Europe B2B E-Commerce Marketplaces 2024
Europe B2B E-Commerce Marketplaces 2024: Reveals Venture capital investment in European B2B marketplaces has soared, exceeding USD 2.1 billion in 2023-a deep dive By yStats.com
The Movement Towards Verticalization: Niche B2B Marketplaces and Omnichannel Approaches
A significant movement towards verticalization is occurring, with niche B2B marketplaces such as ManoMano, which specializes in building materials, gaining popularity. This trend contrasts with the wider strategies typically seen in B2C marketplaces. Additionally, omnichannel approaches are transforming the B2B marketplace, with collaborations like Ankorstore and Comexposium integrating physical events and digital commerce for a more cohesive shopping experience.
Key Players Driving Innovation in B2B Marketplaces Across Europe
IKey figures in Europe's B2B marketplace landscape include eWorldTrade, known for its diverse product offerings; BigBuy, a dominant player in the dropshipping sector; Cdiscount, which is expanding its presence throughout Europe; and Alibaba, facilitating international trade. Allegro is also an important player in Central and Eastern Europe.
The Impact of AI and Digital Technology on B2B Marketplace Expansion
The B2B marketplace sector in Europe is rapidly advancing in digital transformation, boasting over 250 active platforms by 2023. Despite various economic challenges, the sector continues to flourish, particularly through the adoption of artificial intelligence (AI). Platforms like Scoutbee are enhancing procurement processes by providing real-time market intelligence, thereby improving decision-making for businesses.
- 1. Key Takeaways
- 2. Management Summary
- 3. Europe B2B E-Commerce Marketplaces Sector Overview
- 3.1. Regional
- B2B E-Commerce Marketplace Trends, September 2024
- Overview of B2B E-Commerce Marketplaces, September 2024
- Number of Annually Founded B2B Marketplaces, in Whole Numbers, & in % of Year-on-Year Change, 2013-2023
- Number of B2B Marketplaces, by Funding Amount, in USD million, 2023e
- Number of B2B Marketplaces, by Industry, in Whole Numbers, 2023e (1 of 2)
- Number of B2B Marketplaces, by Industry, in Whole Numbers, 2023e (2 of 2)
- Breakdown of Funded B2B Marketplaces, by Country of HQ Origin, 2023e
- Share of “Freight And Logistics” Making Up the Total B2B Marketplaces, in %, 2023e
- Share of “Food And Beverages” Making Up the Total Goods B2B Marketplaces, in %, 2023e
- Share of B2B Buyers That Use B2B E-Commerce Marketplaces, in %, 2024e
- Share of E-Commerce Websites That Provide B2B Services, incl. B2B Marketplaces, in %, 2024e
- Share of E-Commerce Websites That Provide B2B Services, incl. B2B Marketplaces, That Ship Internationally in %, 2024e
- Share of B2B Companies That Are Actively Developing Their B2B Marketplace Strategy*, in %, 2024e
- Share of Existing Enterprise Marketplaces That Will Be Engaged in B2B Transactions By the End of 2024 in %, 2024e
- Share of B2B Buyers That Conduct Over One Quarter of Their Purchases on Online Marketplaces, in %, 2023
- Share of B2B Buyers That Prefer Marketplaces Over Traditional Purchasing Arrangements, in %, 2023e
- B2B Marketplaces That Prioritize User Experience (UX) And User Interface (UI) Projects to Retain Sellers vs. Buyers, in % of B2B Marketplaces, 2024e
- Share of B2B Marketplaces That Use Value Added Services to Keep Sellers on the Marketplace, in %, 2023
- Share of B2B Marketplaces That Said That The Biggest Threat Faced By Their Platform Today Is Competition From Traditional Offline Suppliers, in %, 2023
- Troubles Faced by B2B E-Commerce Buyers on B2B Marketplaces, in % of B2B Buyers, 2024e
- 3.2. Scandinavia
- Share of B2B Companies That Expect Sales to Happen Online, in %, 2024e
- Share of B2B Companies That Generate Sales Through E-Commerce Platforms, in %, 2024e
- 4. Europe B2B E-Commerce Marketplaces Players Overview
- 4.1. Regional
- Overview of Selected Top B2B Marketplaces, 2023e (1 of 2)
- Overview of Selected Top B2B Marketplaces, 2023e (2 of 2)
- 4.2. UK
- Overview of Selected Top B2B Marketplaces, 2023e (1 of 2)
- Overview of Selected Top B2B Marketplaces, 2023e (2 of 2)
- 4.3. Germany
- Overview of Selected Top B2B Marketplaces, 2023e
- 4.4. France
- Overview of Selected Top B2B Marketplaces, 2024e (1 of 2)
- Overview of Selected Top B2B Marketplaces, 2024e (2 of 2)
- 4.5. Netherlands
- Overview of Selected Top B2B Marketplaces, 2024e (1 of 2)
- Overview of Selected Top B2B Marketplaces, 2024e (2 of 2)
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