Global B2B E-Commerce Market, Marketplaces and Payments Trends 2024
yStats.com Analysis: B2B E-Commerce Innovation Accelerates Growth from Developed to Emerging Markets
Technology redefining B2B
AI, blockchain, and SaaS platforms are revolutionizing B2B processes. Virtual cards, projected to grow by over 250% by 2028, are boosting transaction speed and security. AI also improves inventory management and logistics, while marketplaces enhance procurement efficiency with tailored solutions.
Regional highlights in B2B expansion
North America dominates digital integration, with 80% of U.S. transactions going digital by 2025. Asia-Pacific leads with India’s B2B market reaching over €115 billion by 2027. Latin America hits 80% online transactions by 2024, and MEA expands steadily with platforms like Tradeling driving growth.
B2B marketplaces reshaping trade
Global marketplaces are driving efficiency in procurement. In Asia-Pacific, Alibaba.com generates nearly USD 130 billion, while North America’s Amazon Business is projected to reach over USD 65 billion by 2026. Europe’s over 250 marketplaces, including ManoMano, are fueling sector expansion.
1. Key Takeaways
2. Management Summary
3. Global B2B E-Commerce Market, Marketplace, and Payments Trends
Overview of B2B E-Commerce Market Trends, July 2024 (1 of 2)
Overview of B2B E-Commerce Market Trends, July 2024 (2 of 2)
B2B E-Commerce GMV, in USD trillion, 2022 & 2026f
Share of B2B Buyers Who Conduct Research Online Before Purchasing, in %, 2023e
Top B2B Purchase Obstructions, in % of Business Buyers, 2023e
Share of B2B Buyers Who Grade Their B2B E-Commerce Experience as “Excellent”, in %, 2023*
Share of B2B Buyers Who Prefer to Place Orders Online Through Suppliers’ Websites, in %, 2023*
Share of B2B Buyers Who Believe That an Easy And Accurate Online Web Store Experience Is Important, in %, 2023*
Share of B2B Buyers Who Say That They Prefer to Place Repeat Orders Online, in %, 2023*
Share of B2B Buyers Who Prefer to Place Complex And High Value Orders Online, in %, 2023*
Agreed Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023*
Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023*
Share of B2B Buyers Who Have at Least One Reason That Prevents Them From Placing Orders Online, in %, 2023*
Top Hurdles to Online Purchasing, in % of Business Buyers, 2023*
Share of Web Store B2B Orders Experiencing Order Errors, in %, 2023*
Share of B2B Buyers Reporting Being Put Off From Ordering Online Due to Order Errors, in %, 2023*
Share of B2B Orders Placed Via Web Stores Experiencing Order Errors, by Buyer Segments, in % of Business Buyers, 2023*
Share of B2B Buyers Who Would Switch Suppliers If Another B2B Web Store Offered a Better Experience, in %, 2023*
Share of B2B Buyers Who Are Likely to Switch to Another Supplier, by Buyer Segments, in % of Business Buyers, 2023*
Share of B2B Buyers Who Believe That a Bad Buying Experience Impacts Their Relationship With the Supplier to Some Extent, in %, 2023*
Social Media Platforms Informing Recent B2B Purchase Decisions, in % of Business Buyers, December 2022
Share of SMBs That Plan to Boost Their Online Procurement Spending in the Coming Year, in %, 2023*
Share of SMB B2B Buyers Who Expect Their Online Spend to Increase in the Next Year, by Industry, in % of SMB Business Buyers, 2024e
Top Reasons to Increase Online Spend, in % of Business Buyers, 2024e
Most Important Aspects When Purchasing Online, in % of Business Buyers, 2024e
Share of B2B Software Buyers Who Say That Service Providers/Implementers Are a Factor in Their Software Decision-Making Process, in %, March 2024
Time When B2B Software Buyers Consider Service Providers, in % of B2B Software Buyers, March 2024
ROI Expectations, in % of B2B Software Buyers, March 2024
Breakdown of Who Has Final Software Purchase Decision-Making Power, by Position/Department, in %, March 2024
