales, 2019-2023
- 7. Latin America B2B E-Commerce Market Trends
- 7.1. Regional
- Overview of B2B E-Commerce Market, July 2024
- B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
- 7.2. Brazil
- Total vs. Online B2B E-Commerce Market Size, in BRL trillion, 2022e
- Share of B2B Transactions That Occur Via E-Commerce, in %, 2022e
- 7.3. Mexico
- B2B E-Commerce Market Size, in USD billion, 2022 & 2023
- B2B E-Commerce Market Size, in USD billion, 2023 & 2028f
- Share of B2B Companies That Have Already Implemented Some Type of E-Commerce Strategy, in %, 2023
- 8. Middle East & Africa B2B E-Commerce Market Trends
- 8.1. Regional
- Africa: Overview of B2B E-Commerce Market, July 2024
- MEA: B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
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