Europe B2C E-Commerce Market 2023
Retail E-Commerce sales in Western Europe are projected to surpass EUR 700 billion by 2026, making up more than 16% of total retail sales: new yStats.com report
Notable technology trends such as AR and VR are reshaping the global B2C E-Commerce market
Amid ongoing digitalization shaping various sectors, an array of advanced technologies, including augmented reality, AI-driven recommendation engines, drones, and AI robots, are profoundly influencing the B2C E-Commerce experience. Prominent trends also encompass AI-generated content marketing, ethical and sustainable considerations, along with the incorporation of AR and VR for personalized shopping journeys. In addition, the rise of social commerce, originating from China, has gained traction in Western markets, offering a seamless shopping experience with potential growth concerns and regulatory alignment issues.
Within the realm of widely preferred payment methods for global B2C E-Commerce transactions, online payments maintain their dominance. Projections indicate that this segment's value could exceed EUR 7 trillion by 2026. As of 2023, online payments comprise a substantial 95% of the overall transactions within the global B2C E-Commerce sphere.
The retail E-Commerce landscape in Western Europe is positioned for significant growth by 2026
The projection is for retail E-Commerce sales in Western Europe to eclipse the EUR 700 billion mark by 2026, contributing to over 16% of the total retail sales volume. Notably, around three-quarters of Europe's Internet users participated in online shopping during 2022. Norway emerged as a leader with a remarkable 92% of respondents engaging in online shopping within the preceding year. Online shopping preferences demonstrated correlations with factors like age and education, with the 25-34 age group leading the trend. Education also played a role, as 88% of those with higher formal education participated in online shopping, compared to 56% among individuals with low or no formal education.
Regarding product categories, the most sought-after items in 2022 included 'Clothes (including shoes and accessories)', followed by 'Deliveries from restaurants, fast food, and catering services', and 'Cosmetic, beauty, and wellness products'.
- 1. Management Summary
- 2. Global
- B2C E-Commerce Market Overview, June 2023
- B2C E-Commerce Market Trends, June 2023
- Social Commerce Market Trends, July 2023
- B2C E-Commerce Market Size, in USD trillion, & Year-on-Year Change, in %, 2021-2026f
- B2C E-Commerce Market Size, in USD trillion, 2023e & 2026f
- B2C E-Commerce Market Size, in USD trillion, 2022 & 2027f*
- B2C E-Commerce Sales Growth, in %, 2015-2026f
- B2C E-Commerce Sales Value, in USD trillion, 2023f* & 2025f
- B2C E-Commerce Sales Value, by Country/Region, in USD trillion, 2025f
- B2C E-Commerce Sales Value of Top 3 Regions, in USD trillion, 2022
- Breakdown of B2C E-Commerce Sales Value, by Region, in %, 2022
- B2C E-Commerce Sales Value of Top 3 Product Categories, in USD billion, 2022
- Breakdown of B2C E-Commerce Sales Value, by Product Category, in %, 2022
- Breakdown of Payment Method Types Used in B2C E-Commerce, in %, 2023e
- 3. Europe
- 3.1. Regional
- Retail E-Commerce Sales, in USD billion, in % of Total Retail Sales, 2022e-2026f
- Share of Internet Users Who Shopped Online in the Previous 12 Months, in %, February 2023
- Share of Respondents Who Shopped Online in Past 12 Months, by Country, in % of Respondents, February 2023 (1 of 2)
- Share of Respondents Who Shopped Online in Past 12 Months, by Country, in % of Respondents, February 2023 (2 of 2)
- Share of Internet Users Who Shopped Online in the Past 12 Months, by Age Group, in % of Internet Users, 2022
- Share of Internet Users Who Shopped Online in the Past 12 Months, by Level of Education, in % of Internet Users, February 2023
- Share of Internet Users Who Shopped Online in the Past 12 Months, by Employment Status, in % of Internet Users, February 2023
- Share of Internet Users Who Shopped Online in the Past 12 Months, by Nationality, in % of Internet Users, February 2023
- Top Product Categories Purchased Online in the Past 12 Months, in % of Internet Users, February 2023
- Share of Online Shoppers Purchasing from Sellers in the Past 12 Months, by Type of Seller, in % of Online Shoppers, February 2023
- TikTok Shop Market Overview, July 2023
- 3.2. UK
- B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
- 3.3. France
- B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
- 3.4. Russia
- B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
- 3.5. Germany
- B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
- 3.6. Spain
- B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
- 3.7. Italy
- B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
- 3.8. Poland
- B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
- 3.9. Austria
- B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
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