Africa B2C E-Commerce and Payment Market 2022

Africa B2C E-Commerce and Payment Market 2022

Africa’s B2C E-Commerce growth boosted by mobile technology, says yStats.com

Rapid B2C E-Commerce sales and Internet penetration growth in Africa projected

E-Commerce currently accounts for a small percentage share of total retail sales in Africa, indicating a major potential for future growth. Most of this growth comes from the rising Internet penetration across all countries in Africa, bringing a higher adoption of online shopping practices by Africa’s emerging consumers.

South Africa and Nigeria display a higher card adoption than Egypt, Kenya and Morocco

Africa’s largest B2C E-Commerce markets include South Africa and Nigeria, having the highest E-Commerce sales values in comparison to Egypt, Kenya and Morocco. In both countries, the majority of payments were conducted with cards, compared to a bigger share of the total payments stemming from cash-based payments in Egypt, Morocco and Kenya. In terms of local competition, one of the leading companies in these markets includes Nigeria-based Jumia. Jumia and other regional players face strong competition from cross-border online shopping platforms such as AliExpress and Amazon, which are gaining popularity among digital consumers in Africa.

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