Share of B2B Software Buyers Who Report That The Selection of Software Purchases Is Always or Frequently Consensus-Based, in %, March 2024
Share of B2B Executives Being CFOs That Always or Frequently Hold the Final Decision-Making Power in the Software Selection Process, in %, March 2024
Breakdown of Anticipated Change in Software Purchase Spend by 2025, in %, March 2024
Areas in Which Software Purchases Having AI Functionality Is “Very Important”, by Software Type, in % of B2B Software Buyers, March 2024
Areas in Which Software Purchases Having AI Functionality Is “Important”, by Software Type, in % of B2B Software Buyers, March 2024
Areas in Which Software Purchases Having AI Functionality Is “Somewhat Important”, by Software Type, in % of B2B Software Buyers, March 2024
Areas in Which Software Purchases Having AI Functionality Is “Not At all Important”, by Software Type, in % of B2B Software Buyers, March 2024
Most Effective Sales Channels, in % of Respondents, 2022
Sales Channels Used to Research And Evaluate Suppliers, in % of Companies, 2019 & 2022
Most Present Sectors on Third-Party Marketplaces, in % of Companies, December 2022
Companies’ That Are Winning Market Share Approach to Sales Channels, in % of Companies, December 2022
Impact of Market Growth Strategies, by Company Type, in % of Companies, 2022
Share of Companies That Are Winning Market Share That Are on Industry-Specific Marketplaces, in %, December 2022
Share of Companies That Are Losing Market Share That Are on Industry-Specific Marketplaces, in %, December 2022
Share of Companies That Are Winning Market Share That Are Selling Their Products Online Through a Third-Party Marketplace, in %, December 2022
Share of Companies That Are Losing Market Share That Are Selling Their Products Online Through a Third-Party Marketplace, in %, December 2022
Implementation Level of Online Marketplaces of Winning vs. Losing Companies, in % of Companies, December 2022
Areas in Which a Marketplace is Preferred Over a Traditional B2C E-Commerce Platform, in % of Business Buyers, 2024e
Share of B2B Buyers Who Would Actively Prefer to Shop On a Manufacturer’s Marketplace vs. a General Purpose B2B Marketplace, in %, 2024e
Share of B2B Buyers Who Are Indifferent About Shopping On a Manufacturer’s Marketplace vs. a General Purpose B2B Marketplace, in %, 2024e
B2B Marketplaces VC Funding Value, in USD billion, in % of Year-on-Year Change, 2020-2023
Breakdown of VC Funding Amount And Round Count, by Vertical vs. Horizontal Marketplaces, in %, 2020-2023
Breakdown of Marketplace VC Funding, by Type of Marketplace, in %, January 2024
Amazon Business: B2B E-Commerce Marketplace Profile, October 2024 (1 of 2)
Amazon Business: B2B E-Commerce Marketplace Profile, October 2024 (2 of 2)
B2B Payment Market Trends, July 2024
AI Use in the B2B Payments Market, July 2024
B2B Payment Value, in USD trillion, 2024e & 2028f
B2B Card Payment Value, in USD trillion, 2024e & 2028f
Overview of Selected Top B2B E-Commerce Marketplace IndiaMART, October 2024
Overview of Selected Top B2B E-Commerce Marketplace TradeIndia, October 2024
Overview of Selected Top B2B E-Commerce Marketplace Udaan, October 2024
Overview of Selected Top B2B E-Commerce Marketplace Alibaba India, October 2024
4.4. Japan
Overview of Selected Top B2B E-Commerce Marketplace MontaRO, October 2024
Overview of Selected Top B2B E-Commerce Marketplace ASKUL, October 2024
Overview of Selected Top B2B E-Commerce Marketplace Caddi, October 2024
4.5. South Korea
Overview of B2B Marketplaces, October 2024
4.6. Australia
Overview of B2B Marketplaces, October 2024
4.7. Thailand & Indonesia
Overview of B2B Marketplaces, October 2024
5. Europe B2B E-Commerce Market, Marketplace, and Payments Trends
5.1. Regional
B2B E-Commerce Marketplace Trends, October 2024
Overview of B2B E-Commerce Marketplaces, October 2024
Number of Annually Founded B2B Marketplaces, in Whole Numbers, & in % of Year-on-Year Change, 2013-2023
