Europe Online Payment Methods 2022

Europe Online Payment Methods 2022

Contactless payment methods are gaining momentum in Europe, reveals a new report by yStats.com

Online and digital payments are gaining traction in Europe

Payments via debit card or credit card were the most preferred methods of payments in multiple countries in Europe; however, other European countries differed, exhibiting preferences towards payments via mobile app, Invoice, PayPal, or another form of digital wallet, and direct bank payment. According to recent research cited by yStats.com, the adoption of digitalized payment methods is accelerating in European region, with the United Kingdom experiencing a marked increase in online card payment transactions made using debit and credit cards between Q3 2021 and Q4 2021, totaling millions of transactions. The value of digital payments in Italy increased in 2021 by billions of Euros and contactless payments in Belgium increase significantly from 2020 to 2021. In Turkey, the number of domestic and cross-border E-Commerce transactions also went through a notable change and contactless card payment transactions in Ukraine increased between January 2021 and January 2022.

Having several payment options positively reflects on merchants

Consumers have been found to favor the opportunity to pay in the payment method they prefer, which positively reflects on merchants they make purchases from. According to survey referenced in the yStats.com report, above 90% of surveyed individuals in Austria revealed that their preferred payment method being available is one of the most important factors they consider when shopping online. In Poland, the possibility of payment upon delivery influenced online shoppers’ perception of a B2C E-Commerce website’s credibility when shopping for the first time. One of the problems encountered by Polish mobile shoppers when making online purchases is getting an inconvenient payment option only. Another survey cited in the yStats.com report revealed that individuals in the Czech Republic would prefer paying contactless when given the option. Moreover, above one-half of online businesses in Bulgaria reported seeing growth in their sales when they started offering payment methods such as digital wallets and mobile wallets.


