Category: Sports Business
China Sports Business
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China Esports Market Overview, 2028
... video game genres, with the most popular being first-person shooters, real-time strategy, fighting, multiplayer online battle arenas (MOBAs), and others. Those aged between 18-34 account for the majority of eSports viewers, with those aged 25-34 ... Read More
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Winter Olympics (Beijing Winter Olympic) - Post Event Analysis
... Games saw many TOP sponsors scale back their advertising commitments during the run up to the Games while traditional TV coverage saw a fall in viewership. However streaming services provided something of a rebound for ... Read More
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Business of Winter Olympics - Beijing Winter Olympic Games Overview, Impact of COVID-19, Sponsorship and Media Landscape
... of commercial factors, the report looks at the sponsorship portfolio of the event while also analysing its media portfolio, in comparison with the International Olympic Committee's main event, the Summer Olympics. The report will also ... Read More
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