Number of B2B Marketplaces, by Funding Amount, in USD million, 2023e
Number of B2B Marketplaces, by Industry, in Whole Numbers, 2023e (1 of 2)
Number of B2B Marketplaces, by Industry, in Whole Numbers, 2023e (2 of 2)
Breakdown of Funded B2B Marketplaces, by Country of HQ Origin, 2023e
Share of “Freight And Logistics” Making Up the Total B2B Marketplaces, in %, 2023e
B2B E-Commerce Marketplace Trends, October 2024
Overview of B2B E-Commerce Marketplaces, October 2024
Number of Annually Founded B2B Marketplaces, in Whole Numbers, & in % of Year-on-Year Change, 2013-2023
Number of B2B Marketplaces, by Funding Amount, in USD million, 2023e
Number of B2B Marketplaces, by Industry, in Whole Numbers, 2023e (1 of 2)
Number of B2B Marketplaces, by Industry, in Whole Numbers, 2023e (2 of 2)
Breakdown of Funded B2B Marketplaces, by Country of HQ Origin, 2023e
Share of “Freight And Logistics” Making Up the Total B2B Marketplaces, in %, 2023e
Share of “Food And Beverages” Making Up the Total Goods B2B Marketplaces, in %, 2023e
Share of B2B Buyers That Use B2B E-Commerce Marketplaces, in %, 2024e
Share of E-Commerce Websites That Provide B2B Services, incl. B2B Marketplaces, in %, 2024e
Share of E-Commerce Websites That Provide B2B Services, incl. B2B Marketplaces, That Ship Internationally in %, 2024e
Share of B2B Companies That Are Actively Developing Their B2B Marketplace Strategy*, in %, 2024e
Share of Existing Enterprise Marketplaces That Will Be Engaged in B2B Transactions By the End of 2024, in %, 2024e
Share of B2B Buyers That Conduct Over One Quarter of Their Purchases on Online Marketplaces, in %, 2023
Share of B2B Buyers That Prefer Marketplaces Over Traditional Purchasing Arrangements, in %, 2023
B2B Marketplaces That Prioritize User Experience (UX) And User Interface (UI) Projects to Retain Sellers vs. Buyers, in % of B2B Marketplaces, 2024e
Share of B2B Marketplaces That Use Value Added Services to Keep Sellers on the Marketplace, in %, 2023
Share of B2B Marketplaces That Said That The Biggest Threat Faced By Their Platform Today Is Competition From Traditional Offline Suppliers, in %, 2023
Troubles Faced by B2B E-Commerce Buyers on B2B Marketplaces, in % of B2B Buyers, 2024e
Overview of Selected Top B2B Marketplaces, 2023e (1 of 2)
Overview of Selected Top B2B Marketplaces, 2023e (2 of 2)
B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
B2B E-Commerce Sales Value, in USD trillion, 2022e & 2026f
Share of B2B Companies That Are Now Active in B2B E-Commerce And Consider Their Entry Into This Area of Business to Be a Success, in %, 2022e
Share of B2B Companies That Obtain More Than 80% of Their Revenue From E-Commerce, in %, 2022e
Share of B2B Companies That Believe That E-Commerce Is An Opportunity For More Exports, in %, 2022e
Share of B2B Companies That See Positive Effects of Launching Online Sales, in %, 2022e
Breakdown of B2B Purchases Made Online, by Share, in % of Business Buyers, 2024e
Share of Business Buyers Who Face Challenges With Online, in %, 2024e
Share of Business Buyers Who Prefer E-Commerce For Fulfilment, in %, 2024e
Share of Business Buyers Who Will Abandon a Cart Without Payment Terms, in %, 2024e
Share of Business Buyers Who Say That Payment Terms Are Crucial For Success, in %, 2024e
Share of Business Buyers Who Say That Payment Challenges at Checkout Are Causing Issues, in %, 2024e
Share of Business Buyers Who Say Having Access to Payment Terms Is Either Important Or Very Important When Choosing a New B2B Supplier, in %, 2024e
Areas of Improvement in B2B E-Commerce, in % of Business Buyers, 2024e
5.2. Western Europe
Breakdown of the Total Value of B2B Invoices Paid On Time, Overdue And Bad Debt, in %, Q2 2023 & Q2 2024
Breakdown of Changes in B2B Customers’ Payment Duration Over the Past 12 Months Noted By Companies, in %, Q2 2024
Consequences of Late Payments From B2B Customers, in % of Companies, Q2 2024
