Argentina B2C E-Commerce and Payment Market 2022
Online shoppers in Argentina increased by over half a million, says yStats.com report
Argentina’s B2C E-Commerce share of total retail sales is projected to increase
A forecast cited in the yStats.com report suggests that Argentina’s B2C E-Commerce will account for a significant share of the country’s total sales growth by the year 2025. The COVID-19 health crisis sped up the adoption of E-Commerce, causing a surge in online sales which has continued even as the health crisis eased. In 2021 alone, B2C E-Commerce sales increased by over two-thirds, while the number of digital buyers grew by more than half a million.
Argentina experiences growth in its online supermarket sales
“Electronics” and “Food, beverages, and cleaning supplies” were the largest product categories in Argentina’s B2C E-Commerce in terms of 2021 sales. Moreover, online supermarket sales have been on the growth path since the pandemic outbreak. The competition landscape, however, is still dominated by Latin America’s largest online marketplace, MercadoLibre, which expanded its net revenues in Argentina by more than one-half during 2021.
- 1. Management Summary
- 2. Overview
- Overview of the B2C E-Commerce and Online Payment Market, April 2022
- Year-on-Year B2C E-Commerce Sales Growth Rate Compared to Other Top Countries Worldwide by Growth Rate, in %, 2022e
- 3. Sales & Shares
- B2C E-Commerce Sales, in ARS billion, 2019 - 2021
- B2C and C2C E-Commerce Sales, in ARS billion, Orders, in millions, Products Sold, in millions, and Year-on-Year Change, in %, 2021
- B2C E-Commerce Sales, in USD billion, 2021 & 2022f
- B2C E-Commerce Share of Total Retail Sales, in %, 2020 & 2025f
- 4. Users & Shoppers
- Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2020
- Number of New Online Shoppers and Total Online Shoppers, in millions, 2021
- Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2021
- 5. Products & Verticals
- B2C E-Commerce Sales by Product Categories, in ARS million, 2018 - 2021
- Product Categories Purchased Online, in % of Internet Users, July 2021
- Share of Consumers Making Over Half of Their FMCG Purchases Online Before and After the Pandemic, in %, 2021
- Online Sales of Supermarkets, in ARS million, and Year-on-Year Change, in %, November 2021 – January 2022
- Online Share of Total Supermarket Sales, in %, November 2021 – January 2022
- 6. Payment
- Breakdown of B2C E-Commerce Purchases by Payment Methods, in %, 2021
- New Payment Methods Introduced by Retail & Wholesale Companies During COVID-19, in % of Companies, May 2020
- Growth of QR Payment Methods, incl. Change in Number of Transactions, Invoices and Operators, in %, November 2021 Compared to September 2021
- 7. Delivery
- Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2020 & 2021
- 8. Players
- Top 5 E-Commerce Companies by Market Share, in %, 2021e
- Top 3 E-Commerce Websites, by Total Visits, in millions, February 2022 & March 2022
- Argentina’s Share of MercadoLibre.com Website Traffic, Compared to Other Countries, in %, March 2022
- Overview of Selected Financial Metrics and KPIs of MercadoLibre in Latin America, 2019-2021
- Share of B2C E-Commerce Sales Made Through Third-Party Marketplaces, in %, 2019-2021
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook