Category: Market Research
Oceania Market Research
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Media Buying Agencies in Australia - Industry Market Research Report
... industry was very vulnerable to the effects of the COVID-19 outbreak. A sharp downturn in 2019-20 and 2020-21 in advertising budgets flowed through to the industry, tanking industry-wide turnover and weighing on profit margins. These ... Read More
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Market Research and Statistical Services in Australia - Industry Market Research Report
... services. Industry revenue has shrunk at an annualised 0.6% over the past five years and is expected to total $3.4 billion in 2023-24, when revenue will jump by 2.3%. The overall revenue decrease can be ... Read More
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Advertising and Market Research Services in New Zealand - Industry Market Research Report
... over the past five years. Advertising agencies create and distribute advertisements on behalf of their clients, while market research firms conduct targeted market research on behalf of commercial and government clients. Deteriorating business confidence has ... Read More
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