Main Sources of Financing Used During the Past 12 Months, in % of Companies, Q2 2024
Breakdown of Companies That See an Increased Insolvency Risk For Their Customers in the Next 12 Months, in %, Q2 2024
Breakdown of Companies’ Expectations Towards the Change in Payment Practices of Their B2B Customers, in %, Q2 2024
Breakdown of Companies’ Expectations Towards the Change in Their Average DSO in the Next 12 Months, in %, Q2 2024
5.3. Eastern & Central Europe
Breakdown of the Total Value of B2B Invoices Paid On Time, Overdue And Bad Debt, in %, Q2 2024
Breakdown of Changes in B2B Customers’ Payment Duration Over the Past 12 Months Noted By Companies, in %, Q2 2024
Consequences of Late Payments From B2B Customers, in % of Companies, Q2 2024
Main Sources of Financing Used During the Past 12 Months, in % of Companies, Q2 2024
Breakdown of Companies That See an Increased Insolvency Risk For Their Customers in the Next 12 Months, in %, Q2 2024
Breakdown of Companies’ Expectations Towards the Change in Payment Practices of Their B2B Customers, in %, Q2 2024
Breakdown of Companies’ Expectations Towards the Change in Their Average DSO in the Next 12 Months, in %, Q2 2024
5.4. Scandinavia Regional
Share of B2B Companies That Expect Sales to Happen Online, in %, 2024e
Share of B2B Companies That Generate Sales Through E-Commerce Platforms, in %, 2024e
5.5. UK
Overview of Selected Top B2B Marketplaces, 2023e (1 of 2)
Overview of Selected Top B2B Marketplaces, 2023e (2 of 2)
5.6. Germany
Overview of Selected Top B2B Marketplaces, 2023e
5.7. France
Overview of Selected Top B2B Marketplaces, 2024e (1 of 2)
Overview of Selected Top B2B Marketplaces, 2024e (2 of 2)
5.8. Netherlands
Overview of Selected Top B2B Marketplaces, 2024e (1 of 2)
Overview of Selected Top B2B Marketplaces, 2024e (2 of 2)
6. North America B2B E-Commerce Market, Marketplace, and Payments Trends
6.1. Regional
B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
Breakdown of B2B Purchases Made on B2B Marketplaces, by Share, in %, 2023e
Breakdown of B2B Purchases Made on B2B Marketplaces in the Next 12 Months, by Share, in %, 2023e
Breakdown of Preferences For Purchases Through B2B Marketplaces Over Traditional Purchasing Arrangements, in %, 2023e
B2B Marketplaces Used to Find And Purchase Supplies, in % of Companies, 2023e
Breakdown of Supplier Number Used by Companies, in %, 2023e
Experienced B2B Marketplace Features, in % of Companies, 2023e
Top Pain Points Experienced on B2B Marketplaces, in % of Companies, 2023e
Most Significant Benefits Realized From Purchasing Through B2B Marketplaces, in % of Companies, 2023e
Least Significant Benefits Realized From Purchasing Through B2B Marketplaces, in % of Companies, 2023e
6.2. USA
B2B E-Commerce Sales Value, in USD trillion, & in % of Y-o-Y Change, in %, 2019-2023
Share of B2B E-Commerce Sales Making Up Total Electronic Sales, in % of Total Electronic Sales, 2019-2023
Share of B2B E-Commerce Sales Making Up Total B2B Sales, in % of Total B2B Sales, 2019-2023
Share of B2B Buyers Who Would Switch Suppliers If Another B2B Web Store Offered a Better Experience, in %, 2023*
B2B E-Commerce Marketplaces Market Overview, October 2024
B2B E-Commerce Site Sales, in USD trillion, 2022e-2026f
Share of B2B E-Commerce Site Sales Making Up Total B2B Electronic Sales, in % of Total B2B Electronic Sales, 2022e-2026f
B2B E-Commerce Marketplace Sales Value, in USD billion, & in % of Y-o-Y Change, in %, 2020-2023
Share of B2B E-Commerce Marketplace Sales Making Up Total Electronic Sales, in % of Total Electronic Sales, 2020-2023
Share of B2B E-Commerce Marketplace Sales Making Up Total B2B Sales, in % of Total B2B Sales, 2019-2023
B2B Sales Origin, by Sales Value, in USD trillion, 2023e
Breakdown of B2B Product Sales, by Channel, in %, 2023e
Share of B2B E-Commerce Making Up Total B2B Sales, in %, 2021 & 2027f