1. Management Summary
2. Global Developments
Online & Mobile Payment Trends, May 2022
Most Used Payment Methods When Shopping Online During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2021
Payment Methods Used More Frequently Compared To Pre-COVID-19 When Shopping Online, in % of Online Shoppers, by Selected Countries, April 2021
Reasons For Changing Payment Method Habits During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2021
Payment Value, by E-Commerce Payments and POS Payments, in USD trillion, 2021 & 2026f
Share of Cash Payments, in % of Total POS Transaction Value, by Region, 2021 & 2025f
Mobile Payment Market Size, in USD trillion, 2021 & 2028f
Value of Biometrically Authenticated Remote Mobile Payments, in USD billion, 2022e & 2027f
Number of Biometrically Authenticated Remote Mobile Payments, in billions, 2022f & 2027f
Number of Proximity Mobile Payment Transactions, in billions, 2021e & 2023f
Number of B2C E-Commerce Transactions Paid by OEM Mobile Payment Apps, in billions, 2022f & 2026f
Number of Mobile Wallet Users, by Region, in millions, 2020 & 2025f
Proximity Mobile Payment Users Worldwide, in millions, and Year-on-Year Change, in %, 2020-2025f
Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2020–2025f
Value of Contactless Card Transactions, in USD trillion, 2020 & 2021e
BNPL B2C E-Commerce Sales, in USD billion, 2021e & 2026f
Cryptocurrency Payment Value, in USD billion, 2018–2023f
Payment Methods Accepted by Online Merchants, by Already Accepted and Planned, in % of Online Merchants, February 2022
Share of Remote Physical Goods Purchases, in % of Fraud Losses, 2021e
3. Europe
3.1. Regional
Online & Mobile Payment Trends, June 2022
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, by Selected Countries, November 2021
Share of Payment Methods Used In-store in the Past 12 Months, in % of Consumers, July 2021
Breakdown of Preferred Electronic Payment Methods for In-store Purchases, in % of Consumers, July 2021
Breakdown of Preferred Electronic Payment Methods for In-store Purchases, in % of Consumers, by Generation, July 2021
Share of Consumers Who Would Support the Mandatory Acceptance of Digital Payments, in %, July 2021
Share of Merchants Who Prefer Accepting Electronic Payments Over Cash, in %, July 2021
Attitudes Towards Saving Card Details in Online Stores, in % of Internet Users, by Selected Countries, 2021
Breakdown of Intention of B2C and B2B Marketplaces to Launch Embedded Payment Services, in % of Decision Makers, July 2021
Perceived Advantages of Embedded Payment Services, by Very Appealing and Appealing, in % of Decision-Makers from B2C and B2B Marketplaces, July 2021
3.2. Advanced Markets
3.2.1. UK
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
Online Card Spending, in GBP million, and Number of Transactions, in millions, by Credit and Debit Cards, Q1 2021 – Q4 2021, January 2022, and February 2022
BNPL Services Used, in % of Respondents, 2020 & 2021
Most Popular Financial Service Brands, in % of Consumers, Q1 2022
Contactless Payments, in % of Overall Payment Transactions, 2021e
Use of Contactless Means of Payment, in % of Respondents, May 2022
Share of Respondents Who Feel Safer Paying With Mobile Phone Because of Security Features, in %, May 2022
Proximity Mobile Payment Users, in millions, and Penetration, in % of Population, 2019-2025f
3.2.2. Germany
Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2021
Breakdown of Preferred Payment Methods, in % of Online Shoppers, 2021
Online Payment Methods Used Regularly, in % of Consumers, November 2021
Payment Methods Preferred in B2C E-Commerce, by Purchase Price, in % of Online Shoppers, July 2021
Online Payment Methods Used Regularly, in % of Consumers, by Age Group, November 2021
Breakdown of Klarna Services Used, in % of Klarna Users, March 2022
Share of Online Shoppers Using Credit Card When Paying Online, by Household Income, in %, July 2021
Top 10 Factors Considered When Choosing a Payment Method in B2C E-Commerce, in % of Consumers, November 2021
Top Payment Methods Offered in Online Stores, in % of Online Retailers, February 2021
3.2.3. France
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
Share of Consumers Using Cards for Online Payments, in %, September 2021
Payment Methods Trusted, in % of Internet Users, October 2021
Share of Individuals Who Made a Purchase Using BNPL in the Last Three Months, in % of Respondents, December 2021
Breakdown of Factors Affecting The Decision to Make an Online Purchase, in % of Respondents, September 2021
Share of Respondents Who Abandoned Their Shopping Cart During Payment, in %, September 2021
Top Reasons Behind the Abandonment of Shopping Carts, in % of Respondents, September 2021
Shopping Channels Where Consumers are Concerned with Becoming Victim of Payment Fraud, in % of Respondents, October 2021
Share of Respondents Who Feel Protected by the 3D Secure System When Paying Online, in %, September 2021
3.2.4. Spain
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
Top 3 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2020 & 2021
Share of Consumers Who Believe That Online Shopping is a Risk, in %, August 2021
3.2.5. Italy
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
Value of Digital Payments, in EUR billion, 2020 & 2021
Value of Mobile and Wearable Payments, in EUR billion, 2020 & 2021
3.2.6. Netherlands
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
Breakdown of B2C E-Commerce Sales by Payment Method, in %, H1 2021
3.2.7. Switzerland
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
Credit Card Saving Preferences in Online Stores, in % of Internet Users, 2021
Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Internet Users, 2021
3.2.8. Sweden
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
Credit Card Saving Preferences in Online Stores, in % of Internet Users, 2021
Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Internet Users, 2021
3.2.9. Belgium
Number of Online Payments Made via Bancontact or Payconiq, in millions, 2020 & 2021
3.2.10. Norway
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
Payment Methods in B2C E-Commerce, by Used and Preferred, in % of Online Shoppers, 2021
Credit Card Saving Preferences in Online Stores, in % of Internet Users, 2021
Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Internet Users, 2021
3.2.11. Denmark
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
Payment Methods in B2C E-Commerce, by Used and Preferred, in % of Online Shoppers, 2021
Credit Card Saving Preferences in Online Stores, in % of Online Shoppers, 2021
Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Online Shoppers, June 2021
3.2.12. Finland
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
Breakdown of Credit Card Saving Preferences on Online Stores, in % of Online Shoppers, 2021
Breakdown of Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Online Shoppers, 2021
3.2.13. Austria
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
Top Important Factors When Shopping Online, in % of Respondents, September 2021
3.3. Emerging Markets
3.3.1. Russia
Payment Methods Used in B2C E-Commerce, by Popularity, in % of Online Shoppers, 2020 & 2021
Share of Non-Cash Payments, in % of Total Retail Trade Turnover, Q1 2022
Share of Mir Card, in % of All Card Transactions, June 2022
Share of Mir Card, in % of Issued Cards, June 2022
3.3.2. Poland
Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
Payment Methods Used in B2C E-Commerce, by Age, in % of Online Shoppers, May and June 2021
Breakdown of Instant Payment Services Used in B2C E-Commerce, in % of Online Shoppers Using This Payment Method, June 2021
Share of Online Shoppers Who Are Encouraged to Shop Online Due to Availability of Various Payment Methods, by Age Group, in %, June 2021
Top 5 Factors Affecting Online Shoppers‘ Perception of Credibility of a B2C E-Commerce Website When Purchasing for the First Time, incl. Payment-Related, in % of Online Shoppers, June 2021
Online Shoppers Who Would Buy Online More Often If Safe Payment Methods Were Available, by Age Group, in %, June 2021
Problems Encountered When Making B2C E-Commerce Purchases Via Mobile, incl. Payment-Related, in % of Mobile Shoppers, June 2021
Mobile Payment User Penetration, in % of Internet Users, 2020 & 2021
Share of Consumers Who Would Return as Customers More Often If a Retailer Had a Pay Later Solution Available, in %, August 2021
Share of Consumers Who Would Trust a Retailer More If They Had a Pay Later Solution Available, in %, August 2021
3.3.3. Turkey
Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2020 – Q1 2022
Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2020 – Q1 2022
Number and Value of Contactless Mobile Transactions, in millions, and Value, in TRY million, Q1 2020 – Q1 2022
3.3.4. Czech Republic
Payment Methods Used in B2C E-Commerce, in % of Internet Users, March 2021
Applications Used for Mobile Payments, in % of Mobile Payment Users, March 2021
Share of Internet Users Who Would Prefer Paying Contactless When Given the Option, in %, March 2021
3.3.5. Portugal
Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
Mobile Payment Use Penetration, in % of Banked Internet User Population, 2020 & 2021
3.3.6. Romania
Breakdown of Payment Methods Used in B2C E-Commerce, by Domestic and Cross-Border Online Stores, in % of Online Shoppers, March 2022
3.3.7. Hungary
Breakdown of Domestic E-Commerce Transactions by Payment Method, in %, 2022
3.3.8. Ukraine
Number of Payments via Contactless Cards, in millions, January 2021 – January 2022
Number of Card Payments, in millions, Value, in UAH billion, and Share of Total Payment Transactions, in %, January 2022 & April 2022
3.3.9. Bulgaria
Breakdown of Payment Methods Used in B2C E-Commerce, by Domestic and Cross-Border Online Stores, in % of Online Shoppers, March 2022
Share of Online Businesses Experiencing Increase in Sales Share Attributed to a Payment Method, by Payment Method Used, in %, November 2021
3.3.10. Croatia
Preferred Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, February 2022

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