Share of Companies That Sell Through Third-Party Marketplaces Like Amazon, in %, December 2022
Amazon Business Product Sales Value, in USD billion, 2022 & 2023e
Electronic Purchasing Options In Which B2B Buyers Participate, in % of B2B Buyers, 2023e
Breakdown of Total B2B Spending of Companies Done Via Amazon Business, in %, 2023e
Share of B2B Buyers That Do More Than a Quarter of Their Purchasing On Amazon Business, in %, 2023e
Share of B2B Buyers That Do More Than Half of Their Purchasing On Amazon Business, in %, 2023e
Share of B2B Buyers That Do Not Buy Anything On Amazon Business, in %, 2023e
Share of B2B Buyers That Buy On Other B2B Marketplaces Than Amazon Business, in %, 2023e
Overview of Selected B2B Marketplaces, April 2024 (1 of 3)
Overview of Selected B2B Marketplaces, April 2024 (2 of 3)
Overview of Selected B2B Marketplaces, April 2024 (3 of 3)
Critical Features of Selected B2B Marketplaces, April 2024 (1 of 2)
Breakdown of B2B Payment Transaction Value, by Payment Method, in USD trillion, 2018-2022e
Breakdown of B2B Payment Transaction Value, by Transaction Method, in % of Total B2B Transaction Value, 2019 & 2024f
B2B Card Payment Transaction Value, in USD trillion, & in % of Y-o-Y Change, in %, 2019-2024f
ACH B2B Payment Transaction Value, in USD trillion, & in % of Y-o-Y Change, in %, 2019-2024f
Check And Cash B2B Payment Transaction Value, in USD trillion, & in % of Y-o-Y Change, in %, 2019-2024f
Share of Digital Making Up Total B2B Transactions, in %, 2025f
Share of B2B Payments That Experience Errors, in %, 2023e
Share of B2B Invoices That Are Paid Late, in %, 2023e
7. Latin America B2B E-Commerce Market, Marketplace, and Payments Trends
7.1. Regional
Overview of B2B E-Commerce Market, July 2024
B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
Overview of B2B E-Commerce Trends, October 2024 (1 of 2)
Overview of B2B E-Commerce Trends, October 2024 (2 of 2)
Overview of B2B Marketplaces, October 2024 (1 of 2)
Overview of B2B Marketplaces, October 2024 (2 of 2)
Overview of Selected B2B Platforms, October 2024 (1 of 2)
Overview of Selected B2B Platforms, October 2024 (2 of 2)
Profile of B2B Marketplace Amazon Business, October 2024
Profile of B2B Marketplace EC21, October 2024
Profile of B2B Marketplace ECVV, October 2024
Profile of B2B Marketplace Nocnoc, October 2024
Profile of B2B Marketplace SeeBiz, October 2024
Profile of B2B Marketplace Truora, October 2024
Profile of B2B Marketplace Meru, October 2024
Profile of B2B Marketplace Sooper, October 2024
Profile of B2B Marketplace ZAX, October 2024
7.2. Brazil
Total vs. Online B2B E-Commerce Market Size, in BRL trillion, 2022e
Share of B2B Transactions That Occur Via E-Commerce, in %, 2022e
Overview of Top 10 B2B Marketplaces Expected to Dominate in 2024, April 2024 (1 of 2)
Overview of Top 10 B2B Marketplaces Expected to Dominate in 2024, April 2024 (2 of 2)
7.3. Mexico
B2B E-Commerce Market Size, in USD billion, 2022 & 2023
B2B E-Commerce Market Size, in USD billion, 2023 & 2028f
Share of B2B Companies That Have Already Implemented Some Type of E-Commerce Strategy, in %, 2023
8. MENA B2B E-Commerce Market, Marketplace, and Payments Trends
8.1. Regional
MEA: B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
B2B E-Commerce Marketplaces Startups Overview, October 2024
InstaShop Acquisition of GroCart Overview, October 2024
Overview of Selected B2B Market Expansion & Growth, October 2024
8.2. UAE
B2B E-Commerce Marketplace Overview, October 2024
Overview of Selected Top B2B E-Commerce Marketplace Tradeling, October 2024 (Part 1 of 2)
Overview of Selected Top B2B E-Commerce Marketplace Tradeling, October 2024 (Part 2 of 2)
9. Africa B2B E-Commerce Market, Marketplace, and Payments Trends
9.1. Regional
Overview of B2B E-Commerce Market, July 2024
Overview of B2B E-Commerce Marketplaces, October 2024
Overview of Selected Top B2B E-Commerce Marketplace Sarafu, October 2024